Anecdotally most in social media have long known that doing this type of workflow causes your content to be treated like a second class citizen, particularly on Facebook which greatly prefers that users post to it manually or using one of its own apps rather than via API. This means that the Facebook algorithm that decides how big an audience a piece of content receives, dings posts which aren’t posted manually within their system. Simply put, if you don’t post it manually within Facebook, not as many people are going to see it. My mom, who seems to be on Facebook 24/7, immediately clicks “Like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content-even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. Now Facebook’s algorithm has created a self-fulfilling prophesy and further narrows the audience of my post. As a result, my post gets no further exposure on Facebook other than perhaps five people-the circle of family that overlaps in all three of our social graphs. I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, because she’s my mom, will like all of it-whether or not she understands what I’m talking about or not. The problem is: Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm. The orginal article.