John C. Malone on Assets in the Entertainment Industry

John C. Malone (1941 – ), American business executive, landowner, and philanthropist
at Sun Valley Conference 2012, quoted in New York Times

 

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Academy of Motion Picture Arts & Sciences study on The Digital Dilemma

With a slight nod toward the Academy’s announcements of the Oscar nominees this morning, there’s something more interesting which they’ve recently released which hasn’t gotten nearly as much press, but portends to be much more vital in the long run.

Academy_awards

As books enter the digital age and we watch the continued convergence of rich media like video and audio enter into e-book formats with announcements last week like Apple’s foray into digital publishing, the ability to catalog, maintain and store many types of digital media is becoming an increasing problem.  Last week the Academy released part two of their study on strategic issues in archiving and accessing digital motion picture materials in their report entitled The Digital Dilemma 2. Many of you will find it interesting/useful, particularly in light of the Academy’s description

The Digital Dilemma 2 reports on digital preservation issues facing communities that do not have the resources of large corporations or other well-funded institutions: independent filmmakers, documentarians and nonprofit audiovisual archives.

Clicking on the image of the report below provides some additional information as well as the ability (with a simple login) to download a .pdf copy of their entire report.

Digitaldilemma

There is also a recent Variety article which gives a more fully fleshed out overview of many of the issues at hand.

In the meanwhile, if you’re going to make a bet in this year’s Oscar pool, perhaps putting your money on the “Digital Dilemma” might be more useful than on Brad Pitt for Best Actor in “Moneyball”?

Masara Ibuka on the Purposes of Incorporation of Sony

Masara Ibuka (), co-founder of Sony Corporation
on the first “Purposes of Incorporation” of Sony

 

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Barnes & Noble Board Would Face Tough Choices in a Buyout Vote | Dealbook

Barnes & Noble Faces Tough Choices in a Buyout Vote by Steven Davidoff Solomon (DealBook)
If Leonard Riggio, Barnes & Noble's chairman, joins Liberty Media's proposed buyout of his company, the board needs to decide how to handle his 30 percent stake before shareholders vote on the deal.
Media_httpgraphics8ny_rfodt

This story from the New York Times’ Dealbook is a good quick read on some of the details and machinations of the Barnes & Noble buyout. Perhaps additional analysis on it from a game theoretical viewpoint would yield new insight?

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IPTV primer: an overview of the fusion of TV and the Internet | Ars Technica

IPTV primer: an overview of the fusion of TV and the Internet by Iljitsch Van BeijnumIljitsch Van Beijnum (Ars Technica)

This brief overview of IPTV is about as concise as they get. It’s recommended for entertainment executives who need to get caught up on the space as well as for people who are contemplating “cutting the cable cord.” There’s still a lot of improvement the area can use…

Profound as it may be, the Internet revolution still pales in comparison to that earlier revolution that first brought screens in millions of homes: the TV revolution. Americans still spend more of their non-sleep, non-work time on watching TV than on any other activity. And now the immovable object (the couch potato) and the irresistible force (the business-model destroying Internet) are colliding.

For decades, the limitations of technology only allowed viewers to watch TV programs as they were broadcast. Although limiting, this way of watching TV has the benefit of simplicity: the viewer only has to turn on the set and select a channel. They then get to see what was deemed broadcast-worthy at that particular time. This is the exact opposite of the Web, where users type a search query or click a link and get their content whenever they want. Unsurprisingly, TV over the Internet, a combination that adds Web-like instant gratification to the TV experience, has seen an enormous growth in popularity since broadband became fast enough to deliver decent quality video. So is the Internet going to wreck TV, or is TV going to wreck the Internet? Arguments can certainly be made either way.

The process of distributing TV over a data network such as the Internet, a process often called IPTV, is a little more complex than just sending files back and forth. Unless, that is, a TV broadcast is recorded and turned into a file. The latter, file-based model is one that Apple has embraced with its iTunes Store, where shows are simply downloaded like any other file. This has the advantage that shows can be watched later, even when there is no longer a network connection available, but the download model doesn’t exactly lend itself to live broadcasts—or instant gratification, for that matter.

