Photo of all the Dr. Pepper knockoffs

Photo of all the Dr. Pepper knockoffs by Rob Beschizza (Boing Boing)
Spotted doing the viral rounds and unattributed (though watermarked with a URL that redirects to Elbe Spurling's website) this wall of Dr. Pepper knockoffs is a magnificent lesson in branding magic and semiotics and all that fancy jazz.


Spotted doing the viral rounds and unattributed (though watermarked with a URL that redirects to Elbe Spurling’s website) this wall of Dr. Pepper knockoffs is a magnificent lesson in branding magic and semiotics and all that fancy jazz. I transcribed the names:

Dr. Choice
Dr. Bold
Dr. Perfect
Dr. Bob
Dr. Wow
Real Dr.
Dr. Thunder
Dr. Right
Dr. K
Dr. Shaw
Dr. A+
Dr. Stripes
Dr. Chill
Dr. Skipper
The Dr.
Dr. Tremor
Dr. Snap
Dr. Perky
Dr. Shasta
Dr. Spice
Dr. Fine
Dr. Zevia
Dr. Dynamite

Not included, tragically, is Kroger’s recently-marketed “The Fizzicist“, photographed here by Brent Nashville.

If I made one, it would be ‘Not really a Dr.”

Update: One ~bmasmith compiled a big list of Dr. Pepper clones.

Rob Beschizza

Rob Beschizza

Follow Rob @beschizza on Twitter.

Source: Photo of all the Dr. Pepper knockoffs

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Author: Rob Beschizza

One of many authors on a long list of things Chris has read.

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