Moneyball for Book Publishers: A Detailed Look at How We Read

Moneyball for Book Publishers: A Detailed Look at How We Read (The New York Times)
A reader analytics company in London wants to use data on our reading habits to transform how publishers acquire, edit and market books.

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Author: Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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