Streaming

Most of the new IPTV services, like Netflix and Hulu, and all types of live broadcasts use a streaming model. Here, the program is set out in real time. The computer—or, usually by way of a set-top-box, the TV—decodes the incoming stream of audio and video and then displays it pretty much immediately. This has the advantage that the video starts within seconds. However, it also means that the network must be fast enough to carry the audio/video at the bitrate that it was encoded with. The bitrate can vary a lot depending on the type of program—talking heads compress a lot better than car crashes—but for standard definition (SD) video, think two megabits per second (Mbps).

To get a sense just how significant this 2Mbps number is, it’s worth placing it in the context of the history of the Internet, as it has moved from transmitting text to images to audio and video. A page of text that takes a minute to read is a few kilobytes in size. Images are tens to a few hundred kilobytes. High quality audio starts at about 128 kilobits per second (kbps), or about a megabyte per minute. SD TV can be shoehorned in some two megabits per second (Mbps), or about 15 megabytes per minute. HDTV starts around 5Mbps, 40 megabytes per minute. So someone watching HDTV over the Internet uses about the same bandwidth as half a million early-1990s text-only Web surfers. Even today, watching video uses at least ten times as much bandwidth as non-video use of the network.

In addition to raw capacity, streaming video also places other demands on the network. Most applications communicate through TCP, a layer in the network stack that takes care of retransmitting lost data and delivering data to the receiving application in the right order. This is despite the fact that the IP packets that do TCP’s bidding may arrive out of order. And when the network gets congested, TCP’s congestion control algorithms slow down the transmission rate at the sender, so the network remains usable.

However, for real-time audio and video, TCP isn’t such a good match. If a fraction of a second of audio or part of a video frame gets lost, it’s much better to just skip over the lost data and continue with what follows, rather than wait for a retransmission to arrive. So streaming audio and video tended to run on top of UDP rather than TCP. UDP is the thinnest possible layer on top of IP and doesn’t care about lost packets and such. But UDP also means that TCP’s congestion control is out the door, so a video stream may continue at full speed even though the network is overloaded and many packets—also from other users—get lost. However, more advanced streaming solutions are able to switch to lower quality video when network conditions worsen. And Apple has developed a way to stream video using standard HTTP on top of TCP, by splitting the stream into small files that are downloaded individually. Should a file fail to download because of network problems, it can be skipped, continuing playback with the next file.

Where are the servers? Follow the money

Like any Internet application, streaming of TV content can happen from across town or across the world. However, as the number of users increases, the costs of sending such large amounts of data over large distances become significant. For this reason, content delivery networks (CDNs), of which Akamai is probably the most well-known, try to place servers as close to the end-users as possible, either close to important interconnect locations where lots of Internet traffic comes together, or actually inside the networks of large ISPs.

Interestingly, it appears that CDNs are actually paying large ISPs for this privilege. This makes the IPTV business a lot like the cable TV business. On the Internet, the assumption is that both ends (the consumer and the provider of over-the-Internet services) pay their own ISPs for the traffic costs, and the ISPs just transport the bits and aren’t involved otherwise. In the cable TV world, this is very different. An ISP provides access to the entire Internet; a cable TV provider doesn’t provide access to all possible TV channels. Often, the cable companies pay for access to content.

A recent dispute between Level3 and Comcast can be interpreted as evidence of a power struggle between the CDNs and the ISPs in the IPTV arena.

Walled gardens

For services like Netflix or Hulu, where everyone is watching their own movie or their own show, streaming makes a lot of sense. Not so much with live broadcasts.

So far, we’ve only been looking at IPTV over the public Internet. However, many ISPs around the world already provide cable-like service on top of ADSL or Fiber-To-The-Home (FTTH). With such complete solutions, the ISPs can control the whole service, from streaming servers to the set-top box that decodes the IPTV data and delivers it to a TV. This “walled garden” type of IPTV typically provides a better and more TV-like experience—changing channels is faster, image quality is better, and the service is more reliable.

