📺 Using IFTTT for WordPress Social Media Automation | Advanced WordPress Meetup, San Diego, CA (YouTube)

Using IFTTT for WordPress Social Media Automation by Jim Walker from Advanced WordPress Meetup, San Diego, California
This presentation was given by Jim Walker, The Hack Repair Guy, on "Using IFTTT for WordPress Social Media Automation", at the Advanced WordPress Meetup, San Diego, California, July 2017.

This is a short video about using IFTTT.com to do a PESOS type of workflow for WordPress. While interesting, it reminds me of Louis Gray’s old diagram and my response which puts one’s own website at the center and uses POSSE. In short, there’s now a far better way of doing this type of thing with WordPress.

Below are the slides from the presentation, which includes this gruesome looking diagram:

Who wants to implement this type of convoluted workflow?
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Transitioning from Pocket to PressForward

I’ve recently been attempting to own all of my online bookmarks and online articles I’d like to read to replace services like Pocket and Instapaper. While I feel like I’m almost there using PressForward, there are still one or two rough edges.

One of them is creating a simple mobile workflow to take headlines from Twitter and get them into my reading queue. Previously I had used an IFTTT.com recipe to take things I “liked” in my Twitter stream to strip off URLs and put them into Pocket for reading later. In fact, very few of my thousands of likes in Twitter are traditional “likes” because I’m really using that functionality to indicate “I’d like to read the article linked to in this Tweet at a later date”. Somewhere in the past couple of months I’ve mused to at least one person on the PressForward team that it would be nice to have a simple indicator to send articles from Twitter to PressForward like this, but even if I were building it all by hand, this would be a bit further down the list of priorities. What to do in the erstwhile?

RSS has long been going out of fashion, particularly among the major social silos who want to keep you in their clutches, but it dawned on me to check to see if Pocket or Instapaper provide RSS feeds. Sure and gloriously enough, they do! In fact, Pocket has an unread feed, an archive feed, an all items feed (that includes both of the other two), and as a lovely additional touch, they’ve even got the ability to make feeds private. Instapaper has RSS feeds too, though they were a bit more hidden and took a right click/view source along with a manual completion of their base URL. The nice part is that one can take these RSS feeds and plug them straight into one’s PressForward RSS feed et voilà there they are on my own site! (From the viewpoint of PressForward, this is also very close to being able to nominate items directly from Twitter.) While this is more of a PESOS feed, the result is a no-brainer and provides a near real-time experience that’s more than adequate for my needs (at least until yet another silo goes down).

And as added bonuses, if I feel like using Pocket or Instapaper from time to time, I can do so without loss of data along the stream and the small handful of people with whom I interact on Pocket won’t notice the fact that I’ve disappeared.

For the millionth time, G-d bless RSS, a wonderful tool I use every single day.

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Chris Aldrich is reading “Maybe the Internet Isn’t a Fantastic Tool for Democracy After All”

Maybe the Internet Isn’t a Fantastic Tool for Democracy After All by Max Read (Select All)
Fake news is the easiest of the problems to fix.

…a new set of ways to report and share news could arise: a social network where the sources of articles were highlighted rather than the users sharing them. A platform that makes it easier to read a full story than to share one unread. A news feed that provides alternative sources and analysis beneath every shared article.

This sounds like the kind of platforms I’d like to have. Reminiscent of some of the discussion at the beginning of This Week in Google: episode 379 Ixnay on the Eet-tway.

I suspect that some of the recent coverage of “fake news” and how it’s being shared on social media has prompted me to begin using Reading.am, a bookmarking-esqe service that commands that users to:

Share what you’re reading. Not what you like. Not what you find interesting. Just what you’re reading.

Naturally, in IndieWeb fashion, I’m also posting these read articles to my site. While bookmarks are things that I would implicitly like to read in the near future (rather than “Christmas ornaments” I want to impress people with on my “social media Christmas tree”), there’s a big difference between them and things that I’ve actually read through and thought about.

I always feel like many of my family, friends, and the general public click “like” or “share” on articles in social media without actually having read them from top to bottom. Research would generally suggest that I’m not wrong. [1] [2] Some argue that the research needs to be more subtle too. [3] I generally refuse to participate in this type of behavior if I can avoid it.

