The furore over Fake News is really about the seizures caused by overactivity in these synapses - confabulation and hallucination in the global brain of mutual media. With popularity always following a power law, runaway memetic outbreaks can become endemic, especially when the platform is doing what it can to accelerate them without any sense of their context or meaning.
One might think that Facebook (and others) could easily analyze the things within their network that are getting above average reach and filter out or tamp down the network effects of the most damaging things which in the long run I suspect are going to damage their network overall.
Our synapses have the ability to minimize feedback loops and incoming signals which have deleterious effects–certainly our social networks could (and should) have these features as well.
On the anniversary of the death of FriendFeed, I update Louis Gray's flawed social media diagram.
I was reminded this morning that two years ago yesterday FriendFeed, one of my favorite social media sites, was finally shut down after years of flagging support (outright neglect?) after it was purchased by Facebook.
This reminded me of something which I can only call one of the most hurtful diagrams I saw in the early days Web 2.0 and the so-called social web. It was from an article from May 16, 2009, entitled Know and Master Your Social Media Flow by Louis Gray, a well-known blogger who later joined Google almost two years later to promote Google+.
Here’s a rough facsimile of the diagram as it appeared on his blog (and on several syndicated copies around the web):
His post and this particular diagram were what many were experimenting with at the time, and certainly inspired others to do the same. I know it influenced me a bit, though I always felt it wasn’t quite doing the right thing.
Sadly these diagrams all managed to completely miss the mark. Perhaps it was because everyone was so focused on the shiny new idea of “social” or that toys like Twitter, Facebook, FriendFeed, and thousands of others which have now died and gone away were so engaging.
The sad part in searching for new ways to interact was that the most important piece of the puzzle is right there in his original diagram. No, it’s not the sorely missed FriendFeed service represented by the logo in the middle, which has the largest number of arrows pointing into or out of it. It’s not Facebook or Twitter, the companies which now have multi-billion dollar valuations. It’s not even the bright orange icon representing RSS, which many say has been killed–in part because Facebook and Twitter don’t support it anymore. The answer: It’s the two letters LG which represent Louis Gray’s own personal website/blog.
Sadly bloggers, and thousands upon thousands of developers, lost their focus in the years between 2007 and 2009 and the world is much worse off as a result. Instead of focusing on some of the great groundwork that already existed at the time in the blogging space, developers built separate stand-alone massive walled gardens, which while seemingly democratizing the world, also locked their users into silos of content and turned those users into the actual product to monetize them. (Perhaps this is the real version of Soylent Green?) Most people on the internet are now sharecropping for one or more multi-billion dollar companies without thinking about it. Our constant social media addiction now has us catering to the least common denominator, unwittingly promoting “fake news”, making us slower and less thoughtful, and it’s also managing to slowly murder thoughtful and well-researched journalism. Like sugar, fat, and salt, we’re genetically programmed to be addicted, and just like the effect they have on us, we’re slowly dying as a result.
The new diagram for 2017
Fortunately, unlike for salt, fat, and sugar, we don’t need to rely on simple restraint, the diet of the week, or snakeoil to fix the problem. We can do what Louis Gray should have done long ago: put ourselves, our identities, and our web presences at the center of the diagram and, if necessary, draw any and ALL of the arrows pointing out of our own sites. Facebook, Twitter, Instagram, LinkedIn, FourSquare/Swarm, etc. can all still be there on our diagrams, but the arrows pointing to them should all originate from our own site. Any arrows starting with those same social networks should ALL point (only) back to our sites.
This is how I always wanted my online diagram to look:
How can I do this?
In the past few years, slowly, but surely, I’ve managed to use my own website to create my diagram just like this. Now you can too.
A handful of bright engineers have created some open standards that more easily allow for any website to talk to or reply to any other website. Back in January a new W3C recommendation was made for a specification called Webmention. By supporting outgoing webmentions, one’s website can put a link to another site’s page or post in it and that URL serves the same function as an @mention on services like Twitter, Facebook, Medium, Google+, Instagram, etc. The difference here is that these mentions aren’t stuck inside a walled garden anymore, they can reach outside and notify anyone anywhere on the web that they’ve been mentioned. Further, it’s easy for these mentions to be received by a site and be posted as comments on that mentioned page. Because the spec is open and not controlled by a third party corporation, anyone anywhere can use it.
What does this mean? It means I can post to my own site and if you want to write a comment, bookmark it, like it, or almost anything else, you post that to your own website and mine has the option of receiving it and displaying it. Why write your well thought out reply on my blog in hopes that it always lives there when you can own your own copy that, though I can delete from my site, doesn’t make it go away from yours. This gives me control and agency over my own platform and it gives you ownership and agency over yours.
