Syndicated copies to:
Outside Your Bubble
This past Wednesday, BuzzFeed rolled out a new feature on their website called “Outside your Bubble”. I think the concept is so well-described and so laudable from a journalistic perspective, that I’ll excerpt their editor-in-chief’s entire description of the feature below. In short, they’ll be featuring some of the commentary on their pieces by pulling it in from social media silos.
What is interesting is that this isn’t a new concept and even more intriguing, there’s some great off-the-shelf technology that helps people move towards doing this type of functionality already.
The IndieWeb and backfeed
For the past several years, there’s been a growing movement on the the internet known as the IndieWeb, a “people-focused alternative to the ‘corporate web’.” Their primary goal is for people to better control their online identities by owning their own domain and the content they put on it while also allowing them to be better connected.
As part of the movement, users can more easily post their content on their own site and syndicate it elsewhere (a process known by the acronym POSSE). Many of these social media sites allow for increased distribution, but they also have the side effect of cordoning off or siloing the conversation. As a result many IndieWeb proponents backfeed the comments, likes, and other interactions on their syndicated content back to their original post.
This concept of backfeed is exactly what BuzzFeed is proposing, but with a more editorial slant meant to provide additional thought and analysis on their original piece. In some sense, from a journalistic perspective, it also seems like an evolutionary step towards making traditional comments have more value to the casual reader. Instead of a simple chronological list of comments which may or may not have any value, they’re also using the feature to surface the more valuable comments which appear on their pieces. In a crowded journalistic marketplace, which is often misguided by market metrics like numbers of clicks, I have a feeling that more discerning readers will want this type of surfaced value if it’s done well. And discerning readers can bring their own value to a content publisher.
I find it interesting that not only is BuzzFeed using the concept of backfeed like this, but in Ben Smith’s piece, he eschews the typical verbiage ascribed to social media sites, namely the common phrase “walled garden,” in lieu of the word silo, which is also the word adopted by the IndieWeb movement to describe a “centralized web site typically owned by a for-profit corporation that stakes some claim to content contributed to it and restricts access in some way (has walls).”
To some extent, it almost appears that the BuzzFeed piece parrots back portions of the Why IndieWeb? page on the IndieWeb wiki.
Helping You See Outside Your Bubble | BuzzFeed
A new feature on some of our most widely shared articles.
BuzzFeed News is launching an experiment this week called “Outside Your Bubble,” an attempt to give our audience a glimpse at what’s happening outside their own social media spaces.
The Outside Your Bubble feature will appear as a module at the bottom of some widely shared news articles and will pull in what people are saying about the piece on Twitter, Facebook, Reddit, the web, and other platforms. It’s a response to the reality that often the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting.
Our goal is to give readers a sense of these conversations around an article, and to add a kind of transparency that has been lost in the rise of social-media-driven filter bubbles. We view it in part as a way to amplify the work of BuzzFeed News reporters, and to add for readers a sense of the context in which news lives now.
And if you think there’s a relevant viewpoint we’re missing, you can contact the curator at firstname.lastname@example.org.
Editorial Perspective and Diminishing Returns
The big caveat on this type of journalistic functionality is that it may become a game of diminishing returns. When a new story comes out, most of the current ecosystem is geared too heavily towards freshness: which story is newest? It would be far richer if there were better canonical ways of indicating which articles were the most thorough, accurate, timely and interesting instead of just focusing on which was simply the most recent. Google News, as an example, might feature a breaking story for several hours, but thereafter every Tom, Dick, and Harry outlet on the planet will have their version of the story–often just a poorer quality rehash of the original without any new content–which somehow becomes the top of the heap because it’s the newest in the batch. Aram Zucker-Scharff mentioned this type of issue a few days ago in a tweetstorm which I touched upon last week.
Worse, for the feature to work well, it relies on the continuing compilation of responses, and the editorial effort required seems somewhat wasted in doing this as, over time, the audience for the article slowly diminishes. Thus for the largest portion of the audience there will be no commentary, all the while ever-dwindling incoming audiences get to see the richer content. This is just the opposite of the aphorism “the early bird gets the worm.” Even if the outlet compiled responses on a story from social media as they were writing in real time, it becomes a huge effort to stay current and capture eyeballs at scale. Hopefully the two effects will balance each other out creating an overall increase of value for both the publisher and the audience to have a more profound effect on the overall journalism ecosystem.
