🔖 Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Bookmarked Pre-Suasion: A Revolutionary Way to Influence and Persuade (Simon & Schuster, September 6, 2016)
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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🔖 Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon

Bookmarked Confessions of the Pricing Man: How Price Affects Everything (Springer, 2015)
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.

The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.

It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more―as a consumer or as a business person. You will never look at pricing the same way again.

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🔖 Linear Operator Theory in Engineering and Science

Bookmarked Linear Operator Theory in Engineering and Science (Springer, 2nd printing 2000 edition (October 4, 2013))
A unique introduction to the theory of linear operators on Hilbert space. The author presents the basic facts of functional analysis in a form suitable for engineers, scientists, and applied mathematicians. Although the Definition-Theorem-Proof format of mathematics is used, careful attention is given to motivation of the material covered and many illustrative examples are presented.

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The Bobby Bonilla Retirement Plan: Quit Baseball In 2001, Get Paid Until 2035

Read The Bobby Bonilla Retirement Plan: Quit Baseball In 2001, Get Paid Until 2035 (FiveThirtyEight)
Bobby Bonilla hasn’t played in a professional baseball game since 2001, yet on July 1 of this year, the New York Mets paid him $1.19 million. And they will every July 1 until 2035, as part of a def…

Sep. 30, 2016 at 10:00 AM

Bobby Bonilla hasn’t played in a professional baseball game since 2001, yet on July 1 of this year, the New York Mets paid him $1.19 million. And they will every July 1 until 2035, as part of a deferred contract that the Mets negotiated with Bonilla after the 1999 season. Instead of paying him $5.9 million that year, the Mets would owe Bonilla almost $30 million over the course of the deferred contract. How’d that happen? Watch the video above to find out.

Source: The Bobby Bonilla Retirement Plan: Quit Baseball In 2001, Get Paid Until 2035

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How Uber Used Secret Greyball Tool to Deceive Authorities Worldwide | New York Times

Read How Uber Deceives the Authorities Worldwide (New York Times)
A program uses data Uber collected to evade law enforcement in cities that resist the ride-hailing service, some current and former Uber employees said.

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Uber’s vice president of product and growth Ed Baker has resigned | Recode

Read Uber’s VP of product and growth Ed Baker has resigned (recode.net)
His departure is tinged by allegations made about him to those investigating the ride-hailing company’s loose culture.

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This Is What It’s Like When A Father Of 4 Is Detained By ICE While Dropping His Daughters Off At School | LAist

Read This Is What It's Like When A Father Of 4 Is Detained By ICE While Dropping His Daughters Off At School (LAist)
Romulo Avelica-Gonzalez, a 48-year-old father of four U.S.-born children, remains in detention.

Continue reading “This Is What It’s Like When A Father Of 4 Is Detained By ICE While Dropping His Daughters Off At School | LAist”

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‘Ugh, I’m So Busy’: A Status Symbol for Our Time | The Atlantic

Read ‘Ugh, I’m So Busy’: A Status Symbol for Our Time (The Atlantic)
Once, long ago, being richer meant working less.

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5 business books you should read this year | World Economic Forum

Read 5 business books you should read this year (World Economic Forum)
Fortune round-up 5 business books to learn from.

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The State of Trump’s State Department | The Atlantic

Read 'They Really Want to Blow This Place Up': Scenes From Trump's State Department (The Atlantic)
Anxiety and listless days as a foreign-policy bureaucracy confronts the possibility of radical change

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How I became a morning person (and why I decided to make the change)

Read How I became a morning person (and why I decided to make the change) (Time Dorks)
It’s early and dark. The alarm sounds, and you reach over to switch it off. After a short pause, you sit up. You swing your legs off the…

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You May Want to Marry My Husband | New York Times

Read You May Want to Marry My Husband (New York Times)
After learning she doesn’t have long to live, a woman composes a dating profile for the man she will leave behind.

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Updated: Santa Fe feeling the effects of Trump’s policies

Read Updated: Santa Fe feeling the effects of Trump's policies (abqjournal.com)
Reports reveal that some invitees will now not travel to events in U.S.

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Trump Is Headed for a Budget Battle | The Atlantic

Read Trump Is Headed for a Budget Battle (The Atlantic)
The new president is about to learn how difficult it is to get Congress to approve his spending priorities.


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Kushner and Flynn Met With Russian Envoy in December, White House Says | New York Times

Read Kushner and Flynn Met With Russian Envoy in December, White House Says (nytimes.com)
The president’s son-in-law and incoming national security adviser met with the ambassador, Sergey I. Kislyak, for 20 minutes at Trump Tower in December.

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