## Obituary: Wes Craven

Wes Craven Dead: Movies 'Scream', 'Nightmare on Elm Street' Horrified Viewers (The Hollywood Reporter)
Wes Craven, the famed maestro of horrorÂ known for the Nightmare on Elm Street and Scream franchises, died Sunday after a battle with brain cancer. He was 76.

Saddened to  hear that filmmaker and fellow Johns Hopkins University alum Wes Craven has passed away this afternoon. He was certainly a scholar and a gentleman and will be missed terribly.

Syndicated copies to:

## To Purchase, Rent, or Pirate? The Broken Economics of Textbooks in the Digital Age

What's wrong with the economics of the textbook industry, and what students, parents, professors, and universities can do to mitigate the ever-rising price of textbooks.

I

t’s the beginning of yet another quarter/semester (or ovester, if you prefer) and a new crop of inquiries have come up around selling back used textbooks and purchasing new textbooks for upcoming classes. I’m not talking about the philosophical discussion about choosing your own textbooks that I’ve mentioned before. I’m considering, in the digital era,

What are the best options for purchasing, renting, or utilizing textbook products in what is a relatively quickly shifting market?

The popular press has a variety of evergreen stories that hit the wire at the beginning of each semester that scratch just the surface of the broader textbook issue or focus on one tiny upstart company that promises to drastically disrupt the market (yet somehow never does), but these articles never delve just a bit deeper into the market to give a broader array of ideas and, more importantly, solutions for the students/parents who are spending the bulk of the money to support the inequalities the market has built.

I aim to facilitate some of this digging and revealing based on years of personal book buying experience as well as having specified textbooks as an instructor in the past.

Most current students won’t have been born late enough that electronic files for books and texts will have been common enough to prefer them over physical texts, but with practice and time, many will prefer electronic texts in the long term, particularly as one can highlight, mark up, and more easily search, store, and even carry electronic texts.

Before taking a look at the pure economics of the market for the various forms of purchase, resale, or even renting, one should first figure out one’s preference for reading format. There are obviously many different means of learning (visual, auditory, experiential, etc.) which some will prefer over others, so try to tailor your “texts” to your preferred learning style as much as possible. For those who prefer auditory learning modes, be sure to check out alternatives like Audible or the wealth of online video/audio materials that have proliferated in the MOOC revolution. For those who are visual learners or who learn best by reading, do you prefer ebook formats over physical books?  There are many studies showing the benefit of one over the other, but some of this comes down to personal preference and how comfortable one is with particular formats.  Most current students won’t have been born late enough that electronic files for books and texts will have been common enough to prefer them over physical texts, but with practice and time, many will prefer electronic texts in the long term, particularly as one can highlight, mark up, and more easily search, store, and even carry electronic texts.  It’s taken me (an avowed paper native) several years, but I now vastly prefer to have books in electronic format for some of the reasons indicated above in addition to the fact that I can carry a library of 2,500+ books with me almost anywhere I go. I also love being able to almost instantly download anything that I don’t currently own but may need/want.

The one caveat I’ll mention, particularly for visual learners (or those with pseudo-photographic or eidetic memory), is that they attempt to keep a two-page reading format on their e-reading devices as their long-term memory for reading will increase with the ability to place the knowledge on the part of the page(s) where they originally encountered it (that is, I remember seeing that particular item on the top left, or middle right portion of a particular page.) Sometimes this isn’t always possible due to an e-reader’s formatting capabilities or the readability of the size of the text (for example, a .pdf file on a Kindle DX would be preferable to the same file on a much smaller smartphone) , but for many it can be quite helpful. Personally, I can remember where particular words and grammatical constructs appeared in my 10th grade Latin text many years later while I would be very unlikely to be able to do this with the presentation of some modern-day e-readers or alternate technologies like rapid serial visual presentation (RSVP).

### Purchasing to Keep

Personally, as a student and a bibliophile (read: bibliomaniac), I would typically purchase all of the physical texts for all of my classes.  I know this isn’t a realizable reality for everyone, so, for the rest, I would recommend purchasing all of the texts (physical or electronic, depending on one’s preference for personal use) in one’s main area of study, which one could then keep for the long term and not sell back. This allows one to build a library that will serve as a long term reference for one’s primary area(s) of study.

### Renting vs Short-term Ownership

In general, I’m opposed to renting books or purchasing them for a semester or year and then returning them for a partial refund. It’s rarely a great solution for the end consumer who ends up losing the greater value of the textbook. Even books returned and sold later as used, often go for many multiples of their turn in price the following term, so if it’s a newer or recent edition, it’s probably better to hold on to it for a few months and then sell it for a used price, slightly lower than the college bookstore’s going rate.

### Free Texts

For tangential texts in classes I know I don’t want to keep for the long term, I’d usually find online versions or borrow (for free) from the local college or public library (many books are available electronically through the library or are borrow-able through the library reserve room.)

Why pay \$10-20 for a classic book like Thomas Hobbes’ Leviathan when you can find copies for free online, unless of course you’re getting a huge amount of additional scholarship and additional notes along with it.

Often college students forget that they’re not just stuck with their local institutional library, so I’ll remind everyone to check out their local public library(s) as well as other nearby institutional libraries and inter-library loan options which may give them longer term loan terms.

## General Economics in the Textbook Market

One of the most important changes in the textbook market that every buyer should be aware of: last year in Kirtsaeng v. John Wiley & Sons, Inc. the US Supreme Court upheld the ability for US-based students to buy copies of textbooks printed in foreign countries (often at huge cut-rate prices) [see also Ars Technica]. This means that searching online bookstores in India, Indonesia, Pakistan, etc. will often find the EXACT same textbooks (usually with slightly different ISBNs, and slightly cheaper paper) for HUGE discounts in the 60-95% range.

Example: I recently bought an international edition of Walter Rudin’s Principles of Mathematical Analysis (Amazon \$121) for \$5 (and it even happened to ship from within the US for \$3). Not only was this 96% off of the cover price, but it was 78% off of Amazon’s rental price!  How amazing is it to spend almost as much to purchase a book as it is to ship it to yourself!? I’ll also note here that the first edition of this book appeared in 1964 and this very popular third edition is from 1976, so it isn’t an example of “edition creep”, but it’s still got a tremendous mark up in relation to other common analysis texts which list on Amazon for \$35-50.

HintAbe Books (a subsidiary of Amazon) is better than most at finding/sourcing international editions of textbooks.

For some of the most expensive math/science/engineering texts one can buy an edition one or two earlier than the current one. In these cases, the main text changes very little, if any, and the primary difference is usually additional problems in the homework sections (which causes small discrepancies in page number counts). If necessary, the problem sets can be easily obtained via the reserve room in the library or by briefly borrowing/photocopying problems from classmates who have the current edition. The constant “edition-churning” by publishers is mean to help prop up high textbook prices.