Personally and from a user experience perspective, I’d like to have the ability to subscribe to an article I read and enjoyed so that I can come back to it at a prescribed later date to see what the further thoughts on it were. As things stand, it’s painfully difficult and time consuming as a reader to attempt to engage on interesting pieces at a deeper level. Publications that can do this type of coverage and/or provide further analysis on ongoing topics will also have a potential edge over me-too publications that are simply rehashing the same exact stories on a regular basis. Outlets could also leverage this type user interface and other readers’ similar desire to increase their relationship with their readers by providing this value that others won’t or can’t.
Want more on “The IndieWeb and Journalism”?
See: Some thoughts about how journalists could improve their online presences with IndieWeb principles along with a mini-case study of a site that is employing some of these ideas.
In some sense, some of this journalistic workflow reminds me how much I miss Slate.com’s Today’s Papers feature in which someone read through the early edition copies of 4-5 major newspapers and did a quick synopsis of the day’s headlines and then analyzed the coverage of each to show how the stories differed, who got the real scoop, and at times declare a “winner” in coverage so that readers could then focus on reading that particular piece from the particular outlet.
Backfeed in action
What do you think about this idea? Will it change journalism and how readers consume it?
As always, you can feel free to comment on this story directly below, but you can also go to most of the syndicated versions of this post indicated below, and reply to or comment on them there. Your responses via Twitter, Facebook, and Google+ will be backfed via Brid.gy to this post and appear as comments below, so the entire audience will be able to see the otherwise dis-aggregated conversation compiled into one place.
If you prefer to own the content of your own comment or are worried your voice could be “moderated out of existence” (an experience I’ve felt the sting of in the past), feel free to post your response on your own website or blog, include a permalink to this article in your response, put the URL of your commentary into the box labeled “URL/Permalink of your Article”, and then click the “Ping Me” button. My site will then grab your response and add it to the comment stream with all the others.
I’ve been officially participating in the IndieWeb movement for almost two years–though from a philosophical standpoint it’s much closer to twenty. While I can see lots of value in the IndieWeb for even the average person on the internet, I’ve always felt that there’s also a tremendous amount of specific value for journalists and web-based publishers.
I suspect that a lot of the value of the IndieWeb philosophy is that it encompasses how many people inherently wish the internet worked. As a result I’ve seen a growing number of people discovering the concept de novo either on their own or by borrowing bits and pieces from their friends and colleagues who are practicing parts of it as well. This harkens back to the early days of the web when bloggers incrementally improved their websites based on what they saw others doing and sharing ideas more directly and immediately with their audiences.
An(other) unwitting example in the wild
Recently I came across the personal website of journalist Marina Gerner which is one of the few, but growing number, I’ve come across that is unknowingly practicing some of the primary tenets of the IndieWeb movement that I suspect more journalists will eventually come to embrace to better reach and engage with their audiences.
Another brief example I’ll mention having seen recently that almost explicitly rewrote the IndieWeb philosophy verbatim was on the the website redesign launch of PressThink, the blog of Jay Rosen, a journalism professor at NYU. It’s a great read individually as is the majority of what Mr. Rosen writes.
Though I read many of the publications for which Ms. Gerner is writing and might see most of what she’s writing organically, having all of her work in one primary location is a spectacular convenience! I can quickly and easily subscribe to all her work by email or RSS. For a working journalist, this is a boon, because like musicians in the evolving music business a lot of the value that they bring to the table (and to the venues in which they play) is a result of their individual fan bases.
While her personal website probably doesn’t drive even a tiny fraction of exposure for her work as when it appears in The Economist or the Financial Times, for example, it does allow her fans to easily keep up with what she’s writing and thinking about. Ideally in the future, outlets will make links to writer’s bylines direct to the writer’s own website rather than to archive pages within their own publications (or perhaps both if necessary).
Journalistic Brand & the Sad Case of Leon Wieseltier: The Counter-example
Here I’m reminded of the seemingly sad case of Leon Wieseltier, the long time literary editor of The New Republic, who was ousted by its editor-in-chief and publisher Chris Hughes, a former Facebook executive. Wieseltier’s brand was almost all-too-wrapped up in The New Republic, where he had worked for decades, and when he was pushed out (ostensibly for the puerile desire to get more clicks and eyeballs), his output and influence seemingly disappeared overnight. Suddenly there just wasn’t as much of him to read. While he still has some output, as a fan who enjoyed reading his work, the problematic hurdles of finding his new work were the equivalent of using a cheese grater to file down one’s knee cap. I suspect that if he had his own website or even a semblance of a Twitter presence, he could easily have taken a huge portion of his fans and readership built up over decades along with him almost anywhere.
