Notes
📖 Read pages 95-110 of Ramona the Pest by Beverly Cleary
I’m skipping around a bit in the plot since it’s not entirely linear…
I really appreciate the sophisticated philosophy of a kindergartner loosing her identity by wearing a mask. This idea was certainly something I find intriguing.
I’m pretty sure I read this book in my youth, but I’m finding that I honestly don’t recall any of the plot for some reason.
Apparently I read 678, 617 words in their app this year which according to them is the equivalent of reading 14 books. To ballpark things I think I read 5 times as much in other apps. Now I don’t feel quite as bad about my poor Goodreads numbers.
📗 Read pages i-14 of The Theoretical Minimum: What You Need to Know to Start Doing Physics by Leonard Susskind and George Hrabovsky
I’d read a portion of this in the past, but thought I’d circle back to it when I saw it sitting on the shelf at the library before the holidays. It naturally helps to have had lots of physics in the past, but this has a phenomenally clear and crisp presentation of just the basics in a way that is seldom if ever seen in actual physics textbooks.
Highlights, Quotes, & Marginalia
There is a very simple rule to tell when a diagram represents a deterministic reversible law. If every state has a single unique arrow leading into it, and a single arrow leading out of it, then it is a legal deterministic reversible law.
There’s naturally a much more sophisticated and subtle mathematical way of saying this. I feel like I’ve been constantly tempted to go back and look at more category theory, and this may be yet another motivator.
Added on Wednesday, January 4, 2018 late evening
The rule that dynamical laws must be deterministic and reversible is so central to classical physics that we sometimes forget to mention it when teaching the subject. […] minus-first law [: …] undoubtedly the most fundamental of all physics laws–the conservation of information. The conservation of information is simply the rule that every state has one arrow in and one arrow out. It ensures that you never lose track of where you started.
This is very simply and naturally stated, but holds a lot of complexity. Again I’d like to come back and do some serious formalization of this and reframe it in a category theory frameork.
Added on Wednesday, January 4, 2018 late evening
There is evan a zeroth law […]
spelling should be even; I’m also noticing a lot of subtle typesetting issues within the physical production of the book that are driving me a bit crazy. Spaces where they don’t belong or text not having clear margins at the tops/bottoms of pages. I suspect the math and layout of diagrams and boxes in the text caused a lot of problems in their usual production flow.
Added on Wednesday, January 4, 2018 late evening
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below
Orange–Vocabulary word; interesting and/or rare word
Green–Reference to read
Blue–Interesting Quote
Gray–Typography Problem
Red–Example to work through
I sometimes feel guilty about failing miserably at these based on the way GoodReads counts their books vis-a-vis finishing complete books, particularly when I’m often reading such dense technical books in which reading a page a day is a near Herculean task.
Thus, because I can have finer control of things on my own website, I’ll try to break things out on a more granular level.
I want to read (aka work my way through) 2-3 technical textbooks in 2018.
I want to read 10 non-fiction books in 2018.
I want to read 20 fiction books in 2018.
I want to read 10 juvenal fiction/literature books in 2018.
📖 Read pages 47-59 of Ramona the Pest by Beverly Cleary
Ramon scribbles some black on the picture of her house to make it “interesting”. I knew immediately it was a fire and couldn’t help but laughing at the pending discussion… Oh, the creativity of the young!
📖 Read pages 29-46 of Ramona the Pest by Beverly Cleary
A doll named Chevrolet is just awesome. Even better that her hair is in horrific shape because “It’s sort of green because I gave her a blue rinse.” Then it was washed with “Lots of things,” […] “Soap, shampoo, detergent, bubble bath. I tried Dutch Cleanser once, but it didn’t work.”
📖 Read pages 38-57 of The Celtic Myths by Miranda Aldhouse-Green
Highlights, Quotes, & Marginalia
“It is said that during their training, the Druids learn by heart a great many verses, so many that some people spend 20 years studying the doctrine. The do not think it right to commit their teachings to writing. I suppose this practice began originally for two reasons: they did not want their doctrines to be accessible to the ordinary people, and they did not want their pupils to rely on the written word and so neglect to train their memories.”