Such an IPTV Internet access service is a lot like what cable networks provide, but there is a crucial difference: with cable, the bandwidth of the analog cable signal is split into channels, which can be used for analog or digital TV broadcasts or for data. TV and data don’t get in each other’s way. With IPTV on the other hand, TV and Internet data are communication vessels: what is used by one is unavailable to the other. And to ensure a good experience, IPTV packets are given higher priority than other packets. When bandwidth is plentiful, this isn’t an issue, but when a network fills up to the point that Internet packets regularly have to take a backseat to IPTV packets, this could easily become a network neutrality headache.

Multicast to the rescue

Speaking of networks that fill up: for services like Netflix or Hulu, where everyone is watching their own movie or their own show, streaming makes a lot of sense. Not so much with live broadcasts. If 30 million people were to tune into Dancing with the Stars using streaming, that means 30 million copies of each IPTV packet must flow down the tubes. That’s not very efficient, especially given that routers and switches have the capability to take one packet and deliver a copy to anyone who’s interested. This ability to make multiple copies of a packet is called multicast, and it occupies territory between broadcasts, which go to everyone, and regular communications (called unicast), which go to only one recipient. Multicast packets are addressed to a special group address. Only systems listening for the right group address get a copy of the packet.

Multicast is already used in some private IPTV networks, but it has never gained traction on the public Internet. Partially, this is a chicken/egg situation, where there is no demand because there is no supply and vice versa. But multicast is also hard to make work as the network gets larger and the number of multicast groups increases. However, multicast is very well suited to broadcast type network infrastructures, such as cable networks and satellite transmission. Launching multiple satellites that just send thousands of copies of the same packets to thousands of individual users would be a waste of perfectly good rockets.

Peer-to-peer and downloading

Converging to a single IP network that can carry the Web, other data services, telephony, and TV seems like a no-brainer.

Multicast works well for a relatively limited number of streams that are each watched by a reasonably sized group of people—but having very many multicast groups takes up too much memory in routers and switches. For less popular content, there’s another delivery method that requires no or few streaming servers: peer-to-peer streaming. This was the technology used by the Joost service in 2007 and 2008. With peer-to-peer streaming, all the systems interested in a given stream get blocks of audio/video data from upstream peers, and then send those on to downstream peers. This approach has two downsides: the bandwidth of the stream has to be limited to fit within the upload capacity of most peers, and changing channels is a very slow process because a whole new set of peers must be contacted.

For less time-critical content, downloading can work very well. Especially in a form like podcasts, where an RSS feed allows a computer to download new episodes of shows without user intervention. It’s possible to imagine a system where regular network TV shows are made available for download one or two days before they air—but in encrypted form. Then, “airing” the show would just entail distributing the decryption keys to viewers. This could leverage unused network capacity at night. Downloads might also happen using IP packets with a lower priority, so they don’t get in the way of interactive network use.

IP addresses and home networks

A possible issue with IPTV could be the extra IP addresses required. There are basically two approaches to handling this issue: the one where the user is in full control, and the one where an IPTV service provider (usually the ISP) has some control. In the former case, streaming and downloading happens through the user’s home network and no extra addresses are required. However, wireless home networks may not be able to provide bandwidth with enough consistency to make streaming work well, so pulling Ethernet cabling may be required.

When the IPTV provider provides a set-top box, it’s often necessary to address packets toward that set-top box, so the box must be addressable in some way. This can eat up a lot of addresses, which is a problem in these IPv4-starved times. For really large ISPs, the private address ranges in IPv4 may not even be sufficient to provide a unique address to every customer. Issues in this area are why Comcast has been working on adopting IPv6 in the non-public part of its network for many years. When an IPTV provider provides a home gateway, this gateway is often outfitted with special quality-of-service mechanisms that make (wireless) streaming work better than run-of-the-mill home gateways that treat all packets the same.