While there are some major brand names in journalism (examples like James Fallows, Walt Mossberg, or Steven Levy spring to mind), who are either so wrapped up in their outlet’s identities or who can leave major outlets and take massive readerships with them, this isn’t the case for the majority of writers in the game. Slowly building one’s own personal journalistic brand isn’t easy, but having a central repository that also doubles as additional distribution can certainly be beneficial. It can also be an even bigger help when one decides to move from one outlet to another, bridge the gap between outlets, or even strike out entirely on one’s own.
From a work/business perspective, Ms. Gerner’s site naturally acts as a portfolio of her work for perspective editors or outlets who may want to see samples of what she’s written.
Sadly, however, she doesn’t seem to be utilizing the WordPress category or tag functions which she could use to help delineate her work by broad categories or tags to help find specific types of her writing. She appears to have a “featured” category/tag for some of her bigger pieces to appear at the top of her front page, but I can see the benefit of having a “portfolio” or similar tag to give to prospective outlets to encourage them to read her “best of” work. This would also be helpful to new readers and future fans of her work.
Categories/tags could also be beneficial to readers who may want to follow only her book reviews and not her economics related work, or vice-versa. With a bit of massaging, she could easily have an economics-only RSS feed for those who wanted such a thing. I spent a bit of time in December writing about how I customized my own RSS feeds and helping to make them more discoverable.
An IndieWeb mini-case study of Ms. Gerner’s website
Because it might take some a bit of time to delve into and uncover a lot of the spectacular and inherent value in the the massive and growing wiki behind IndieWeb.org, I thought I’d take a minute or two to point out some of the subtle IndieWeb-esque things that Ms. Gerner’s site does well and point out a few places she (or others) could quickly and easily add a lot of additional value.
IndieWeb-forward things that she is doing
She has her own domain name.
If you’re looking for all things Marina Gerner on the web, where better to start than http://www.marinagerner.com?
She owns her own data.
Technically, it looks like her site is hosted on WordPress.com, so they own, backup, and maintain it for her, but there is a very robust export path, so she can easily export it, back it up, or move it if she chooses.
She’s posting her own content on her own site.
I’m not sure if she’s posting on her site first using the concept of Post on your Own Site, Syndicate Elsewhere (POSSE), but even if she’s posting it secondarily (known as PESOS), she’s still managing to capture it on her site and thereby own a full copy of her output. If any of the publications for which she’s published should go out of business or disappear from the internet, she will still own a copy of her work. (See and compare also the commentary at Anywhere but Medium.)
She’s even got a syndication link (or attribution) at the bottom of each article to indicate alternate locations where the content lives on the internet. Since she’s not using Webmentions to back-port the resulting commentary (see below for more), this is highly useful for finding/reading the potential ensuing commentary on her posts or interacting with it in the communities in which it was originally intended.
Missing IndieWeb pieces that could provide additional value
Syndication Links to Social Media
There are no syndication links to where her content may be living on Twitter, Facebook, LinkedIn, or other social media spaces to give an idea of the conversations that are taking place around her work. In addition to the value that these conversations add to her work, they also give an idea of the breadth of the reach of her work, which could be useful not only to her, but to future outlets/employers.
Webmention and back-feed from Brid.gy
She’s clearly not using Webmention (now a W3C Recommendation) or services like Brid.gy which would allow her to have the comments and conversation about her articles from other sites or social media silos come back to live with the original articles on her own site. Given the quality of what she’s writing, I’m sure there are some interesting threads of thought stemming from her work which she’s not capturing back on her own site, but certainly could. As it stands, it’s highly unlikely (and perhaps nearly impossible) that I would go trolling around the thousands or hundreds of thousands of links to try to uncover even a fraction of it myself, but it wouldn’t take much for her to be able to capture all that data and make it easy to consume.
Webmention is a simple protocol that allows one website to indicate to another that it has been mentioned elsewhere on the web–it’s akin to Twitter @mentions, but is something that works internet-wide and not just within Twitter. Brid.gy is a service that bootstraps services like Facebook, Twitter, Instagram, Google+, and Flickr via API to make them support webmention until they choose to implement it directly themselves.