–Julius Caesar, De Bello Gallico 6.14
An interesting statement about memory and cultural traditions.
Added on Monday, January 1, 2018 night
There is something about committing mythic–or any other–stories to physical form that changes them, because such an act codifies them, freezes-frames them and renders them less organic.
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… the San of southern Africa and the Aboriginal peoples of Australia to name just two, chose and still choose to commit their myths to rock-art. Change still occurs, for it is possible to paint over previous art and to add picture-panels.
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Shape-shifters are common protagonists in Celtic myths.
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Another striking custom in the Welsh stories in the way that tenses change, in order to enhance dramatic effect.
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For it usually does happen that if people have the help of written documents, they do not pay as much attention to learning by heart, and so let their memories become less efficient.
Another snippet on memory
Added on Monday, January 1, 2018 night
Late Iron Age bronze figurine of a man holding an egg-like object, perhaps a Druid’s egg, an opject used in prophecy, from Neuvy-en-Suillias, in France.
Or an early rugby ball?
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Indeed, it was not until the 17th century, under the relentless onslaught of the English government against the old Irish order and the filidh [teachers, kingly advisers, poets, satirists, and keepers of tradition] disappeared.
Added on Monday, January 1, 2018 night
The Welsh and Irish stories are very different from each other both in content and in timbre. […] It is highly likely that storytellers travelled freely between the courts of Ireland and Wales, and the sharing of storylines between the two countries is not hard to explain.
Added on Monday, January 1, 2018 night
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below
Orange–Vocabulary word; interesting and/or rare word
Green–Reference to read
Blue–Interesting Quote
Gray–Typography Problem
Red–Example to work through
📗 Read pages 5-28 of Ramona the Pest by Beverly Cleary
I too want to know how Mike Mulligan went to the bathroom when he was digging a hole all day. It was apparently a cultural touchstone by this time after its publication in 1939.
I wonder if Boing Boing got the name of their site from Susan’s curls in this book?
“Dawnzer lee light” reminds me of the similar concept “with liberty and just a straw.”
My favorite has to be Ramona staying in her seat because she thought she was going to get a present.
📕 Read pages 220-356 of Just My Type: A Book about Fonts by Simon Garfield
Highlights, Quotes, & Marginalia
But type designers were more like apple growers cultivating unique fruit without protective fences; whenever someone stole them, they could argue that apples were the result of the sun and rain and God’s own fair intervention.
Added on Sunday, December 31, 2017 morning
… and font-editing software such as Fontographer.
Might be worth playing around with this program?
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A recent example concerned Segoe, created by Monotype and licensed to Microsoft, which bears a close relationship to Frutiger. Their common usage is different (Segoe for screen display at small sizes, Frutiger for signage), …
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There are hundreds of small presses in the Uk, Europe and the United States. One of the newest is White’s Books, which in the spring of 2010 had just eight titles in its list, …
I’m curious to look at some of these.
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Your choice may often come down to “Has it got a small caps italic?” So few of them do.
Ha! I have in fact actually made this very decision before.
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There is another rare feature that places his [White’s] books among the remnants of a type museum–the setting of a catchword at the bottom of the right-hand page.
I did always appreciate this vestige of publishing.
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Sabon was developed in the early 1960s for a group of German printers who were grumbling about the lack of a ‘harmonized’ or uniform font that would look the same whether set by hand or on a Monotype or Linotype machine. They were quite specific about the sort of font that might fit the bill, rejecting the modern and fashionable in favour of solid sixteenth-century tradition–something modeled on Garamond and Granjon. They also wanted the new font to be five percent narrower than their existing Monotype Garamond, in order to save space and money.
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Here are the rules as [Paul] Felton considers God intended them:
- Thou shalt not apply more than three typefaces in a document.
- Thou shalt lay headlines large and at the top of the page.
- Thou shalt employ no other type size than 8pt to 10pt for body copy.