Predicting the future

Converging to a single IP network that can carry the Web, other data services, telephony, and TV seems like a no-brainer. The phone companies have been working on this for years because that will allow them to buy cheap off-the-shelf routers and switches, rather than the specialty equipment they use now. So it seems highly likely that in the future, we’ll be watching our TV shows over the Internet—or at least over an IP network of some sort. The extra bandwidth required is going to be significant, but so far, the Internet has been able to meet all challenges thrown at it in this area. Looking at the technologies, it would make sense to combine nightly pushed downloads for popular non-live content, multicast for popular live content, and regular streaming or peer-to-peer streaming for back catalog shows and obscure live content.

However, the channel flipping model of TV consumption has proven to be quite popular over the past half century, and many consumers may want to stick with it—for at least part of their TV viewing time. If nothing else, this provides an easy way to discover new shows. The networks are also unlikely to move away from this model voluntarily, because there is no way they’ll be able to sell 16 minutes of commercials per hour using most of the other delivery methods. However, we may see some innovations. For instance, if you stumble upon a show in progress, wouldn’t it be nice to be able to go back to the beginning? In the end, TV isn’t going anywhere, and neither is the Internet, so they’ll have to find a way to live together.

Correction: The original article incorrectly stated that cable providers get paid by TV networks. For broadcast networks, cable operators are required by the law’s “must carry” provisions to carry all of the TV stations broadcast in a market. Ars regrets the error.

Confessions of David Seidler, a 73-year-old Oscars virgin

Confessions of David Seidler, a 73-year-old Oscars virgin by David Seidler (latimes)
My first realization I was hooked on Oscar was when I seriously began pondering one of mankind's most profound dilemmas: whether to rent or buy a tux. That first step, as with any descent down a...

This is a great (and hilarious) story by and about the writer of THE KING’S SPEECH.

Amplify’d from www.latimes.com

Confessions of David Seidler, a 73-year-old Oscars virgin

The screenwriter, whose first nomination was for ‘The King’s Speech,’ ponders his formalwear options for the big night, his standing in Hollywood and much more.

Failings and Opportunities of the Publishing Industry in the Digital Age

On Sunday, the Los Angeles Times printed a story about the future of reading entitled "Book publishers see their role as gatekeepers shrink." The article covers most of the story fairly well, but leaves out some fundamental pieces of the business ...

On Sunday, the Los Angeles Times printed a story about the future of reading entitled “Book publishers see their role as gatekeepers shrink.” 

The article covers most of the story fairly well, but leaves out some fundamental pieces of the business picture.  It discusses a few particular cases of some very well known authors in the publishing world including the likes of Stephen King, Seth Godin, Paulo Coehlo, Greg Bear, and Neal Stephenson and how new digital publishing platforms are slowly changing the publishing business.

Indeed, many authors are bypassing traditional publishing routes and self-publishing their works directly online, and many are taking a much larger slice of the financial rewards in doing so.

The article, however, completely fails to mention or address how new online methods will be handling editorial and publicity functions differently than they’re handled now, and the future of the publishing business both now and in the future relies on both significantly.

It is interesting, and not somewhat ironic to note that, even in the case of this particular article, as the newspaper business in which it finds its outlet, has changed possibly more drastically than the book publishing business. If reading the article online, one is forced to click through four different pages on which a minimum of five different (and in my opinion, terrifically) intrusive ads appear per page. Without getting into the details of the subject of advertising, even more interesting, is that many of these ads are served up by Google Ads based on keywords, so three just on the first page were specifically publishing related.

Two of the ads were soliciting people to self-publish their own work. One touts how easy it is to publish, while the other glosses over the publicity portion with a glib statement offering an additional “555 Book Promotion Tips”! (I’m personally wondering if there can possibly be so many book promotion tips?)

 

Google_ads
Google_children

 

 

 

 

 

Following the link in the third ad on the first page to its advertised site one discovers it states:

Learning how to publish a children’s book is no child’s play.

From manuscript editing to book illustration, distribution and marketing – a host of critical decisions can make or break your publishing venture.