Given the schedules of many journalists, they may not always have time to pay attention to the commentary on past articles, but if she were aggregating them back to her own site, she could occasionally check back in on them and interact as necessary or appropriate. Even better she could do this herself without necessarily needing to spend the additional time and energy to go to multiple other social websites to do so. I suspect that a lot of the value that journalists get out of Twitter could be better had by aggregating some of it within their own websites instead.
As an example, the reader will note that I also have syndication links (by means of icons) at the bottom of this post, but I’ve enabled Webmentions and have most of the replies and commentary from these social silos coming back to this original post to aggregate as much of the conversation back to this original post. In the event that any of these social media sites are acquired or go out of business for any reason, all of this commentary will be archived here on the site. As an experiment, if you’d like, click on the Twitter icon at the bottom of this post and reply to that post on Twitter, your reply will be sent to me via webmention through Brid.gy and I can choose to display it as a comment under this post.
Owning her replies to others
Naturally if she does interact with her pieces via other social channels (Twitter, for example), she could post those replies on her own site and automatically syndicate them to Twitter. This would also allow her to own all of that subsidiary content and conversation as well.
Search and SEO
Once she owns all of her own writing and subsidiary data, her platform of choice (WordPress along with many others) also provides her with some good internal search tools (for both public-facing and private posts), so that her online hub becomes an online commonplace book of sorts for not only searching her past work, but potentially for creating future work. Naturally this search also extends to the broader web as her online presence gives her some reasonable search engine optimization for making it more discoverable to future fans/followers.
And much more…
Naturally the IndieWeb encompasses far more than what I’ve written above, but for journalists, some of these highlighted pieces are likely the most immediately valuable.
I’ll refer those interested in learning more to browse the wiki available at IndieWeb or join the incredibly helpful community of developers who are almost always in the online chatroom which is accessible via multiple methods (online chat, Slack, IRC, etc.) Major portions of the IndieWeb have become easily attainable to the average person, particularly on ubiquitous platforms like WordPress which have simple configurable plugins to add a lot of this simple functionality quickly and easily.
Another IndieWeb Journalism Example
While I was writing this piece, I heard Mathew Ingram, who currently writes for Fortune, say on This Week in Google that he’s been posting his work to his own website for several years and “syndicating” copies to his employers’ sites. This means he’s got a great archive of all of his own work, though I suspect, based on his website, that much of is posted privately, which is also an option, though it doesn’t help me much as a fan.
I’d love to hear thoughts, comments, or questions journalists have about any of the above. Are there other online tools or features journalists would like to see on their own websites for improved workflow?
Please post them below, on your own website along with a permalink back to the original article (see “Ping Me” below), via webmention, or even by responding/replying on/to one of the social media silos listed just below in the syndication links, or natively on the social platform on which you’re currently reading.Syndicated copies to:
I’d meant to document this back in November when it was discussed at IndieWebCamp Los Angeles, but it was a busy weekend.
POSSE is an abbreviation for Publish (on your) Own Site, Syndicate Elsewhere (or Everywhere), a content publishing model that starts with posting content on your own domain first, then syndicating out copies to 3rd party services with permashortlinks back to the original on your site.
When I originally heard about POSSE, I considered the original post on my own site as the Sheriff or “leader” and the ensuing syndicated copies as the (literal and figurative) traditional posse which follows along behind it adding ideas, conversation, and help in accomplishing the original post’s mission.
If that second meaning didn’t exist before, it does now…Syndicated copies to:
As part of my evolving IndieWeb experience of owning all of my own internet-based social data, last year I wanted a “quick and dirty” method for owning and displaying all of my Twitter activity before embarking on a more comprehensive method of owning all of my past tweets in a much more comprehensive way. I expected even a quick method to be far harder than the ten minute operation it turned out to be.
Back in early October, I had also replied to a great post by Jay Rosen when he redesigned his own blog PressThink. I saw a brief response from him on Twitter at the time, but didn’t get a notification from him about his slightly longer reply, which I just saw over the weekend:
So, for his benefit as well as others who are interested in the ability to do something like this quickly and easily, I thought I’d write up a short outline of what I’d originally done so that without spending all the time I did, others can do the same or something similar depending on their needs.
If part of Mr. Rosen’s reply doesn’t give you enough motivation for why one would want to do this, IndieWeb.org has a laundry list of motivations along with a list of dead and defunct sites and social media silos that have taken pedabytes of data with them when they died.
How to (Quickly) Own and Display Your Tweets on Your Own Site
Download all your tweets
- Go to: https://twitter.com/settings/account
- Near the bottom of the page you should see a “Your Twitter archive” section
- See the
Request your archivebutton? Click it.
