Yes, this is probably a Taye Diggs situation.
Sadly, due to some quirky bugs last week, I’d turned caching off for the first time in 3 years, so my server has tipped over. If you’re having problems reading it, here’s an archived version.
Note to self: Don’t read the comments.
Hacker News was hacked ? pic.twitter.com/T76eBJlycZ
— Khoa Nguyen (@khoanguyenme) July 12, 2017
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— Tarun Batra (@tarunbatra) July 12, 2017
For quite a while now, I’ve been publishing most of my content to my personal website first and syndicating copies of it to social media silos like Twitter, Instagram, Google+, and Facebook. Within the Indieweb community this process is known as POSSE an acronym for Post on your Own Site, Syndicate Elsewhere.
The Facebook Algorithm
Anecdotally most in social media have long known that doing this type of workflow causes your content to be treated like a second class citizen, particularly on Facebook which greatly prefers that users post to it manually or using one of its own apps rather than via API.  This means that the Facebook algorithm that decides how big an audience a piece of content receives, dings posts which aren’t posted manually within their system. Simply put, if you don’t post it manually within Facebook, not as many people are going to see it.
Generally I don’t care too much about this posting “tax” and happily use a plugin called Social Media Network Auto Poster (aka SNAP) to syndicate my content from my WordPress site to up to half a dozen social silos.
What I have been noticing over the past six or more months is an even more insidious tax being paid for posting to Facebook. I call it “The Facebook Algorithm Mom Problem”.
Here’s what’s happening
I write my content on my own personal site. I automatically syndicate it to Facebook. My mom, who seems to be on Facebook 24/7, immediately clicks “like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content–even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. (My mom has about 180 friends on Facebook; 45 of them overlap with mine and the vast majority of those are close family members).
The algorithm narrows the presentation of the content down to very close family. Then my mom’s sister sees it and clicks “like” moments later. Now Facebook’s algorithm has created a self-fulfilling prophesy and further narrows the audience of my post. As a result, my post gets no further exposure on Facebook other than perhaps five people–the circle of family that overlaps in all three of our social graphs. Naturally, none of these people love me enough to click “like” on random technical things I think are cool. I certainly couldn’t blame them for not liking these arcane topics, but shame on Facebook for torturing them for the exposure when I was originally targeting maybe 10 other colleagues to begin with.
This would all be okay if the actual content was what Facebook was predicting it was, but 99% of the time, it’s not the case. In general I tend to post about math, science, and other random technical subjects. I rarely post about closely personal things which are of great interest to my close family members. These kinds of things are ones which I would relay to them via phone or in person and not post about publicly.
Posts only a mother could love
I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, because she’s my mom, will like all of it–whether or not she understands what I’m talking about or not. And isn’t this what moms do?! What they’re supposed to do? Of course it is!
mom-autolike (n.)–When a mother automatically clicks “like” on a piece of content posted to social media by one of their children, not because it has any inherent value, but simply because the content came from their child.
She’s my mom, she’s supposed to love me unconditionally this way!
The problem is: Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm.
What does this mean? It means either I quit posting to Facebook, or I game the system to prevent these mom-autolikes.
I’ve been experimenting. But how?
Facebook allows users to specifically target their audience in a highly granular fashion from the entire public to one’s circle of “friends” all the way down to even one or two specific people. Even better, they’ll let you target pre-defined circles of friends and even exclude specific people. So this is typically what I’ve been doing to end-around my Facebook Algorithm Mom problem. I have my site up set to post to either “Friends except mom” or “Public except mom”. (Sometimes I exclude my aunt just for good measure.) This means that my mom now can’t see my posts when I publish them!
What a horrible son
Don’t jump the gun too quickly there Bubbe! I come back at the end of the day after the algorithm has run its course and my post has foreseeably reached all of the audience it’s likely to get. At that point, I change the audience of the post to completely “Public”.
You’ll never guess what happens next…
Yup. My mom “likes” it!
I love you mom. Thanks for all your unconditional love and support!!
Even better, I’m happy to report that generally the intended audience which I wanted to see the post actually sees it. Mom just gets to see it a bit later.
Dear Facebook Engineering
Could you fix this algorithm problem please? I’m sure I’m not the only son or daughter to suffer from it.
Have you noticed this problem yourself? I’d love to hear from others who’ve seen a similar effect and love their mothers (or other close loved ones) enough to not cut them out of their Facebook lives.
News outlets are complaining about Facebook’s terms for TV-quality videos meant to compete with YouTube.
It’s getting tougher for CNN and others to view these arrangements as mutually beneficial. “Facebook is about Facebook,” says Andrew Morse, general manager of CNN’s digital operations. “For them, these are experiments, but for the media companies looking to partner with significant commitments, it gets to be a bit of whiplash.” Morse says the financial compensation Facebook offers isn’t enough to convince him that working directly with the social network will be worthwhile in the long term.
Jason Kint, chief executive officer of the industry trade group Digital Content Next, was more blunt. “Media companies are like serfs working Facebook’s land,” he says.
Yet another prime example why people should be owning and controlling their own content.
(h/t: iwantmyname.com)Syndicated copies to:
Today, at the IndieWeb Summit 2017, Ryan Barrett, while giving a presentation on some data research he’s been doing on the larger Indieweb community, called me out for a ridiculous number of rel-me’s on a single page. His example cited me as having 177 of them on a single page! I tracked it down and it was actually an archive page that included the following post How many social media related accounts can one person have on the web?!.
What is a rel=”me”?