Fortunately, you can skip the baby steps and focus on what authors like you do best-crafting the best children’s book possible for young inquisitive minds. Leave the rest to us.

Count on the collective publishing and book marketing expertise of a children book publisher with over thirteen years’ experience. We have helped over 20,000 independent authors fulfill their dream of publication.

Take advantage of our extensive network of over 25,000 online bookstores and retailers that include such names Amazon, Barnes & Noble and Borders, among thousands of others.

Tell us about your Children’s book project and we will send you a Free Children’s Book Publishing Guide to start you off on your publishing adventure!

 

Although I find the portion about “baby steps” particularly entertaining, the first thing I’ll note is that the typical person is likely more readily equipped with the ability to distribute and market a children’s book than they might be at crafting one. Sadly however, there are very few who are capable of any of these tasks at a particularly high level, which is why there are relatively few new childrens’ books on the market each year and the majority of sales are older tried-and-true titles.

I hope the average reader sees the above come-on as the twenty-first century equivalent of the snake oil salesman who is tempting the typical wanna-be-author to call about their so-called “Free” Children’s Book Publishing Guide. I’m sure recipients of the guide end up paying the publisher to get their book out the door and more likely than not, it doesn’t end up in main stream brick-and-mortar establishments like Barnes & Noble or Borders, but only sells a handful of copies in easy to reach online venues like Amazon. I might suggest that the majority of sales will come directly from the author and his or her friends and family. I would further argue that neither now nor in the immediate or even distant future that many aspiring authors will be self-publishing much of anything and managing to make even a modest living by doing so.

Now of course all of the above begs the question of why exactly is it that people need/want a traditional publisher? What role or function do publishers actually perform for the business and why might they be around in the coming future?

The typical publishing houses perform three primary functions: filtering/editing material, distributing material, and promoting material. The current significant threat to the publishing business from online retailers like Amazon.com, Barnes & Noble, Borders, and even the recently launched Google Books is the distribution platforms themselves.  It certainly doesn’t take much to strike low cost deals with online retailers to distribute books, and even less so when they’re distributing them as e-books which cuts out the most significant cost in the business — that of the paper to print them on. This leaves traditional publishing houses with two remaining functions: filtering/editing material and the promotion/publicity function.

The Los Angeles Times article certainly doesn’t state it, but everyone you meet on the street could tell you that writers like Stephen King don’t really need any more publicity than what they’ve got already. Their fan followings are so significantly large that they only need to tell two people online that they’ve got a new book and they’ll sell thousands of copies of any book they release. In fact, I might wager that Stephen King could release ten horrific (don’t mistake this for horror) novels before their low quality would likely begin to significantly erode his sales numbers.  If he’s releasing them on Amazon.com and keeping 70% of the income compared to the average 6-18% most writers are receiving, he’s in phenomenally good shape. (I’m sure given his status and track record in the publishing business, he’s receiving a much larger portion of his book sales from his publisher than 18% by the way; I’d also be willing to bet if he approached Amazon directly, he could get a better distribution deal than the currently offered 70/30 split.)

What will eventually sway the majority of the industry is when completely unknown new writers can publish into these electronic platforms and receive the marketing push they need to become the next Stephen King or Neal Stephenson. At the moment, none of the major e-book publishing platforms are giving much, if any, of this type of publicity to any of their new authors, and many aren’t even giving it to the major writers. Thus, currently, even the major writers are relying primarily on their traditional publishers for publicity to push their sales.

I will admit that when 80% of all readers are online and consuming their reading material in e-book format and utilizing the full support of social media and cross-collateralization of the best portion of their word-of-mouth, that perhaps authors won’t need as much PR help. But until that day platforms will significantly need to ramp it up. Financially one wonders what a platform like Amazon.com will charge for a front and center advertisement for a new best-seller to push sales? Will they be looking for a 50/50 split on those sales? Exclusivity in their channel? This is where the business will become even more dicey. Suddenly authors who think they’re shedding the chains of their current publishers will be shackling themselves with newer and more significant manacles and leg irons.