- After a (hopefully) short wait, a link to your archive should show up in your email associated with the account. Download it.
- Congratulations, you now own all of your tweets to date!
- You can open the
index.htmlfile in the downloaded folder to view all of your tweets locally on your own computer with your browser.
Display your Twitter archive
The best part is now that you’ve got all your tweets downloaded, you can almost immediately serve them from your own server without any real modification.
Simply create an (accessible–use the same permissions as other equivalent files) folder named
In my case I created a subfolder within my WordPress installation, named it “twitter”, and uploaded the files. Once this is done, you should be able to go to the URL
http://example.com/twitter and view them.
As an example and to see what my archive looks like, visit http://boffosocko.com/twitter.
Alternately one could set up a subdomain (eg. http://twitter.example.com) and serve them from there as well. You can change the URL by changing the name of the folder. As an alternate example, Kevin Marks uses the following: http://www.kevinmarks.com/tweets/.
When you’re done, don’t forget to set up a link from your website (perhaps in the main menu?) so that others can benefit from your public archive. Mine is tucked in under the “Blog” heading in my main menu.
Unfortunately, while you’ve now got a great little archive with some reasonable UI and even some very powerful search capabilities, most of the links on the archive direct back to the originals on Twitter and don’t provide direct permalinks within the archive. It’s also a static archive, so you’ve periodically got to re-download and upload to keep your archive current. I currently only update mine on a quarterly basis, at least until I build a more comprehensive set up.
Current Set Up
At the moment, I’m directly owning all of my Twitter activity on my social stream site, which is powered by Known, using the POSSE philosophy (Post on your Own Site, Syndicate Elsewhere). There I compose and publish all of my Tweets and re-Tweets (and even some likes) directly and then I syndicate them to Twitter in real-time. I’ve also built and documented a workflow for more quickly tweeting using my cell phone in combination with either the Twitter mobile app or their mobile site. (Longer posts here on BoffoSocko are also automatically syndicated (originally with JetPack and currently with Social Network Auto-Poster, which provides a lot more customization) to Twitter, so I also own all of that content directly too.)
You’ll notice that on both sites, when content has been syndicated, there’s a section at the bottom of the original posts that indicates to which services the content was syndicated along with permalinks to those posts. I’m using David Shanske’s excellent Syndication Links plugin to do this.
Ultimately, I’d like to polish the workflow a bit and post all of my shorter Twitter-like status updates from BoffoSocko.com, but I still have some work to do to better differentiate content so that my shorter form content doesn’t muddy up or distract from the people who prefer to follow my longer-form content. Based on his comment, I also suspect that this is the same semantic issue/problem that Jay Rosen has. I’d also like to provide separate feeds/subscription options so that people can more easily consume as much or as little content from my site as they’d like.
For those who are interested in more comprehensive solutions for owning and displaying their Tweets, I’ve looked into a few WordPress-based possibilities and like the following two which could also be potentially modified for custom display:
- DsgnWrks Twitter Importer
- Ozh’ Tweet Archiver (Separately available on GitHub with scripts [.csv, JSON] for importing more than 3200 Tweets limit imposed by Twitter API; it also has a custom “Twitter” theme available; for additional support and instructions there are additional blogposts available.  
Both of these not only allow you to own and display your tweets, but they also automatically import new Tweets using the current API. Keep in mind that they use the PESOS philosophy (Post Elsewhere, Syndicate to your Own Site) which is less robust than POSSE, mentioned above.
I’ll note that a tremendous number of WordPress-based plugins within the plugin repository that are Twitter related predate some of the major changes in Twitter’s API in the last year or two and thus no longer work and are no longer supported, so keep this in mind if you attempt to explore other solutions.
Those with more coding ability or wokring on other CMS platforms may appreciate a larger collection of thought and notes on the Twitter wiki page created by the IndieWeb Community. 
Do you own your own Tweets (either before or after-the-fact)? How did you do it? Feel free to tell others about your methods in the comments, or better yet, write them on your own site and send this post a webmention (see details below).
The IndieWeb movement is coding, collecting, and disseminating UI, UX, methods, and opensource code to help all netizens to better control their online identities, communicate, and connect themselves to others at IndieWeb.org. We warmly invite you to join us.
As of October 30, 2016, I’ve slowly but surely begun posting what I’m actively reading online to my blog.