Rel=”me” is a microformat tag put on hyperlinks that indicates that the paged linked to is another representation of the person who controls the site/page you’re currently looking at. Thus on my home page the Facebook bug has a link to my facebook account which is another representation of me on the web, thus it has a rel=”me” tag on it.
His data is a bit old as I now maintain a page entitled Social Media Accounts and Links with some (but far from all) of my disparate and diverse social media accounts. That page currently has 190 rel=”me”s on it! While there was one other example that had rel-mes pointing to every other internal page on the site (at 221, if I recall), I’m proud to say, without gaming the system in such a quirky way, that each and every one of the rel=”me” URLs is indeed a full legitimate use of the tag.
I’m proud to be at the far end of the Zipf tail for this. And even more proud to be tagged as such during the week in which Microformats celebrates its 12th birthday. But for those doing research or who need edge cases of rel-me use, I’m also happy to serve as a unique test case. (If I’m not mistaken, I think my Google+ page broke one of Ryan’s web crawlers/tools in the past for a similar use-case a year or two ago).
The Moral of the Story
The take away from this seemingly crazy and obviously laughable example is simply just how fragmented one’s online identity can become by using social silos. Even more interesting for some is the number of sites on that page which either no longer have links or which are crossed out indicating that they no longer resolve. This means those sites and thousands more are now gone from the internet and along with them all of the data that they contained not only for me but thousands or even millions of other users.
This is one of the primary reasons that I’m a member of the Indieweb, have my own domain, and try to own all of my own data.
While it seemed embarrassing for a moment (yes, I could hear the laughter even in the live stream folks!), I’m glad Ryan drew attention to my rel-me edge case in part because it highlights some of the best reasons for being in the Indieweb.
(And by the way Ryan, thanks for a great presentation! I hope everyone watches the full video and checks out the new site/tool!)Syndicated copies to:
I love how this looks and works and it’s certainly about time that WordPress had alternate means of publishing to its platform. (I miss the days when Twitter had thousands of different configurable apps to post to it, though these were far simpler.)
Not only does it remind me a bit of Medium.com’s interface, it is highly reminiscent of Aaron Parecki’s Quill editor which uses the open Micropub spec to publish to the Micropub endpoint on my blog. Though his isn’t as fully featured as the Gutenberg example, he could certainly add to it, but then it could be used to publish to any site that supports the spec.
The nice part about Micropub (and the fact that there’s already a Micropub plugin for WordPress) is that developers can build multiple competing publishing interfaces to publish to any website out there. (Or developers could even build custom publishing interfaces for their clients.)
In fact, if they wanted to do a highly valuable pivot, Medium.com could add publishing via Micropub to their platform and really become the billionaire’s typewriter that some have suggested it to be.Syndicated copies to:
An overview of the history of Signl.fm and some of the experiments they've been doing in podcasting, audio, and social.
A hazy day for Tumblr. A shoe dropped. After a year of dancing around, the Yahoo (Tumblr owner)/Verizon deal closed. There were immediate layoffs across their new Frankenstein org, “Oath.” Some of these layoffs hit inside Tumblr, and that’s bad. In addition to the real life talented human beings impacted by these layoffs, the move is a warning and reminder- Tumblr is no longer in the protective purgatory of pre-Verizon Yahoo.
I know that bluechoochoo has hit the nail on the head when she previously saw people leaving Tumblr for Medium right before they pivoted this past January. Her prognostications on Tumblr are always worth reading.Syndicated copies to:
Editor’s note: This post originally appeared at AltPlatform.org.
The state-of-the-art in feed readers was frozen in place sometime around 2010, if not before. By that time most of the format wars between RSS and Atom had long since died down and were all generally supported. The only new features to be added were simple functionalities like sharing out links from readers to social services like Facebook and Twitter. For fancier readers they also added the ability to share out to services like Evernote, OneNote, Pocket, Instapaper and other social silos or silo related services.
So the real question facing companies with stand alone traditional feed reader products–like Feedly, Digg Reader, The Old Reader, Inoreader, Reeder, NewsBlur, Netvibes, Tiny Tiny RSS, WordPress reader–and the cadre of others is:
- What features could/should we add?
- How can we improve?
- How can we gain new users?
- How can we increase our market share?
In short the primary question is:
What should a modern RSS feed reader be capable of doing?Syndicated copies to:
Let’s get this out of the way right at the start: Mastodon is not a Twitter killer. It’s more like Twitter crossed with Reddit, plus it’s open source. But while Mastodon is not going to take over the world, it does have promise as a community platform. Here’s why…
An interesting take on Mastodon a month or so after its rise in popularity.Syndicated copies to:
Teachers, educators, researchers, technologists using open technologies in education #openEd, #edTech, #DoOO, #indieweb
I’ve compiled a twitter list of people related to #openEd, #edTech, #DoOO, #indieweb, and related topics who tweeted about #domains17 in the past week. The list has multiple views including members and by tweets.
Feel free to either subscribe to the list (useful when adding streams to things like Tweetdeck), or for quickly scanning down the list and following people on a particular topic en-masse. Hopefully it will help people to remain connected following the conference. I’ve written about some other ideas about staying in touch here.
If you or someone you know is conspicuously missing, please let me know and I’m happy to add them. Hopefully this list will free others from spending the inordinate amount of time to create similar bulk lists from the week.Syndicated copies to:
Treat Facebook as the private walled garden that it is. If you want something to be publicly accessible, post it to a real blog on any platform that embraces the real web, the open one.
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Content that isn’t indexable by search engines is not part of the open web.