The last piece of the business that needs to be subsumed is the editorial portion of the manufacturing process.  Agents and editors serve a significant role in that they filter out thousands and thousands of terrifically unreadable books. In fact, one might argue that even now they’re letting far too many marginal books through the system and into the market.

If we consider the millions of books housed in the Library of Congress and their general circulation, one might realize that only one tenth of a percent or less of books are receiving all the attention. Certainly classics like William Shakespeare and Charles Dickens are more widely read than the millions of nearly unknown writers who take up just as much shelf space in that esteemed library.

Most houses publish on the order of ten to a hundred titles per year, but they rely heavily on only one or two of them being major hits to cover not only the cost of the total failures, but to provide the company with some semblance of profit.  (This model is not unlike the same way that the feature film business works in Hollywood; if you throw enough spaghetti, something is bound to stick.)

The question then becomes: “how does the e-publishing business accomplish this editing and publicity in a better and less expensive way?” This question needs to be looked at from a pre-publication as well as a post-publication perspective.

From the pre-publication viewpoint the Los Angeles Times article interestingly mentions that many authors appreciate having a “conversation” with their readers and allowing it to inform their work. However, creators of the stature of Stephen King cannot possibly take in and consume criticism from their thousands of fans in any reasonable way not to mention the detriment to their output if they were forced to read and deal with all that criticism and feedback.  Even smaller stature authors often find it overwhelming to take in criticism from their agents, editors, and even a small handful of close friends, family, and colleagues.  Taking a quick look at the acknowledgement portions of a few dozen books generally reveals fewer than 10 people being thanked much less hundreds of names from their general reading public – people they neither know well, much less trust implicitly.

From the post-publication perspective, both printing on demand and e-book formats excise one of the largest costs of the supply chain management portions of the publishing world, but staff costs and salary are certainly very close in line after them.  One might argue that social media is the answer here and we can rely on services like LibraryThing, GoodReads, and others to supply this editorial/publicity process and eventually broad sampling and positive and negative reviews will win the day to cross good, but unknown writers into the popular consciousness. This may sound reasonable on the surface, but take a look at similar large recommendation services in the social media space like Yelp. These services already have hundreds of thousands of users, but they’re not nearly as useful as they need to be from a recommendation perspective and they’re not terrifically reliable in that they’re very often easily gamed. (Consider the number of positive reviews that appear on Yelp that are most likely written by the proprietors of the establishments themselves.) This outlet for editorial certainly has the potential to improve in the coming years, but it will still be quite some time before it has the possibility of totally ousting the current editorial and filtering regime.

From a mathematical and game theoretical perspective one must also consider how many people are going to subject themselves (willingly and for free) to some really bad reading material and then bother to write either a good or bad review of their experience. This particularly when the vast majority of readers are more than content to ride the coattails of the “suckers” who do the majority of the review work.

There are certainly a number of other factors at play in the publishing business as it changes form, but those discussed above are certainly significant in its continuing evolution.  Given the state of technology and its speed, if people feel that the tradition publishing world will collapse, then we should take its evolution to the nth degree. Using an argument like this, then even platforms like Amazon and Google Books will eventually need to narrow their financial split with authors down to infinitesimal margins as authors should be able to control every portion of their work without any interlopers taking any portion of their proceeds. We’ll leave the discussion of whether all of this might fit into the concept of the tragedy of the commons for a future date.

Is the Los Angeles Times Simply Publishing Press Releases for Companies Like Barnes & Noble?

The Los Angeles Times published an online article entitled “Barnes & Noble says e-books outsell physical books online.” While I understand that this is a quiet holiday week, the Times should be doing better work than simply republishing press releases from corporations trying to garner post-holiday sales.  Some of the thoughts they might have included:

“Customers bought or downloaded 1 million e-books on Christmas day alone”?

There is certainly no debating the continuous growth of the electronic book industry; even Amazon.com has said they’re selling more electronic books than physical books. The key word in the quoted sentence above is “or”. I seriously doubt a significant portion of the 1 million e-books were actually purchased on Christmas day. The real investigative journalism here would have discovered the percentage of free (primarily public domain) e-books that were downloaded versus those that were purchased.