I’ve refined the process a bit in the last couple of weeks, and am becoming relatively happy with the overall output. For those interested, below is the general process/workflow I’m using:
- As I read a website, I use a browser extension (there’s also a bookmarklet available) linked to my Reading.am account to indicate that I’m currently reading a particular article.
- I have an IFTTT.com applet that scrapes the RSS feed of my Reading account for new entries (in near real-time) and this creates a new WordPress draft post on my blog. I did have to change my IFTTT.com settings not to use their custom URL shortener to make things easier and to prevent future potential link-rot.
- Shortly after I’m done reading, I receive a notification of the creation of the draft post to remind me to (optionally) post my comments/thoughts to the draft post. If necessary, I make any additional modifications or add tags to the post.
- I publish the post; and
- Optionally, I send POSSE copies to other silos like Facebook, Twitter, or Google+ to engage with other parts of my network.
Status updates of this type also have a pre-included O-embed with a synopsis of the content if the bookmarked site supports it, otherwise, a blockquoted synopsis stripped from the site’s meta-data is included.
Other near-term improvements may include custom coding something via the available Reading.am hooks to directly integrate with the WordPress Post Kinds plugin to use the URL post pattern
http://www.yoursite.com/wp-admin/post-new.php?kind=read&kindurl=@url to shorten the workflow even further. Post Kinds automatically handles the wrapping of the post data in the appropriate microformats automatically. I also want to add a tidbit so that when I make my post I ping the Internet archive with the URL of the article I read so that it will be archived for future potential reference (hat tip to Jeremy Kieth for giving me the idea at IndieWebCamp LA a few weeks ago.)
I had originally played around with using the Post Kinds bookmarklet method directly, but this got in the way of the immediacy of reading the particular article for me. Using a PESOS method allows me to read and process the article a bit first before writing commentary or other details. I may also integrate a Hypothes.is based workflow into this process in which I use the hypothes.is browser etension to highlight and annotate the article and then use the Hypothes.is Aggregator Plugin to embed those thoughts into the post via shortcodes. The following post serves as a rough example of this, though the CSS for it could stand a bit of work: Chris Aldrich is reading WordPress Without Shame.
I was a bit surprised that Reading.am didn’t already natively support a WordPress pathway though it has a custom set up for Tumblr as well as a half a dozen other silos. Perhaps they’ll support WordPress in the future?
These new read post types can be found at the following URL: http://boffosocko.com/kind/read/?type=status?type=link.Syndicated copies to:
As of 9/13/16 I’m beginning to own all of my reading data into & from @GoodReads 📚 #IndieWebSyndicated copies to:
Should I be adding major media outlets to my Facebook feed as family members? Changes by Facebook, which are highlighted in, may mean this is coming: The Atlantic can be my twin brother, and Foreign Affairs could be my other sister.
“News content posted by publishers will show up less prominently, resulting in less traffic to companies that have come to rely on Facebook audiences.” — Facebook to Change News Feed to Focus on Friends and Family in New York Times
After reading this article, I can only think that Facebook wrongly thinks that my family is so interesting (and believe me, I don’t think I’m any better, most of my posts–much like my face–are ones which only a mother could “like”/”love” and my feed will bear that out! BTW I love you mom.) The majority of posts I see there are rehashes of so-called “news” sites I really don’t care about or invitations to participate in games like Candy Crush Saga.
While I love keeping up with friends and family on Facebook, I’ve had to very heavily modify how I organize my Facebook feed to get what I want out of it because the algorithms don’t always do a very good job. Sadly, I’m probably in the top 0.0001% of people who take advantage of any of these features.
It really kills me that although publishers see quite a lot of traffic from social media silos (and particularly Facebook), they’re still losing some sight of the power of owning your own website and posting there directly. Apparently the past history littered with examples like Zynga and social reader tools hasn’t taught them the lesson to continue to iterate on their own platforms. One day the rug will be completely pulled out from underneath them and real trouble will result. They’ll wish they’d put all their work and effort into improving their own product rather than allowing Facebook, Twitter, et al. to siphon off a lot of their resources. If there’s one lesson that we’ve learned from media over the years, it’s that owning your own means of distribution is a major key to success. Sharecropping one’s content out to social platforms is probably not a good idea while under pressure to change for the future.
Psst… With all this in mind, if you’re a family member or close friend who wants to
- have your own website;
- own your own personal data (which you can automatically syndicate to most of the common social media sites); and
- be in better control of your online identity,
I’ll offer to build you a simple one and host it at cost.
Syndicated copies to: