Drop what you’re doing and immediately go out to subscribe to Our Daily Bread: A history of wheat and bread in very short episodes!
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The illustrious and inimitable Jeremy Cherfas is producing a whole new form of beauty by talking about wheat and bread in a podcast for thirty days.
It’s bundled up as part of his longer-running Eat This Podcast series, which I’ve been savoring for years.
Now that you’re subscribed and your life will certainly be immeasurably better, a few thoughts about how awesome this all is…
Last December I excitedly ran across the all-too-well-funded podcast Modernist Breadcrumbs. While interesting and vaguely entertaining, it was an attempt to be a paean to bread while subtly masking the fact that it was an extended commercial for the book series Modernist Bread by Nathan Myhrvold and Francisco Migoya which had been released the month prior.
I trudged through the entire series (often listening at 1.5-2x speed) to pick up the worthwhile tidbits, but mostly being disappointed. As I finished listening to the series, I commented:
Too often I found myself wishing that Jeremy Cherfas had been picked up to give the subject a proper 10+ episode treatment. I suspect he’d have done a more interesting in-depth bunch of interviews and managed to weave a more coherent story out of the whole. Alas, twas never thus.
A bit later Jeremy took the time to respond to my comment:
I’ve no idea how the series actually came about, or what anyone aside from Chris really thought about it. It would be nice to see any kind of listener engagement, but it’s hard to find anything. There are three tweets over the entire series that use the show’s official tags.
Still, what’s done is done, and I doubt anyone would want to support another series all about bread. Or would they … ?
I’ll admit I did spend a few long and desperate weeks salivating with hope over that ominously hanging “Or would they…?” statement. Ultimately, I let it pass distracted by listening to Jeremy’s regular Eat This Podcast episodes. Then this past week I’ve been bowled over by discovering what has obviously been fermenting since.
I’d love to take credit for “planting the seed” as it were for this new endeavour, but I suspect that the thousands upon thousands of adoring listening fans that Mssr. Cherfas’ podcast has, he’s heard dozens of similar requests every day over the years. Even more likely, it’s his very own love of bread that spawned the urge (he does, after all, have a bread blog named Fornacalia!), but I’ll quietly bask as if I had my very own personal suggestion box to have a first-class production staff at my beck and call to make me custom podcast content about food, science, and culture.
It’s always amazing to me how scintillating Jeremy Cherfas’ work manages to be in these. What is not to love about his editorial eye, interview skills, his writing, his production abilities? I’m ever astounded by the fact that his work is a simple one man show and not a 20 person production team.
I’m waiting for the day that the Food Network, The Cooking Channel, HGTV, or a network of their stripe (or perhaps NPR or PBS) discovers his supreme talent and steals him away from us to better fund and extend the reach of the culinary talent and story-telling he’s been churning out flawlessly for years now. (I’m selfishly hoping one of them snaps him up before some other smart, well-funded corporation steals him away from us for his spectacular communication abilities to dominate all his free time away from these food-related endeavors.)
Of course, if you’re a bit paranoid like me, perhaps you’d find his fantastic work is a worthwhile cause to donate to? Supporting his work means there’s more for everyone.
Now, to spend a moment writing up a few award nominations… perhaps the Beard first?