Own Your Followers: Redirecting Feeds on the Web

Every four months or so I go through and tidy up many of my feeds. Invariably a dozen or so feeds die out, but I’m noticing a recurring quirk. Most of them are within my IndieWeb folder!

A lot of the changes seem to be related to people who are shifting from one shiny toy or project to another. They all seem to say something like:

Hey Mom! Look at my fancy new static site that builds in 0.001 seconds!
Can you believe what Drupal supports in the IndieWeb now? See ya! 
I’ve moved back to good ol’ WordPress. Ahhh…
Micro.blog is awesome and requires such little maintenance. I migrated… while on vacation… in the wilderness… from my cell phone!!!
Wheee!

They’re often redirecting all their old URLs to the new site, but the one URL they commonly neglect is to create a redirect for their primary RSS, Atom, JSON or other feeds to their new feed structure. This means that the feed goes dead, and I (and others) have to notice it, then revive it. For some who simply have h-feed structures on their home page things may continue apace, particularly for the Microsub readers out there, though I haven’t been using those for as long to see as many issues.

Why are you doing all that work and making your followers do the extra manual work to go back and resubscribe?! Over the past four or five years there have been fifty or more people I’ve seen do this dance (some multiple times and even a few every 4 months or so). I totally get why they do it (because why not?!) But there should be a better way of keeping track of our major URLs and redirecting them properly.

From a continuity or even business perspective, this could be an even bigger thing as sites will likely spend a lot of time building an audience and could potentially throw it all away with the flip of a switch. I’ll be the first to admit that most of these people may not have a lot of people following them via RSS or similar means, but still?! It seems like at least once a week there’s some big newspaper, magazine, or corporate site I want to follow and I have to complain about finding their feeds. Why would you want to start all over again? 

If a social media framing is easier for some, it’s the equivalent of changing your Twitter handle for your account with a hundred thousand followers to something new with no followers instead of creating a dummy account and swapping the usernames so you can have the new name, but keep all your followers.

There are also a few serial bloggers/writers who will start up a project for 3-6 months and build a following only to shut things down though they’ll keep the domain name. Why not redirect that primary domain to one of their other or newer projects and redirect those feeds as well? You’ve spent the time building an audience, why wouldn’t you want to keep it? Am I missing something fundamental here?

We often say, own your online identity, own your domain, and own your data. Perhaps we need to remember to also “own” our friends, family, followers, our community, or more broadly our audience?

Until then, I’m still flailing away out here. Manually changing your feeds in my reader…

👓 JSON Feed for WordPress updated | Manton Reece

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👓 It’s Time For an RSS Revival | Wired

Read It's Time For an RSS Revival (WIRED)
After years of letting algorithms make up our minds for us, the time is right to go back to basics.
This article, which I’ve seen shared almost too widely on the internet since it came out, could almost have been written any time in the past decade really. They did do a somewhat better job of getting quotes from some of the big feed readers’ leaders to help to differentiate their philosophical differences, but there wasn’t much else here. Admittedly they did have a short snippet about Dave Winer’s new feedbase product, which I suspect, in combination with the recent spate of articles about Facebook’s Cambridge Analytica scandal, motivated the article. (By the way, I love OPML as much as anyone could, but feedbase doesn’t even accept the OPML feeds out of my  core WordPress install though most feed readers do, which makes me wonder how successful feedbase might be in the long run without better legacy spec support.)

So what was missing from Wired’s coverage? More details on what has changed in the space in the past several years. There’s been a big movement afoot in the IndieWeb community which has been espousing a simpler and more DRY (don’t repeat yourself) version of feeds using simple semantic microformats markup like h-feed. There’s also been the emergence of JSON feed in the past year which many of the major feed readers already support.

On the front of people leaving Facebook (and their black box algorithmic monster that determines what you read rather than you making an implicit choice), they might have mentioned people who are looking for readers through which they can also use their own domains and websites where they own and maintain their own data for interaction. I’ve written about this in more depth last year: Feed reader revolution.

One of the more bleeding edge developments which I think is going to drastically change the landscape in the coming years for developers, feed readers, and the internet consumption space is the evolving Microsub spec which is being spearheaded by a group of projects known as the Aperture microsub server and the Together and Indigenous clients which already use it. Microsub is going to abstract away many of the technical hurdles that make it far more difficult to build a full-fledged feed reader. I have a feeling it’s going to level a lot of the playing field to allow a Cambrian explosion of readers and social related software to better leverage more easily reading content on the web without relying on third party black box services which people have been learning they cannot fully trust anymore. Aaron Parecki has done an excellent job of laying out some parts of it in Building an IndieWeb Reader as well as in recent episodes of his Percolator microcast. This lower hurdle is going to result in fewer people needing to rely solely on the biggest feed readers like Facebook, Twitter, and Instagram for both consuming content and posting their own content. The easier it becomes for people to use other readers to consume content from almost anywhere on the web, the less a monopoly the social networks will have on our lives.

I truly hope Wired circles around and gives some of these ideas additional follow up coverage in the coming months. They owe it to their readership to expand their coverage from what we all knew five years ago. If they want to go a step or two further, they might compare the web we had 15 years ago to some of the new and emerging open web technologies that are starting to take hold today.

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