More and more platforms are beginning to support this open protocol, so chances are it may already be available to you. If you’re using an open source platform like WordPress.org, you can download a plugin and click “activate”. If you want to take few additional steps to customize it there’s some additional documentation and help. Other CMSes like Known have it built in right out of the box. Check here to see if your CMS or platform is supported. Don’t see your platform listed? Reach out to the developers or company and ask them to support it.
If you’re a developer and have the ability, you can easily build it right into your own CMS or platform of choice (with many pre-existing examples to model off if you need them) and there are lots of tools and test suites built which will let you test your set up.
Let’s go back to Louis Gray’s blog and check on something. (Note that my intention isn’t to pick on or shame Mr. Gray at all as he’s done some excellent work over the years and I admire it a lot, he just serves as a good public example, particularly as he was recruited into Google to promote and launch G+.)
If you look at his number of posts over time (in the right sidebar of his homepage), you’ll see he was averaging about 500+ posts a year until about the time of his diagram. That number then drops off precipitously to 7 and 5 in 2015 and 2016 respectively!! While life has its vagaries and he’s changed jobs and got kids, I seriously doubt the massive fall off in posts to his blog was because he quit interacting online. I’ll bet he just moved all of that content and all of his value into other services which he doesn’t really own and doesn’t have direct control over.
One might think that after the demise of FriendFeed (the cog at the center of his online presence) not to mention all the other services that have also disappeared, he would have learned his lesson. Even browsing back into his Twitter archive becomes a useless exercise because the vast majority of the links on his tweets are dead and no longer resolve because the services that made them died ignominious deaths. If he had done it all on his own website, I almost guarantee they’d still resolve today and all of that time he spent making them would be making the world a richer and brighter place today. I spent more than twenty minutes or so doing a variety of complicated searches to even dig up the original post (whose original URL had moved in the erstwhile) much less the original diagram which isn’t even linked to the new URL’s post.
Mark Zuckerberg’s manifesto outlines his vision for a centralised global colony ruled by the Silicon Valley oligarchy. I say we must do the exact opposite and create a world with individual sovereignty and a healthy commons.
The verbiage here is a bit inflammatory and very radical sounding, but the overarching thesis is fairly sound. The people who are slowly, but surely building the IndieWeb give me a lot of hope that the unintended (by the people anyway) consequences that are unfolding can be relatively quickly remedied.
We are sharded beings; the sum total of our various aspects as contained within our biological beings as well as the myriad of technologies that we use to extend our biological abilities.
To some extent, this thesis could extend Cesar Hidalgo’s concept of the personbyte as in putting part of one’s self out onto the internet, one can, in some sense, contain more information than previously required.
Richard Dawkin’s concept of meme extends the idea a bit further in that an individual’s thoughts can infect others and spread with a variable contagion rate dependent on various variables.
I would suspect that though this does extend the idea of personbyte, there is still some limit to how large the size of a particular person’s sphere could expand.
While technological implants are certainly feasible, possible, and demonstrable, the main way in which we extend ourselves with technology today is not through implants but explants.
in a tiny number of hands.
or in a number of tiny hands, as the case can sometimes be.
The reason we find ourselves in this mess with ubiquitous surveillance, filter bubbles, and fake news (propaganda) is precisely due to the utter and complete destruction of the public sphere by an oligopoly of private infrastructure that poses as public space.
This is a whole new tragedy of the commons: people don’t know where the commons actually are anymore.
Facebook is apparently asking users to rate the quality of news stories on its service, after facing criticism for allowing fake or misleading news. At least three people on Twitter have posted surveys that ask whether a headline “uses misleading language” or “withholds key details of the story.” The earliest one we’ve seen was posted on December 2nd, and asked about a story from UK comedy site Chortle. Two others reference stories by Rolling Stone and The Philadelphia Inquirer.
Apparently, according to Facebook, today is my 10th Anniversary using their service. Mostly I remember that it was pretty lonely for that first year as very few people I knew even had an idea what it was. Fortunately more than 1,300 people I know have joined since and made it a much more enriching experience.
Yesterday I got a thank you from Foursquare for 7 years, and it’s easily been over 8 years on Twitter. Sadly, I miss a lot of the services that started around that time that are no longer with us. Toward that end, I’ll post some thoughts tomorrow about a more pivotal anniversary about which I’m much more excited, and which portends better things for the internet…