60db and audio discovery

60db: Your World. Story by Story. (60dB)
60dB brings you today's best short-form audio stories – news, sports, entertainment, business and technology, all personalized for you.

I just ran across a recommendation for an audio discovery app via Mathew Ingram at the end of This Week in Google #389.

60db seems like the start of what could be an interesting podcast/audio discovery app/engine. It has the appearance of wanting to be like Nuzzel for the audio space based on their announcement, but isn’t quite there yet based on my quick look through their site. On first blush it doesn’t seem much better than Huffduffer and doesn’t have a follower model of any sort, but perhaps that could change. Folks watching the podcasting and audio discovery space should keep an eye on it though.

Sadly, at least for now, the app appears to focus on short form audio (3-8 minutes in length) from major media content producers who are already syndicating audio in podcast format. I haven’t used the iOS (no Android app yet) app, but the web interface allows one to pick from a list of about 20 broad category options (news, sports, politics, kids, etc.) to “customize” one’s feed.

Hopefully in the future it may build itself out a bit more like Nuzzel by requesting data from one’s Facebook or Twitter feeds to better customize an algorithmic feed for better general audio discovery. Maybe it will allow a follower model based on social graph for improved discovery. One might also like to see custom settings for podcast story length, so one could choose between short hit audio, which they currently have in abundance, and longer form stories for lengthier commute times.

For the moment however, they seem to have recreated a slightly better and more portable version of news radio for the internet/mobile crowd. Perhaps future iterations will reveal more?

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