Definition: “Edition Churning” or “Edition Creep“: a common practice of textbook publishers of adding scant new material, if any, to textbooks on a yearly or every-other-yearly basis thereby making older editions seem prematurely obsolete and thereby propping up the prices of their textbooks. Professors who blithely utilize the newest edition of a texbook are often unknowingly complicit in propping up prices in these situations.

### Book Outlets

#### Bookstores

One may find some usefulness or convenience in traditional bookstores, particularly Barnes & Noble, the last of the freestanding big box retailers. If you’re a member of their affinity program and get an additional discount for ordering books directly through them, then it may not be a horrible idea to do so. Still, they’re paying for a relatively large overhead and it’s likely that you’ll find cheaper prices elsewhere.

#### Campus bookstores

These are becoming increasingly lean and many may begin disappearing over the next decade or so, much the way many traditional bookstores have disappeared in the last decade with the increasing competition online.  Because many students aren’t the best at price comparison, however, and because of their position in the economic chain, many are managing to hang on quite well.  Keep in mind that many campus bookstores have fine print deals in which they’ll match or beat pricing you find online, so be sure to take advantage of this fact, particularly when shipping from many services will make an equivalent online purchase a few dollars more expensive.

#### Used bookstores

There are fewer and fewer of these around these days and even fewer textbook-specific stores that traditionally sprouted up next to major campuses.  This last type may not be a horrible place to shop, but they’re likely to specialize in used texts of only official texts. Otherwise, general used bookstores are more likely to specialize in paperbacks and popular used fiction and have very lean textbook selection, if any.

### Online Retailers

Naturally when shopping for textbooks there are a veritable wealth of websites to shop around online including: Amazon, Alibris, Barnes & Noble, AbeBooks, Google Play, Half/EBay. Chegg, Valore, CampusBookRentals, TextBooks.com, and ECampus. But in the Web2.0 world, we can now uses websites with even larger volumes of data and meta-data as a clearing-house for our shopping. So instead of shopping and doing price comparison at the dozens of competing sites, why not use a meta-site to do the comparison for us algorithmically and much more quickly.

### Meta-Retailers

There are a variety of meta-retailer shopping methods including several browser plugins and comparison sites (Chrome, Firefox, InvisibleHand, PriceBlink, PriceGong, etc.) that one can install to provide pricing comparisons, so that, for example, while shopping on Amazon, one will see lower priced offerings from their competitors. However, possibly the best website I’ve come across for cross-site book comparisons is GetTextbooks.com. One can easily search for textbooks (by author, title, ISBN, etc.) and get back a list of retailers with copies that is sortable by price (including shipping) as well as by new/used and even by rental availability. They even highlight one entry algorithmicly to indicate their recommended “best value”.

Similar to GetTextbooks is the webservice SlugBooks, though it doesn’t appear to search as many sites or present as much data.

When searching for potential textbooks, don’t forget that one can “showroom” the book in one’s local bookstore or even at one’s local library(s). This is particularly useful if one is debating whether or not to take a particular class, or if one is kicking tires to see if it’s really the best book for them, or if they should be looking at other textbooks.

From an economic standpoint, keep in mind there is usually more availability and selection on editions bought a month or so before the start of classes, as often-used texts are used by thousands of students over the world, thus creating a spot market for used texts at semester and quarter starts. Professors often list their textbooks when class listings for future semesters are released, so students surfing for the best deals for used textbooks can very often find them in mid-semester (or mid-quarter) well before the purchasing rush begins for any/most titles.

### Black Market

And finally, there is also the black market (also known as outright theft), which is usually spoken of in back-channels either online or in person. Most mainstream articles which reference this portion of the market usually refer tangentially to a grey market in which one student passes along a .pdf or other pirated file to fellow students rather than individual students being enterprising enough to go out hunting for their own files.

Most will know of or have heard about websites like PirateBay, but there are a variety of lesser-known torrent sites which are typically hosted in foreign countries which extend beyond the reach of the United States Copyright law enforcement.  Increasingly, mega-pirate websites in the vein of the now-defunct Library.nu (or previously Gigapedia) or the slowly dying empire of Library Genesis are hiding all over the web and become quick and easy clearing houses for pirated copies of ebooks, typically in .pdf or .djvu formats, though many are in .epub, .mobi, .azw, or alternate e-book formats. The typical set up for these sites is one or more illegal file repositories for allowing downloads with one (or more) primary hubs that don’t necessarily store the pirated materials, but instead serve as a searchable hub which points to the files.

Creative advanced searches for book authors, titles, ISBNs along with the words .pdf, .djvu, torrent, etc. can often reveal portions of this dark web.  Naturally, caveat emptor applies heavily to these types of sites as often files can be corrupted or contain viruses to unwary or unwitting thieves.  Many of these sites may attempt to extract a small token monthly fee as a subscription or will rely heavily on serving banner advertising to help to offset large web hosting and traffic fees associated with their maintenance, though it is posited that many of them make in the millions of dollars in profit annually due to advertising arrangements, though this is incredibly hard to validate given the nature of these types of markets and how they operate.

Rather than stoop as low as finding textbooks on the black market this way, students should place pressure on their professors, the faculty of their departments, and their colleges or universities to help assist in smoothing out some of the pricing inequities in the system (see below). In the long run, this will not only tend to help them, but many future generations of students who will be left adrift in the market otherwise.

## Long Term Solution(s) to Improving the Textbook Market

The biggest primary issue facing the overpriced textbook market is that the end consumers of the textbooks aren’t really firmly in charge of the decision of which textbook to purchase. This is why I advocate that students research and decide by themselves which textbook they’re going to use and whether or not they really need to make that purchase.  Instead, individual professors or the departments for which they work are dictating the textbooks that will be purchased.  The game theory dynamics behind this small decision are the massive fulcrum which allows the publishing industry to dictate their own terms.  Students (and parents) should, in a sense, unionize and make their voices heard not only to the professors, but to the departments and even the colleges/universities which they’re attending.  If universities took a strong stance on how the markets worked, either for or against them and their students, they could create strong market-moving forces to drastically decrease the cost of textbooks.

The other larger issue is that market forces aren’t allowed to play out naturally in the college textbook market. Publishers lean on professors and departments to “adopt” overpriced textbooks. These departments in turn “require” these texts and students aren’t questioning enough to use other texts for fear of not succeeding in courses. If the system were questioned, they’d realize that instead of their \$200-300 textbook, they could easily purchase alternate, equivalent, and often even better textbooks for \$20-50. To put things into perspective, the time, effort, energy, and production cost for the typical book isn’t drastically different than the average textbook, yet we’re not paying \$250 for a copy of the average new hardcover on the best seller list. I wouldn’t go so far as to say that universities, departments, and professors are colluding with publishers, but they’re certainly not helping to make the system better.

I’ve always taken the view that the ‘required’ textbook was really just a ‘suggestion’. (Have you ever known a professor to fail a student for not purchasing the ‘required’ textbook?!)

In past generations, one of the first jobs of a student was to select their own textbook. Reverting back to this paradigm may help to drastically change the economics of the situation. For the interested students, I’ve written a bit about the philosophy and mechanics here: On Choosing Your Own Textbooks.

Basic economics 101 theory of supply and demand would typically indicate to us that basic textbooks for subjects like calculus, intro physics, or chemistry that are used by very large numbers of students should be not only numerous, but also very cheap, while more specialized books like Lie Groups and Lie Algebras or Electromagnetic Theory should be less numerous and also more expensive.  Unfortunately and remarkably, the most popular calculus textbooks are 2-5 times more expensive than their advanced abstract mathematical brethren and similarly for introductory physics texts versus EM theory books.

To drastically cut down on these market inequities, when possible, Colleges and Universities should:

• Heavily discourage “edition creep” or “edition churning” when there really aren’t major changes to textbooks. In an online and connected society, it’s easy enough to add supplemental errata or small amounts of supplemental material by means of the web.
• Quit making institution-specific readers and sub-editions of books for a specific department
• If they’re going to make departmental level textbook choices, they should shoulder the burden of purchasing all the textbooks in quantity (and taking quantity discounts).  I’ll note here, that students shouldn’t encourage institutions to bundle the price of textbooks into their tuition as then there is a “dark curtain,” which allows institutions to take the drastic mark-ups for themselves instead of allowing the publishers to take it or passing it along to their students. Cross-reference Benjamin Ginsberg’s article Administrators Ate My Tuition or his much longer text The Fall of the Faculty (Oxford University Press, 2013).
• Discourage the use of unpopularly used textbooks written by their own faculty. Perhaps a market share of 5-10% or more should be required for a common textbook to be usable by a department, and, until that point, the professor should compete aggressively to build market share? This may help encourage professors to write new original texts instead of producing yet-another-introductory-calculus-textbook that no one needs.
• Discourage packaged electronic supplemental materials, which
• are rarely used by students,
• could be supplied online for free as a supplement,
• and often double or triple the price of a textbook package.
• Strongly encourage professors to supply larger lists of relatively equivalent books and encourage their students to make their purchase choices individually.
• Consider barring textbook sales on campus and relying on the larger competitive market to supply textbooks to students.

## Calibre: E-book and Document Management Made Simple

Be sure to read through the commentary on some of these posts for some additional great information.

#### What other textbook purchasing services and advice can you offer the market?

I invite everyone to include their comments and advice below as I’m sure I haven’t covered the topic completely or there are bound to be new players in the space increasing competition as time goes by.

Syndicated copies to:

## Recap of Our Little Free Library Grand Opening

A big "Thank You!" to all those who helped make our Little Free Library Grand Opening so successful.

First a major note of thanks to everyone who helped to make the launch of Little Free Library Branch #8424 a fantastic success.  Everyone’s support and encouragement is truly appreciated.

When I was setting up, I naturally brought a book to read, but I did it mostly thinking that only two people might actually stop by. (Hey, I’ll be the first to admit that this is a pretty nerdy and a very local pursuit. It’s easy to click “like” on a post; it’s a whole other thing to visit a small neighborhood library even one with free oatmeal cookies.) Fortunately and very pleasantly, there was a steady stream of people from start to finish, so much so that, as the host, I didn’t get to chat with the visitors as much as I would have liked. Apologies to those I couldn’t chat with more, and even moreso to those who heard answers to the same questions multiple times.

In the end, we had over 20 people and a few pets stop by our little event.

## A Double Drive-by… booking?!

Under the heading of “Only in LA” I’ll mention that, the highlight of our grand opening was what I can only describe as a double “drive-by booking.” Fortunately no one was hurt.

About 20 minutes into the event a car drove up with two bibliophiles. They each had a book to donate, but apparently didn’t have the time to park and actually stop for a glass of tea or any cookies. So they simply dropped off their books anonymously and then drove immediately off into the sunset. A few minutes later, another car drove up and did the same thing: they donated a book, said hello, and then proceeded on their way without joining the party!  Maybe they had an important book signing or a library event to rush off to? Maybe the library police were chasing them for late fines?  The mafia probably would have called foul as they didn’t technically put a foot on the curb or call us out, but hopefully this is as dangerous as things get in the Little Free Library world. One of the donated books had its South Pasadena Library serial number filed off, possibly to keep it from being traced, but authorities are working diligently on the case.

As if the double drive-by wasn’t odd enough, we also had a minivan drove by with a brief stop to ask what was going on. The driver mentioned that the car of several people happened to include two librarians, so apparently we’ll have to keep our eyes peeled for possible additional drive-by bookings.

## Thanks for the Donations!

Special thanks go to Adam and Darren who dropped off 3 books. And to Delilah from down the street who was responsible for our first children’s book donation. And we can’t forget the massive donation of 8 books of literary fiction from Jeffrey Stewart making the largest, single one time donation. Several other neighbors dropped books off, and many browsed and found something interesting to take with them. I have to admit that I’m glad that I live in a neighborhood with such great taste in books.

The award for the longest distance donation goes to Samantha Marks who donated a signed copy of her new book A Fatal Family Secret which she shipped from Ellicott City, Maryland just in time for the Grand Opening. It counts as the newest book in our collection as it was just published in May. Since it was checked out almost as soon as it entered the collection, it also rates as our quickest check out; those in a rush may want to pick up a copy at Amazon or other fine booksellers.

In all we had a total of  26 donations for our Grand Opening, bringing our grand total to 49, so far.

As a special mention, the award for the furthest distance traveled to make our grand opening goes to Jocelyn, who came from London on her way to Oklahoma!

Again, a big “Thank You!” to everyone who helped to make our Grand Opening such a lovely success! We look forward to seeing everyone come back soon!

## Website and Social Media

For those who weren’t able to stop by, we’re now open 24/7 365 days a year.  You can visit our branch online at its own website or by means of your favorite social media platform:

Syndicated copies to:

## Little Free Library #8424 (Adams Hill Branch) Grand Opening

After I've suffered almost two years of Little Free Library envy, you're cordially invited to the grand opening of the first Little Free Library in Adams Hill (Charter #8424) on Sunday, August 9th, 2015 from 4pm - 5pm.