- Remember that a typeface that is not legible is not truly a typeface.
- Honour thy kerning, so that white space becomes visually equalized between characters.
- Thou shalt lay stress discreetly upon elements within text.
- Thou shalt not use only capitals when setting vast body copy.
- Thou shalt always align letters and words on a baseline.
- Thou shalt use flush-left, ragged-right type alignment.
- Thou shalt not make lines too short or too long.
Quick synopsis of Felton’s book The Ten Commandments of Typography / Type Heresy
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Or this observation on digital type from the design critic Paul Hayden Duensing: ‘Digitizing [the seventeenth-century typeface] Janson is like playing Bach on synthesizer.’
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… type was like painting and architecture: an elitism prevailed, and what you produced was only half the story, and what you said about it counted just as much.
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But he [Sebastian Carter] also championed the not-such-a-great-job, the pieces of design and printing that didn’t turn out to be beautiful or clear, merely interesting. He illustrated his talk with some items that were ‘pretty cruddy’, and suggested that these too had a place in our world. ‘I would not want to live in a world of exclusively good design at the bus-ticket level,’ he said.
delivered mid-October 2004 Beatrice Warde Memorial Lecture at the St. Bride Institute
Added on Sunday, December 31, 2017 morning
Thus armed, ‘the designers of tomorrow will not look back; we give them the chance to fail abjectly and completely; they’re all in the typographic gutter and some of them are looking at their scars.’ The result, of course, would bring forth more failure, but also types of originality and brilliance.
This sounds to me like statistical mechanics at work in design. Many will be in the median, some will be three signma out and either be truly great or out of the game altogether. The question is how to encourage more at the higher end, knowing that evolution is a very strong selector. In fact what does the distribution over a few generations look like with evolution in play? How strong is it?
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Peace
Why wasn’t this used in it’s actual face like the other examples? Was it not available? Or too expensive for one word?
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‘Where is the language of protest now?’ he asks. ‘We have been led to believe that culture was only there as a financial opportunity.’
Quote from Neville Brody
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The key, Brody said, in a strange echo of Morison, was ‘to change a newspaper entirely, but to make sure no one noticed. […] When we first showed it to focus groups they didn’t notice it had changed, but when we told them it had changed, they hated it.’
Sounds like America’s racial culture in the last 60 years. The question is did they hate it because they’d been lied to and it was a psychological effect after-the-fact when they obviously otherwise didn’t know?
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Buffalo and Popaganda
again, no exemplars of these faces
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the @ […] may be almost as old as the ampersand. It had been associated with trade for many centuries, known as amphora or jar, a unit of measurement. Most countries have their own term for it, often linked to food (in Hebrew it is shtrudl, meaning strudel, in Czech it is zavinac or rollmop herring) or to cute animals (Affenschwanz or monkey’s tail in German, snabel-a, meaning “the letter a, with a trunk,” in Danish, sobaka or dog in Russian), or to both (escargot in French).
Added on Sunday, December 31, 2017 evening
… and we were sucha funny family, a little bit Alan Bennett.
Who is Bennett? Curious cultural reference that doesn’t play in the US…
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Rather than ten letters of each new typeface showing in Handgloves and the rest of the alphabet shown beneath it, each font now comes with words unique to its character, style and possible use.
Kind of similar to the quirkiness of paint chip color names, somewhat useful, but meant to help sales too…
Added on Sunday, December 31, 2017 evening
Coles introduced me to Chris Hamamoto, who had a long list of Handgloves alternatives on his computer. Anyone in the office could add to it,
butthere were certain guidelines:The key letters, in order of importance, are: g, a, s, e. Then there is: l, o, I. And of lesser importance but still helpful: d (or b), h, m (or n), u, v.
Verbs or generic nouns are preferable because they don’t describe the font (like adjectives) or confuse the sample word with a font name (like proper nouns).
Avoid tandem repeating letters unless showing off alternatives.
Use one word, as spaces can get too large and distracting at display sizes.
This could actually be a rather interesting information theory problem.