Some portion of what I physically read isn’t shared, but at least those things marked as “read” here on my site are things that I’ve actually gone through the trouble to read from start to finish. When I can, I try to post a few highlights I found interesting along with any notes/marginalia (lately I’m loving the service Hypothes.is for doing this) on the piece to give some indication of its interest. I’ll also often try to post some of my thoughts on it, as I’m doing here.

Gauging Intent of Social Signals

I feel compelled to mention here that on some platforms like Twitter, that I don’t generally use the “like” functionality there to indicate that I’ve actually liked a tweet itself or any content that’s linked to in it. In fact, I’ve often not read anything related to the tweet but the simple headline presented in the tweet itself.

The majority of the time I’m liking/favoriting something on Twitter, it’s because I’m using an IFTTT.com applet which takes the tweets I “like” and saves them to my Pocket account where I come back to them later to read. It’s not the case that I actually read everything in my pocket queue, but those that I do read will generally appear on my site.

There are however, some extreme cases in which pieces of content are a bit beyond the pale for indicating a like on, and in those cases I won’t do so, but will manually add them to my reading queue. For some this may create some grey area about my intent when viewing things like my Twitter likes. Generally I’d recommend people view that feed as a generic linkblog of sorts. On Twitter, I far more preferred the nebulous star indicator over the current heart for indicating how I used and continue to use that bit of functionality.

I’ll also mention that I sometimes use the like/favorite functionality on some platforms to indicate to respondents that I’ve seen their post/reply. This type of usage could also be viewed as a digital “Thank You”, “hello”, or even “read receipt” of sorts since I know that the “like” intent is pushed into their notifications feed. I suspect that most recipients receive these intents as I intend them though the Twitter platform isn’t designed for this specifically.

I wish that there was a better way for platforms and their readers to better know exactly what the intent of the users’ was rather than trying to intuit them. It would be great if Twitter had the ability to allow users multiple options under each tweet to better indicate whether their intent was to bookmark, like, or favorite it, or to indicate that they actually read/watched the content on the other end of the link in the tweet.

In true IndieWeb fashion, because I can put these posts on my own site, I can directly control not only what I post, but I can be far more clear about why I’m posting it and give a better idea about what it means to me. I can also provide footnotes to allow readers to better see my underlying sources and judge for themselves their authenticity and actual gravitas. As a result, hopefully you’ll find no fake news here.

Of course some of the ensuing question is: “How does one scale this type of behaviour up?”


M. Gabielkov, A. Ramachandran, A. Chaintreau, and A. Legout, “Social Clicks: What and Who Gets Read on Twitter?,” SIGMETRICS Perform. Eval. Rev., vol. 44, no. 1, pp. 179–192, Jun. 2016 [Online]. Available: http://doi.acm.org/10.1145/2964791.2901462
C. Dewey, “6 in 10 of you will share this link without reading it, a new, depressing study says,” Washington Post, 16-Jun-2016. [Online]. Available: https://www.washingtonpost.com/news/the-intersect/wp/2016/06/16/six-in-10-of-you-will-share-this-link-without-reading-it-according-to-a-new-and-depressing-study/. [Accessed: 06-Dec-2016]
T. Cigelske  , “Why It’s OK to Share This Story Without Reading It ,” MediaShift, 24-Jun-2016. [Online]. Available: http://mediashift.org/2016/06/why-its-ok-to-share-this-story-without-reading-it/. [Accessed: 06-Dec-2016]
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A New Reading Post-type for Bookmarking and Reading Workflow

Thoughts on post types/kinds relating to reading within the Indieweb construct

This morning while breezing through my Woodwind feed reader, I ran across a post by Rick Mendes with the hashtags #readlater and #readinglist which put me down a temporary rabbit hole of thought about reading-related post types on the internet.

I’m obviously a huge fan of reading and have accounts on GoodReads, Amazon, Pocket, Instapaper, Readability, and literally dozens of other services that support or assist the reading endeavor. (My affliction got so bad I started my own publishing company last year.)

READ LATER is an indication on (or relating to) a website that one wants to save the URL to come back and read the content at a future time.

I started a page on the IndieWeb wiki to define read later where I began writing some philosophical thoughts. I decided it would be better to post them on my own site instead and simply link back to them. As a member of the Indieweb my general goal over time is to preferentially quit using these web silos (many of which are listed on the referenced page) and, instead, post my reading related work and progress here on my own site. Naturally, the question becomes, how does one do this in a simple and usable manner with pretty and reasonable UX/UI for both myself and others?