Given that analysts estimate 2 million Nooks have sold (the majority within the last six months and likely the preponderance of them since Thanksgiving) this means that half of all Nook users downloaded at least one book on Christmas day. Perhaps this isn’t surprising for those who would have received a Nook as a holiday present and may have downloaded one or more e-books to test out its functionality. The real question will remain, how many of these 2 million users will actually be purchasing books in e-book format 6 months from now?

I’d also be curious to know if the analyst estimate is 2 million units sold to consumers or 2 million shipped to retail? I would bet that it is units shipped and not sold.

I hope the Times will be doing something besides transcription (or worse: cut and paste) after the holidays.

 

 

New Measures of Scholarly Impact | Inside Higher Ed

New Measures of Scholarly Impact (insidehighered.com)
Data analytics are changing the ways to judge the influence of papers and journals.

This article from earlier in the month has some potentially profound affects on the research and scientific communities. Some of the work and research being done here will also have significant affect on social media communities in the future as well.

The base question is are citations the best indicator of impact, or are there other better emerging methods of indicating the impact of scholarly work?

Information Flow in Hollywood is Changing Rapidly as Alyssa Milano’s Representation Drops the Ball

There are many in the industry who have Twitter and Facebook accounts, but generally they shy away from using them, particularly when it relates to their daily workflow.  Naturally there are instances when representatives and business affairs executives will post the occasional congratulatory emails, but typically nothing relevant or revealing is ever said.

But tonight Twitter began to change the landscape of how Hollywood, and in particular the representation segment, does its day-to-day business.

It began with the news that Alyssa Milano’s ABC series ROMANTICALLY CHALLENGED, which premiered on April 19th earlier this year, had been cancelled. Michael Ausiello of the Ausiello Files for Entertainment Weekly broke the story online at 7:44 pm (Pacific) and tweeted out the news. Alyssa Milano saw the news on Twitter about an hour later, and at 8:45 pm, she tweeted out her disappointment to the world.

Her agent/manager is going to have a fire to put out tomorrow, if it doesn’t burn itself into oblivion tonight!  If anything, her agent typically could have or should have been amongst one of the first to know, generally being informed by the studio executive in charge of the project or potentially by the producer of the show who would also have been in that first round to know about the cancellation. And following the news from the network, Alyssa should have been notified immediately.

Typically this type of news is treated like pure commodity within the representation world. If a competing agent, particularly one who wanted a client like Alyssa, to move to their agency, they would dig up the early news, call her at home, break the bad news early and fault the current representative for dropping the ball and not doing their job.  Further, the agent would likely put together a group of several new scripts (which the servicing agent either wouldn’t have access to or wouldn’t have sent her) and have them sent over to her for her immediate consideration.  Suddenly there’s an unhappy client who is seriously considering taking their business across the street.

The major difference here is that it isn’t a competing agent breaking the bad news, but the broader internet! Despite the brevity of the less than 140 characters Ms. Milano had, it’s quite obvious that she’s both shocked and a bit upset at the news.  We cannot imagine that she’s happy with the source of the news; it’s very likely that her representation got an upset call this evening which they’re currently scurrying to verify and then put out the subsequent fire.

Beyond this frayed relationship, there is also the subsequent strain on the relationships between representation and the overseeing studio executive(s), studio/network chief, and potentially further between the Agency and the Network over what is certain to be one of the more expensive television talent deals in the business right now.

We’re sure there will be a few more agents, managers, and attorneys who sign up for Twitter accounts tomorrow and begin monitoring their clients’ brands more closely on the real-time web.

[As a small caveat to all of this, keep in mind that the show was picked up in early August last year and only aired four episodes premiering in April of this year, so from a technical point of view, the show’s cancellation isn’t a major surprise simply given the timing of the pick-up and the premiere, the promotional push behind the show, or the show’s ratings. Nevertheless, this is sure to have an effect on the flow of business.]

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