YouTube doesn’t give an exact recipe for virality. But in the race to one billion hours, a formula emerged: Outrage equals attention. ❧
Talk radio has had this formula for years and they’ve almost had to use it to drive any listenership as people left radio for television and other media.
I can still remember the different “loudness” level of talk between Bill O’Reilly’s primetime show on Fox News and the louder level on his radio show.