About two years ago while surfing online I came across the concept of the Little Free Library and  instantly fell in love.  It turned out I had been driving by one on my commute regularly and had always wondered what it was and what was going on.  I immediately had big dreams for building my own.  I surfed their website for ideas and building plans.  I registered for my placard. I received my placard. I drew up elaborate plans for building my own.  I debated buying new parts versus recycling or upcycling parts. [Trigger warning for bibliophiles: addictive material to follow] I spent hours surfing photos of Little Free Libraries on their Facebook, Pinterest, Instagram, and Flickr pages.  This is when Little Free Library Envy set in… for almost two years.

I’ve finally broken the spell! Supplies have been purchased. Work has commenced.  Drilling and mounting have been completed.

## Little Free Library #8424 Grand Opening

You’re cordially invited to the grand opening of the first Little Free Library in Adams Hill (Charter #8424).

Date: Sunday, August 9th, 2015
Time: 4pm – 5pm
Location: 1411 Dartmouth Drive, Glendale

Come chat with your neighbors, say hello, and check out the library.  If you’re so motivated, feel free to bring a book (or two) to help stock the library.

More information about the Adams Hill “branch” can be found at our library’s page Little Free Library #8424, but the scant basics are below:

• The books in our library are always free and never for sale.
• Feel free to take a book.
• If you have a book you’d like to share, please feel free to donate it.
• When you’re done with your book: return it, pass it along to a friend, or release it back into the wild.
• You don’t need to “check the book out” or “check it in”, but we do encourage you to sign our guest book and participate via Book Crossing.

## More Details About Little Free Library #8424

### First, What is a Little Free Library?

It’s a “take a book, return a book” gathering place where neighbors share their favorite literature and stories. In its most basic form, a Little Free Library is a box full of books where anyone may stop by and pick up a book (or two) and bring back another book to share. You can, too!

If you want to learn more about the movement or host your own Little Free Library, please visit their website.

### Location

Little Free Library Charter #8424 is located at 1411 Dartmouth Drive, Glendale, CA 91205. It is located at the dog-leg on Dartmouth on the west side of the street. It is just west of S. Adams Street, roughly at the top of the hill.

### Our Library Philosophy

Though Chris built and hosts the library, he’s simply a steward or caretaker, of the branch. The library is free and open for the use of our friends and neighbors in Adams Hill and the surrounding neighborhoods. If you’ve stopped to check things out, you’re automatically an associate librarian. It is appreciated if everyone helps to care for and maintain the library.

#### General Suggestions

• The books in our library are always free and never for sale.
• Feel free to take a book.
• If you have a book you’d like to share, please feel free to donate it.
• When you’re done with your book: return it, pass it along to a friend, or release it back into the wild.
• You don’t need to “check the book out” or “check it in”, but we do encourage you to sign our guest book and participate via Book Crossing [see below].

#### Arrangement of Books

Since there isn’t a full time librarian and only so much space, there isn’t (usually) a set order to the arrangement of our books. Since it’s been a long trip up the hill, feel free to stop for a minute to cool off, consider yourself an associate librarian, and rearrange them to suit your whimsy – it is your neighborhood library after all. We only ask that you try to keep any children’s books on the lower shelf for short legs and arms to be able to reach, and that your arrangement ensures all the books fit into the library just in case it rains.

Possible suggestions for arrangements might include:

• by size
• by color
• by the order in which you’ve read them
• by author’s first name
• by publication date
• by publisher or imprint
• by topic in reverse alphabetic order
• by best to worst (in your opinion or someone else’s)
• by those you’ve read and those you haven’t

The options are infinite, so be creative.

### Book Crossing

All of our books in the Adams Hill Branch are “traveling” books. We try to register all of them on Book Crossing. This is a free web service for watching the journey of individual books as they meander about the world. If you’d like to, you can enter the BCID number inside the front of the book to see where it’s been and even where it goes after you’ve read it. You can also enter any data, thoughts, reviews, etc. for the book on your own, as well as create a note about where you re-released it. (Note that we don’t expect all of our books to necessarily come back to our branch, but we do ask that you pass them along when you’re done with them.)

Pending people updating the location of books removed, check availability at our Book Crossing Zone.

### Donating Books

If you have more books than the little library will fit, please don’t simply dump them! You can leave them in a covered box preferably on our stairs/landing – this will keep our sprinklers and the elements from ruining them or you can contact me through Nextdoor.com. If the library has more books than will fit, we’ll occasionally rotate them to help improve the diversity of the available collection over time.

If you’d like to, please write the titles of your donations into our guest book as this will help us to register them on Book Crossing. (You’re welcome to register them on book crossing yourself prior to donation as well.)

### Guest Book

Our library has guest book and a pen. Feel free to write down any thoughts, comments, or suggestions you might have about the library and leave them in the library for the other associate librarians who happen by.

You’ll find a red composition book (and pen) inside our library where you can leave your thoughts and comments. Kindly leave the guest book in the library – it’s the one book we have that doesn’t circulate!

In some part the guest book is meant to help catalog the progress of our library. Below are some suggestions for what you might write into our guest book when you visit:

• Patrons/Associate Librarians are encouraged to (optionally) write in the books they donate or check out.
• Say hello to your fellow neighbors! You can simply write down the day and time of your visit along with a note for future visitors.
• Bringing back a book? Feel free to write in a short review of the book you’re returning so others will know what they’re getting into. (If you give it a number of stars, be sure to indicate out of how many possible, so we know your scale.)
• Liked a book you borrowed? Flip back into the guest book to see who made the donation and write in a thank you to the donor.
• Have a book you’ve been longing for? Write it in and maybe a fellow neighbor has a copy they can donate on a future visit.
• Visiting our branch from far away? Be sure to write down your hometown and country  so we know how far away our books travel.
• Maybe you’re waxing poetic when stopping by? Feel free to write a short poem or haiku about our library.

### Wish List

Our wish list has two functions:

1. Write down any books you’d love to see come to our library so you can borrow them in the future.
2. Read the list to see if you have any of the books you might donate so that others can enjoy them.

### A Tiny Library with Its Own Social Media

To help support the neighborhood library (in the digital age every library needs a blog right?), I’ve created a website for it at: http://lfl8424.boffosocko.com/. The site has a variety of resources relating to our branch. For those that prefer to follow and interact with the content via social media, there are also the following:

### Building Process

For those interested in my particular process, here’s how I did it.

