Meanwhile, politicians from the two major political parties have been hammering these companies, albeit for completely different reasons. Some have been complaining about how these platforms have potentially allowed for foreign interference in our elections.3 3. A Conversation with Mark Warner: Russia, Facebook and the Trump Campaign, Radio IQ|WVTF Music (Apr. 6, 2018), https://www.wvtf.org/post/conversation-mark-warner-russia-facebook-and-trump-campaign#stream/0 (statement of Sen. Mark Warner (D-Va.): “I first called out Facebook and some of the social media platforms in December of 2016. For the first six months, the companies just kind of blew off these allegations, but these proved to be true; that Russia used their social media platforms with fake accounts to spread false information, they paid for political advertising on their platforms. Facebook says those tactics are no longer allowed—that they’ve kicked this firm off their site, but I think they’ve got a lot of explaining to do.”). Others have complained about how they’ve been used to spread disinformation and propaganda.4 4. Nicholas Confessore & Matthew Rosenberg, Facebook Fallout Ruptures Democrats’ Longtime Alliance with Silicon Valley, N.Y. Times (Nov. 17, 2018), https://www.nytimes.com/2018/11/17/technology/facebook-democrats-congress.html (referencing statement by Sen. Jon Tester (D-Mont.): “Mr. Tester, the departing chief of the Senate Democrats’ campaign arm, looked at social media companies like Facebook and saw propaganda platforms that could cost his party the 2018 elections, according to two congressional aides. If Russian agents mounted a disinformation campaign like the one that had just helped elect Mr. Trump, he told Mr. Schumer, ‘we will lose every seat.’”). Some have charged that the platforms are just too powerful.5 5. Julia Carrie Wong, #Breaking Up Big Tech: Elizabeth Warren Says Facebook Just Proved Her Point, The Guardian (Mar. 11, 2019), https://www.theguardian.com/us-news/2019/mar/11/elizabeth-warren-facebook-ads-break-up-big-tech (statement of Sen. Elizabeth Warren (D-Mass.)) (“Curious why I think FB has too much power? Let’s start with their ability to shut down a debate over whether FB has too much power. Thanks for restoring my posts. But I want a social media marketplace that isn’t dominated by a single censor. #BreakUpBigTech.”). Others have called attention to inappropriate account and content takedowns,6 6. Jessica Guynn, Ted Cruz Threatens to Regulate Facebook, Google and Twitter Over Charges of Anti-Conservative Bias, USA Today (Apr. 10, 2019), https://www.usatoday.com/story/news/2019/04/10/ted-cruz-threatens-regulate-facebook-twitter-over-alleged-bias/3423095002/ (statement of Sen. Ted Cruz (R-Tex.)) (“What makes the threat of political censorship so problematic is the lack of transparency, the invisibility, the ability for a handful of giant tech companies to decide if a particular speaker is disfavored.”). while some have argued that the attempts to moderate discriminate against certain political viewpoints. ❧
Most of these problems can all fall under the subheading of the problems that result when social media platforms algorithmically push or accelerate content on their platforms. An individual with an extreme view can publish a piece of vile or disruptive content and because it’s inflammatory the silos promote it which provides even more eyeballs and the acceleration becomes a positive feedback loop. As a result the social silo benefits from engagement for advertising purposes, but the community and the commons are irreparably harmed.
If this one piece were removed, then the commons would be much healthier, fringe ideas and abuse that are abhorrent to most would be removed, and the broader democratic views of the “masses” (good or bad) would prevail. Without the algorithmic push of fringe ideas, that sort of content would be marginalized in the same way we want our inane content like this morning’s coffee or today’s lunch marginalized.
To analogize it, we’ve provided social media machine guns to the most vile and fringe members of our society and the social platforms are helping them drag the rest of us down.
If all ideas and content were provided the same linear, non-promotion we would all be much better off, and we wouldn’t have the need for as much human curation.