Current Use

Currently I primarily use a Pocket bookmarklet to save things (mostly newspaper articles, magazine pieces, blog posts) for reading later and/or the like/favorite functionality in Twitter in combination with an IFTTT recipe to save the URL in the tweet to my Pocket account. I then regularly visit Pocket to speed read though articles. While Pocket allows downloading of (some) of one’s data in this regard, I’m exploring options to bring in the ownership of this workflow into my own site.

For more academic leaning content (read journal articles), I tend to rely on an alternate Mendeley-based workflow which also starts with an easy-to-use bookmarklet.

I’ve also experimented with bookmarking a journal article and using hypothes.is to import my highlights from that article, though that workflow has a way to go to meet my personal needs in a robust way while still allowing me to own all of my own data. The benefit is that fixing it can help more than just myself while still fitting into a larger personal workflow.


A Broader Reading (Parent) Post-type

Philosophically a read later post-type could be considered similar to a (possibly) unshared or private bookmark with potential possible additional meta-data like: progress, date read, notes, and annotations to be added after the fact, which then technically makes it a read post type.

A potential workflow viewed over time might be: read later >> bookmark >> notes/annotations/marginalia >> read >> review. This kind of continuum of workflow might be able to support a slightly more complex overall UI for a more simplified reading post-type in which these others are all sub-types. One could then make a single UI for a reading post type with fields and details for all of the sub-cases. Being updatable, the single post could carry all the details of one’s progress.

Indieweb encourages simplicity (DRY) and having the fewest post-types possible, which I generally agree with, but perhaps there’s a better way of thinking of these several types. Concatenating them into one reading type with various data fields (and the ability of them to be public/private) could allow all of the subcategories to be included or not on one larger and more comprehensive post-type.

  1. Not including one subsection (or making it private), would simply prevent it from showing, thus one could have a traditional bookmark post by leaving off the read later, read, and review sub-types and/or data.
  2. As another example, I could include the data for read later, bookmark, and read, but leave off data about what I highlighted and/or sub-sections of notes I prefer to remain private.

A Primary Post with Webmention Updates

Alternately, one could create a primary post (potentially a bookmark) for the thing one is reading, and then use further additional posts with webmentions on each (to the original) thereby adding details to the original post about the ongoing progress. In some sense, this isn’t too far from the functionality provided by GoodReads with individual updates on progress with brief notes and their page that lists the overall view of progress. Each individual post could be made public/private to allow different viewerships, though private webmentions may be a hairier issue. I know some are also experimenting with pushing updates to posts via micropub and other methods, which could be appealing as well.

This may be cumbersome over time, but could potentially be made to look something like the GoodReads UI below, which seems very intuitive. (Note that it’s missing any review text as I’m currently writing it, and it’s not public yet.)

Overview of reading progress
Overview of reading progress

Other Thoughts

Ideally, better distinguishing between something that has been bookmarked and read/unread with dates for both the bookmarking and reading, as well as potentially adding notes and highlights relating to the article is desired. Something potentially akin to Devon Zuegel‘s “Notes” tab (built on a custom script for Evernote and Tumblr) seems somewhat promising in a cross between a simple reading list (or linkblog) and a commonplace book for academic work, but doesn’t necessarily leave room for longer book reviews.

I’ll also need to consider the publishing workflow, in some sense as it relates to the reverse chronological posting of updates on typical blogs. Perhaps a hybrid approach of the two methods mentioned would work best?

Potentially having an interface that bolts together the interface of GoodReads (picture above) and Amazon’s notes/highlights together would be excellent. I recently noticed (and updated an old post) that they’re already beta testing such a beast.

Kindle Notes and Highlights are now shoing up as a beta feature in GoodReads
Kindle Notes and Highlights are now shoing up as a beta feature in GoodReads


I’ll keep thinking about the architecture for what I’d ultimately like to have, but I’m always open to hearing what other (heavy) readers have to say about the subject and the usability of such a UI.

Please feel free to comment below, or write something on your own site (which includes the URL of this post) and submit your URL in the field provided below to create a webmention in which your post will appear as a comment.

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