Recently I saw something a bit more quirky and interesting than my original plans that I could up-cycle, so I made the purchase (happy belated birthday to me)!  It was a nice little metal newsstand that Cost Plus World Market had put on clearance as they’re no longer going to carry it.  The last one the store had was a bit dinged up and had some scratches, so I negotiated an additional discount. It’s got two spacious shelves with two doors including a glass fronted one, and it’s got the capacity for at least 6 linear feet of books.

A trip to the hardware store for a small sheet of plywood, an 8′ post, and some wood screws, machine screws and nuts finished up the material needs.  I cut the post down to 54″ and cut the plywood down to fit underneath the newsstand.  I pre-drilled some small  holes in the plywood to screw the plywood down onto the post.  Then I drilled holes into the bottom of the newsstand and fit it down on top of the plywood and attached with the screws and nuts.

I posted a note on Nextdoor.com and within just minutes had an offer from two neighbors to loan me a post hole digger. (Thanks Rob and Scott!) The following day the 2 foot hole was open and the library was planted.  (And I returned the post hole digger to Rob.)

Following this, I dug up a handful of seeder books, registered them with BookCrossing.com and put them on a GoodReads.com shelf, and put them into the library.  We’ve technically been open for a week and without any publicity at all, we’ve had over a dozen books flow through the library already.

Total cost out the door: just under \$200.

Syndicated copies to:

## BoffoSocko.com Now Supports Fragmentions!

A fragmention is an extension to URL syntax that links and cites a phrase within a document by using a URL fragment consisting of the phrase itself, including whitespace.

I’ve been meaning to do it for ages, but BoffoSocko.com now supports fragmentions.

To take advantage of the functionality, append a # and the text you’d like to highlight on the particular page after the address of the particular web page. Add a + to indicate whitespaces if necessary, though typically including a single, unique keyword is typically sufficient to highlight the appropriate section.

Syndicated copies to:

## Chris Aldrich on VH1’s “Dating Naked”!

Let's get one thing straight: the Chris Aldrich on VH1's upcoming new season of "Dating Naked: Playing for Keeps" is NOT me -- first of all, I'm way better looking.

O

ver the past couple of months leading up to to the launch of VH1’s new season of “Dating Naked: Playing for Keeps” , I’ve been entertained by friends who have seen little snippets and notices about the show and wondering why and how I got involved in front of the camera. Honestly, it’s mostly been the why question. Ego-bruisingly, only one so far has wanted to know if they could get the “unblurred” cut of the show.

Let’s get one thing straight: the Chris Aldrich on VH1’s Dating Naked is NOT me — first of all, I’m way better looking.

Fortunately as we’re getting closer, there’s now “artwork” to support the fact that it’s not me.

It would be nice to have some PR on Hollywood’s busiest corner, but the price was too high.

Once the show launches on the 22nd, I almost can’t wait to see what happens to the Google ranking for my searches on my name.  I’m sure I’ll have some further entertainment in relation to my twitter account @chrisaldrich and other parts of my social media presence. I’m almost tempted to make a few changes in the bio sections to increase the ambiguity and cause some trouble.

I’m reminded of Wes Moore’s book “The Other Wes Moore: One Name, Two Fates“, unfortunately I’m not quite sure that my writing a book about my experience with “The Other Chris Aldrich” would be so uplifting or inspiring to others. I’d also be more worried that I’d have to change the subtitle to “One name, One Fate.”

Syndicated copies to:

## Little Free Library #8424 Progress

My Little Free Library is getting closer to launch...

Almost the same moment I saw my first Little Free Library, I decided that I wanted to host one of my very own, so I registered with the intent of building one in my free time. The registration arrived and I’d drafted some very serious custom plans, but just never gotten around to purchasing the supplies and building it.

Recently I saw something a bit more quirky and interesting than my original plans that I could up-cycle, so I made the purchase (happy belated birthday to me)!  It’s got two spacious shelves with two doors including a glass fronted one, and it’s got the capacity for at least 6 linear feet of books. We’re nearly ready to go.

I’m hoping to get some mounting materials and have the library up and running soon.  My plan is to specialize in literary fiction, though I’m sure we’ll also stock a fair amount of popular science and non-fiction as well as thriller, mystery, and suspense as well.

Invitations to the “launch” party should be coming shortly! If you’ve got some books you’d like to donate toward the cause, let me know in the comments below. Be sure to include a Book Crossing ID number on them if you’d like to track where your favorite objects head off to in the future.

Syndicated copies to:

## Machiavelli in Hollywood | Gavin Polone’s ‘Textbook’ on the Entertainment Industry

A series of articles by producer Gavin Polone can serve as an excellent introduction to the business of Hollywood.

## Dearth of (Great) Textbooks on The Entertainment Business

In having previously taught several classes on the business of the entertainment industry, I was never quite able to pick out even a mediocre textbook for such a class. There are a handful that will give one an overview of the nuts and bolts and one or two that will provide some generally useful numbers (see the syllabi from those classes), but none comes close to providing the philosophy of how the business works in a short period of time.

## A Short Term Solution

To remedy this problem, I was always a fan of producer and ex-agent Gavin Polone, who had a series of articles in New York Magazine/Vulture.  I’ve recently gone through and linked to all of the forty-four articles, in chronological order, he produced in that series from 9/21/11 to 5/7/14.

I’ve aggregated the series via Readlists.com, so one can click on each of the articles individually.  Better yet, for students and teachers alike, one can click on the “export” link and very easily download them all in most ebook formats (including Kindle, iPad, etc.) for your reading/studying convenience.

My hope is that for others, they may create an excellent starter textbook on how the entertainment business works and, more importantly: how successful people in the business think. For those who need more, Gavin is also an occasional contributor to the Hollywood Reporter.  (And, as a note for those not trained in the classics and prone to modern-day stereotypes, I’ll make the caveat that I use the title “Machiavelli” above with the utmost reverence and honor.)

I’m still slowly, but surely making progress on my own all-encompassing textbook, but, until then, I hope others find this series of articles as interesting and useful as I have.

Gavin Polone is an agent turned manager turned producer. His production company, Pariah, has brought you such movies and TV shows as Panic Room, Zombieland, Gilmore Girls, and Curb Your Enthusiasm. Follow him on Twitter @gavinpolone

Syndicated copies to:

## Git and Version Control for Novelists, Screenwriters, Academics, and the General Public

Revision (or version) control is used in tracking changes in computer programs, but it can easily be used for tracking changes in almost any type of writing from novels, short stories, screenplays, legal contracts, or any type of textual documentation.

## Marginalia and Revision Control

At the end of April, I read an article entitled “In the Margins” in the Johns Hopkins University Arts & Sciences magazine.  I was particularly struck by the comments of eminent scholar Jacques Neefs on page thirteen (or paragraph 20) about computers making marginalia a thing of the past:

I actually think that he may be completely wrong and that current technology actually allows us to keep far more marginalia! (Has anyone heard of digital exhaust?) The bigger issue may be that many writers just don’t know how to keep a better running log of their work to maintain all the relevant marginalia they’re actually producing. (Of course there’s also the subsequent broader librarian’s “digital dilemma” of maintaining formats for the future. As an example, thing about how easy or hard it might be for you to read that ubiquitous 3.5 inch floppy disk you used in 1995.)

A a technologist who has spent many years in the entertainment industry, I feel compelled to point everyone towards the concept of revision control (or version control) within the realm of computer science.  Though it’s primarily used in tracking changes in computer programs and is often a tool used by large teams of programmers, it can very easily be used for tracking changes in almost any type of writing from novels, short stories, screenplays, legal contracts, or any type of textual documentation of nearly any sort.

## Example Use Cases for Revision Control

### Publishing

As a direct example, I’m using what is known as a Git repository to track every change I make in a textbook I’m currently writing.  I can literally go back and view every change I’ve made since beginning the project, so though I’m directly revising one (or more) text files, all of my “marginalia” and revisions are saved and available.  Currently I’m only doing it for my own reference and for additional backup not supposing that anyone other than myself or an editor possibly may want to ever peruse it.  If I was working in conjunction with otheres, there are ways for me to track the changes, edits, or notes that others (perhaps an editor or collaborator) might make.

In addition to the general back-up of the project (in case of catastrophic computer failure), I also have the ability to go back and find that paragraph (or multiple pages) I deleted last week in haste, but realize that I desperately want them back now instead of having to recreate them de n0vo.

Because it’s all digital, future scholars also won’t have problems parsing my handwriting issues as has occasionally come up in differentiating Mary Shelley’s writing from that of her husband in digital projects like the Shelley Godwin Archive. The fact that all changes are tracked and placed in a tree-like structure will indicate who wrote what and when and will indicate which changes were ultimately accepted and merged into the final version.

### Screenplays in Hollywood

One particular use case I can easily see for such technology is tracking changes in screenplays over time.  I’m honestly shocked that every production company or even more likely studios don’t use such technology to follow changes in drafts over time. In the end, doing such tracking will certainly make Writers Guild of America (WGA) arbitrations much easier as literally every contribution to a script can be tracked to give screenwriters appropriate credit. The end results with the easy ability to time-machine one’s way back into older drafts is truly lovely, and the outputs give so much more information about changes in the script compared to the traditional and all-too-simple (*) which screenwriters use to indicate that something/anything changed on a specific line or the different colored pages which are used on scripts during production.

I can also picture future screenwriters using services like GitHub as platforms for storing and distributing their screenplays to potential agents, managers, and producers.

### Redlining Legal Documents

Having seen thousands of legal agreements go back and forth over the years, revision control is a natural tool for tracking the redlining and changes of legal documents as they change over time before they are finally (or even never) executed. I have to imagine that being able to abstract out the appropriate metadata in the long run may actually help attorneys, agents, etc. to become better negotiators, but something like this is a project for another day.

In addition to direct research for projects being undertaken by academics like Neefs, academics should look into using revision control in their own daily work and writings.  While writing a book, paper, journal article, essay, monograph, etc. (or graduate students writing theses) one could use their own Git repository to not only save but to back up all of their own work not only for themselves primarily, but also future scholars who come later who would not otherwise have access to the “marginalia” one creates while manufacturing their written thoughts in digital form.

I can easily picture Git as a very simple “next step” in furthering the concept of the digital humanities as well as in helping to bridge the gap between C.P. Snow’s “two cultures.” (I’d also suggest that revision control is a relatively simple step one could take before learning a particular programming language, which I think should be a mandatory tool in everyone’s daily toolbox regardless of their field(s) of interest.)

## Start Using Revision Control

“But how do I get started?” you ask.

Know going in that it may take parts of a day to get things set up and running, but once you’ve started with the basics, things are actually pretty easy and you can continue to learn the more advanced subtleties as you progress.  Once things are working smoothly, the additional overhead you’ll be expending won’t be too much more than the old method of hitting Alt-S to save one of your old Word documents in the time before auto-save became ubiquitous.

First one should start by choosing one of the myriad revision control systems that exist.  For the sake of brevity in this short introductory post, I’ll simply suggest that users take a very close look at Git because of its ubiquity and popularity in the computer science world and the fact that it includes a tremendously large amount of free information and support from a variety of sites on the internet. Git also has the benefit of having versions for all major operating systems (Windows, MacOS, and Linux). Git also has the benefit of a relatively long and robust life within the computer science community meaning that it’s very stable and has many more resources for the uninitiated to draw upon.

Once one has Git installed on their computer and has begun using it, I’d then recommending linking one’s local copy of the repository to a cloud storage solution like either GitHub or BitBucket.  While GitHub is certainly one of the most popular Git-related services out there (because it acts, in part, as the hub for a large portion of the open internet and thus promotes sharing), I often recommend using BitBucket as it allows free unlimited private but still share-able repositories while GitHub requires a small subscription fee for keeping one’s work private. Having a repository in the cloud will help tremendously in that your work will be available and downloadable from almost anywhere and because it also serves as a de-facto back-up solution for your work.

I’ve recently been playing around with version control to help streamline the writing/editing process for a book I’ve been writing. Though Git and it’s variants probably seem more daunting than they should to the everyday user, they really represent a very powerful tool. I’ve spent less than two days learning the basics of both Git and hosted repositories (GitHub and Bitbucket), and it has been more than well worth the minor effort.

There is a huge wealth of information on revision control in general and on installing and using Git available on the internet, including full textbooks. For the complete beginners, I’d recommend starting with The Chronicle’s “A Gentle Introduction to Version Control.” Keep in mind that though some of these resources look highly technical, it’s because many are trying to enumerate every function one could potentially desire, when even just the basic core functionality is more than enough to begin with. (I could analogize it to learning to drive a car versus actually reading the full manual so that you know how to take the engine apart and put it back together from scratch. To start with revision control, you only need to learn to “drive.”) Professors might also avail themselves of the use of their local institutional libraries which may host small sessions on learning such tools, or they might avail themselves of the help of their colleagues or students in the computer science department. For others, I’d recommend taking a look at Git’s primary website. BitBucket has an excellent step-by-step tutorial (and troubleshooting) for setting up the requisite software and using it.

## What do you use for revision control?

I’ll welcome any thoughts, experiences, or additional resources one might want to share with others in the comments.

Syndicated copies to:

## Bucket List: Write A Joke for Robin Williams

In all the sadness of the passing of Robin Williams, I nearly forgot I’d “written” a short joke for him just after I’d first moved to Hollywood.

Killing some time just before I started work at Creative Artists Agency, I finagled my way into a rough-cut screening of Robin William’s iconoclastic role in PATCH ADAMS on the Universal Lot. Following the screening, I had the pleasure of chatting with [read: bum-rushed like a crazy fan] Tom Shadyac for a few minutes on the way out. I told him as a recent grad of Johns Hopkins University and having spent a LOT of time in hospitals, that they were missing their obligatory hospital gown joke. But to give it a karate chop (and because I’d just graduated relatively recently), they should put it into the graduation at the “end” and close on a high note.

I didn’t see or hear anything about it until many months later when I went to Mann’s Chinese Theater for the premiere and saw the final cut of the ending of the film, which I’ve clipped below. Just for today, I’m wearing the same red foam clown nose that I wore to the premiere that night.

Thanks for the laughs Robin.

Bucket List:
#1. Write a joke for Robin Williams.

Syndicated copies to:

## The Teaching Company and The Great Courses versus MOOCs

Robert Greenberg recently wrote a Facebook post relating to a New York Times review article entitled “For This Class, Professors Pass Screen Test“. It’s substantively about The Teaching Company and their series The Great Courses (TGC); for convenience I’ll excerpt his comments in their entirety below:

My response to his post with some thoughts of my own follows:

This is an interesting, but very germane, review. As someone who’s both worked in the entertainment industry and followed the MOOC (massively open online courseware) revolution over the past decade, I very often consider the physical production value of TGCs offerings and have been generally pleased at their steady improvement over time. Not only do they offer some generally excellent content, but they’re entertaining and pleasing to watch. From a multimedia perspective, I’m always amazed at what they offer and that generally the difference between the video versus the audio only versions isn’t as drastic as one might otherwise expect. Though there are times that I think that TGC might include some additional graphics, maps, etc. either in the course itself or in the booklets, I’m impressed that they still function exceptionally well without them.

Within the MOOC revolution, Sue Alcott’s Coursera course Archaeology’s Dirty Little Secrets is still by far the best produced multi-media course I’ve come across. It’s going to take a lot of serious effort for other courses to come up to this level of production however. It’s one of the few courses which I think rivals that of The Teaching Company’s offerings thus far. Unfortunately, the increased competition in the MOOC space is going to eventually encroach on the business model of TGC, and I’m curious to see how that will evolve and how it will benefit students. Will TGC be forced to offer online fora for students to interact with each other the way most MOOCs do? Will MOOCs be forced to drastically increase their production quality to the level of TGC? Will certificates or diplomas be offered for courseware? Will the subsequent models be free (like most MOOCs now), paid like TGC, or some mixture of the two?

One area which neither platform seems to be doing very well at present is offering more advanced coursework. Naturally the primary difficulty is in having enough audience to justify the production effort. The audience for a graduate level topology class is simply far smaller than introductory courses in history or music appreciation, but those types of courses will eventually have to exist to make the enterprises sustainable – in addition to the fact that they add real value to society. Another difficulty is that advanced coursework usually requires some significant work outside of the lecture environment – readings, homework, etc. MOOCs seem to have a slight upper hand here while TGC has generally relied on all of the significant material being offered in a lecture with the suggestion of reading their accompanying booklets and possibly offering supplementary bibliographies. When are we going to start seeing course work at the upper-level undergraduate or graduate level?

The nice part is that with evolving technology and capabilities, there are potentially new pedagogic methods that will allow easier teaching of some material that may not have been possible previously. (For some brief examples, see this post I wrote last week on Latin and the digital humanities.) In particular, I’m sure many of us have been astounded and pleased at how Dr. Greenberg managed the supreme gymnastics of offering of “Understanding the Fundamentals of Music” without delving into traditional music theory and written notation, but will he be able to actually offer that in new and exciting ways to increase our levels of understanding of music and then spawn off another 618 lectures that take us all further and deeper into his exciting world? Perhaps it comes in the form of a multimedia mobile app? We’re all waiting with bated breath, because regardless of how he pulls it off, we know it’s going to be educational, entertaining and truly awe inspiring.

Following my commentary, Scott Ableman, the Chief Marketing Officer for TGC, responded with the following, which I find very interesting:

## “Hi, my name is Chris, and I’m a Read-aholic.”

I

‘ll be the first to admit that I’m a reading junkie, but unfortunately there isn’t (yet) a 12 step program to help me.  I love reading lots of different types of things across an array of platforms (books, newspapers, magazines, computer, web, phone, tablet, apps) and topics (fiction/non-fiction and especially history, biography, economics, popular science, etc.).  My biggest problem and one others surely face is time.

There are so many things I want to read, and far too little time to do it in.  Over the past several years, I’ve spent an almost unreasonable amount of time thinking about what I consume and (possibly more importantly) how to intelligently consume more of it. I’ve spent so much time delving into it that I’ve befriended a professor and fellow renaissance man (literally and figuratively) who gave me a personal thank you in his opening to a best-selling book entitled “The Thinking Life: How to Thrive in an Age of Distraction.”

## Information Consumption

At least twice a year I look at my reading consumption and work on how to improve it, all the while trying to maintain a level of quality and usefulness in what I’m consuming and why I’m consuming it.

• I continually subscribe to new and interesting sources.
• I close off subscriptions to old sources that I find uninteresting, repetitive (goodbye echo chamber), and those that are (or become) generally useless.
• I carefully monitor the huge volumes of junk email that end up in my inbox and trim down on the useless material that I never seem to read, so that I’ll have more time to focus on what is important.
• I’ve taken up listening to audiobooks to better utilize my time in the car while commuting.
• I’ve generally quit reading large swaths of social media for their general inability to uncover truly interesting sources.
• I’ve used some portions of social media to find other interesting people collating and curating areas I find interesting, but which I don’t have the time to read through everything myself.  Why waste my time reading hundreds of articles, when I can rely on a small handful of people to read them and filter out the best of the best for myself? Twitter lists in particular are an awesome thing.
• I’ve given up on things like “listicles” or stories from internet click farm sources like BuzzFeed which can have some truly excellent linkbait-type headlines, but I always felt like I’ve completely wasted my time clicking through to them.

## A New Solution

About six months ago in the mountain of tech journalism I love reading, I ran across a site launch notice about a tech start-up called Spritz which promised a radically different solution for the other side of the coin relating to my reading problem: speeding the entire process up!  Unfortunately, despite a few intriguing samples at the time (and some great details on the problem and their solution), they weren’t actually delivering a product.

Well, all that seems to have changed in the past few weeks. I’ve waited somewhat patiently and occasionally checked back on their progress, but following a recent mention on Charlie Rose, and some serious digging around on the broader internet, I’ve found some worthwhile tools that have sprouted out of their efforts.  Most importantly, Spritz itself now has a bookmarklet that seems to deliver on their promise of improving my reading speeds for online content. With the bookmarklet installed, one can go to almost any web article, click on the bookmarklet and then sit back and just read at almost any desired speed.  Their technology uses a modified version of the 1970’s technology known as Rapid Serial Visual Presentation (RSVP) to speed up your reading ability, but does so in a way that is easier to effectuate with web and mobile technologies.  Essentially they present words serially in the same position on your screen with an optimized center mass so that one’s eyes stay still while reading instead of doing the typical saccaddic eye movements which occur with typical reading – and slow the process down.

As a biomedical engineer, I feel compelled to note the interesting physiologic phenomenon that if one sits in a rotatable chair and spins with one’s eyes closed and their fingers lightly placed on their eyelids, one will feel the eye’s saccades even though one isn’t actually seeing anything.

Spritz also allows one to create an account and log in so that the service will remember your previously set reading speed. Their website does such a great job of explaining their concept, I’ll leave it to the reader to take a peek; but you may want to visit their bookmarklet page directly, as their own website didn’t seem to have a link to it initially.

As a sample of how Spritz works on the web, OysterBooks is hosting a Spritz-able version of Stephen R. Covey’s book 7 Habits of Highly Effective People.

Naturally, Spritz’s solution is not a catch-all for everything I’d like to read, but it covers an interesting subcategory that will make things useful and easier.  Though trying to speed read journal articles, textbooks, and other technical literature isn’t the best idea in the world, Spritz will help me plow through more fiction and more leisurely types of magazine and online articles that are of general interest. I generally enjoy and appreciate these types of journalism and work, but just can’t always justify taking the time away from more academic pursuits to delve into them. Some will still require some further thought after-the-fact to really get their full value out of them, but at least I can cover the additional ground without wasting all the additional time to do so. I find I can easily double or triple my usual reading speed without any real loss of comprehension.

In the last week or so since installing a my several new speed reading bookmarklets, I’ve begun using them almost religiously in my daily reading regimen.

I’ll also note in passing that some studies suggest that this type of reading modality has helped those who face difficulties with dyslexia.

### Speed Reading Competition

Naturally, since this is a great idea, there’s a bit of competition in the speed reading arena.

There are a small handful of web and app technologies which are built upon the RSVP concept:

• Clayton Morris has also developed an iOS application called ReadQuick, which is based on the same concept as Spritz, but is only available via app and not on web.
• Rich Jones has developed a program called OpenSpritz.  His version is opensource and has an Android port for mobile.
• There’s also another similar bookmarklet called Squirt which also incorporates some nice UI tweaks and some of the technology from Readability as well.
• For those wishing to Spritz .pdf or .txt documents, one can upload them using Readsy which uses Spritz’s open API to allow these types of functionalities.
• There are also a variety of similar free apps in the Google Play store which follow the RSVP technology model.
• Those on the Amazon (or Kindle Fire/Android Platform) will appreciate the Balto App which utilizes RSVP and is not only one of the more fully functional apps in the space, but it also has the ability to unpack Kindle formatted books (i.e. deal with Amazon’s DRM) to allow speed reading Kindle books. While there is a free version, the \$1.99 paid version is more than well worth the price for the additional perks.

On and off for the past couple of years, I’ve also used a web service and app called Readfa.st which is a somewhat useful, but generally painful way to improve one’s speed reading. It also has a handy bookmarklet, but just wasn’t as useful as I had always hoped it might be. It’s interesting, but not as interesting or as useful as Spritz (and other RSVP technology) in my opinion since it feels more fatiguing to read in this manner

### Bookmarklet Junkie Addendum

In addition to the handful of speed reading bookmarklets I’ve mentioned above, I’ve got over 50 bookmarklets in a folder on my web browser toolbar. I easily use about a dozen on a daily basis. Bookmarklets make my internet world much prettier, nicer, and cleaner with a range of simple clever code.  Many are for URL shortening, sharing content to a variety of social networks quickly, but a large number of the ones I use are for reading-related tasks which I feel compelled to include here: web clippers for Evernote and OneNote, Evernote’s Clearly, Readability, Instapaper, Pocket, Mendeley (for reading journal articles), and GoodReads.

### Do you have a favorite speed reading application (or bookmarklet)?

Syndicated copies to:

## How to Sidestep Mathematical Equations in Popular Science Books

In the publishing industry there is a general rule-of-thumb that every mathematical equation included in a book will cut the audience of science books written for a popular audience in half – presumably in a geometric progression. This typically means that including even a handful of equations will give you an effective readership of zero – something no author and certainly no editor or publisher wants.

I suspect that there is a corollary to this that every picture included in the text will help to increase your readership, though possibly not by as proportionally a large amount.

In any case, while reading Melanie Mitchell’s text Complexity: A Guided Tour [Cambridge University Press, 2009] this weekend, I noticed that, in what appears to be a concerted effort to include an equation without technically writing it into the text and to simultaneously increase readership by including a picture, she cleverly used a picture of Boltzmann’s tombstone in Vienna! Most fans of thermodynamics will immediately recognize Boltzmann’s equation for entropy, $S = k log W$, which appears engraved on the tombstone over his bust.

I hope that future mathematicians, scientists, and engineers will keep this in mind and have their tombstones engraved with key formulae to assist future authors in doing the same – hopefully this will help to increase the amount of mathematics that is deemed “acceptable” by the general public.

## John C. Malone on Assets in the Entertainment Industry

Syndicated copies to:

## Academy of Motion Picture Arts & Sciences study on The Digital Dilemma

With a slight nod toward the Academy’s announcements of the Oscar nominees this morning, there’s something more interesting which they’ve recently released which hasn’t gotten nearly as much press, but portends to be much more vital in the long run.

As books enter the digital age and we watch the continued convergence of rich media like video and audio enter into e-book formats with announcements last week like Apple’s foray into digital publishing, the ability to catalog, maintain and store many types of digital media is becoming an increasing problem.  Last week the Academy released part two of their study on strategic issues in archiving and accessing digital motion picture materials in their report entitled The Digital Dilemma 2. Many of you will find it interesting/useful, particularly in light of the Academy’s description

Clicking on the image of the report below provides some additional information as well as the ability (with a simple login) to download a .pdf copy of their entire report.

There is also a recent Variety article which gives a more fully fleshed out overview of many of the issues at hand.

In the meanwhile, if you’re going to make a bet in this year’s Oscar pool, perhaps putting your money on the “Digital Dilemma” might be more useful than on Brad Pitt for Best Actor in “Moneyball”?