Added on Sunday, December 31, 2017 evening
‘Real men don’t set Souvenir,’ wrote the type scholar Frank Romano in the early 1990’s, […] ‘Souvenir is a font fatale … We could send Souvenir to Mars, but there are international treaties on pollution in outer space … remember, friends don’t let friends set Souvenir,’
Souvenir bold evokes 1970’s porn and Souvenir Light evokes the Love Story movie poster, romance novels, and maybe the poster for Flowers in the Attic for me.
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… you can fire up one of a number of software programs — TypeTool, FontLab Studio and Fontographer are the most popular — and begin your quest.
I want to look at how these work.
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He [Mathew Carter] replied, ‘Some aspects get easier. But if you’re doing a good job you should feel that it gets harder. If you think it’s getting easier, you ought to look out. I think it means you’re getting lazy.’
Carter on whether computers have made the life of a type designer any easier.
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In 1968 the influential graphic design review The Penrose Annual asked exactly the same things: ‘Aren’t we done yet? Why do we need all these new fonts such as … Helvetica?’
The answer, than and now, is the same. Because the world and its contents are continually changing. We need to express ourselves in new ways.
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‘There are only thirty-two notes on a tenor saxophone, and surely to god they’ve all been played by now.’
Matthew Carter on Why New Typefaces?
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… there is a lavish app called TypeDrawing, which takes even the plainest fonts to exciting new heights; it may be the tool that teaches children about type–the modern version of the John Bull printing kit.
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…a set of Type Trumps–the designer’s version of the kids’ card game, with each font card rated for legibility, weight and special power.
an interesting set of “trading cards”
Added on Sunday, December 31, 2017 evening
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below
Orange–Vocabulary word; interesting and/or rare word
Green–Reference to read
Blue–Interesting Quote
Gray–Typography Problem
Red–Example to work through
Everyday Carry December 2017
I’ve seen interview sites related to some of these (and even YouTube channels) as well as individual posts, but Everyday Carry is the one of the first silos I’ve seen dedicated to the topic. It’s very male focused and people seem to carry lots of knives and tactical pens (who knew this was a category?). Their business model seems to be sales oriented including ads and Amazon affiliate links, but it’s an interesting concept with pretty solid execution. It seems to be an uber-niche version of the original incarnation of gdgt.com which this is very similar to, but gdgt eventually morphed into something else.
I will say that the visual presentation is rather stunning and intriguing, though in practice some of the mouse-overs don’t always work as well as one would expect.
There is a somewhat prurient nature to seeing what people are carrying, though this incarnation makes it overly obvious that the collections are all-too-curated. It’s definitely not the sort of bum-rush sort with potentially embarrassing video I’ve seen before on YouTube.
I’m including below an embedded version of my post which includes some of their native UI, which seems pretty slick for such a site.
📗 Read pages i-62 of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
This seemed interesting in the library when I browsed by, so I picked it up. Seems a quick/easy read. Covers some interesting material related to ars memorativa which I may find interesting. They also make some references to schema within Hollywood, so that may be useful too.
Highlights, Quotes, & Marginalia
Or is it possible to make a true, worthwhile idea circulate as effectively as this false idea?
How many times have I thought of this very topic?
Added on Thursday, December 28, 2017 late morning
When we get advice on communicating, it often concerns our delivery: “Stand up straight, make eye contact, use appropriate hand gestures. Practice, practice, practice (but don’t sound canned).” Sometimes we get advice about structure “Tell ’em what you’re going to tell ’em. Tell ’em, then tell ’em what you told ’em.” Or “Start by getting their attention–tell a joke or a story.”
Another genre concerns knowing your audience: “know what your listeners care about so you can tailor your communication to them.” And, finally, there’s the most common refrain in the realm of communication advice: Use repetition, repetition, repetition.
The common refrains, many of which can be useless.
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Which way will stick? And how do you know in advance?
This can be the holy grail of teaching…
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What makes urban legends so compelling? […] Why does virtually every society circulate a set of proverbs? Why do some political ideas circulate widely while others fall short?
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This book is a complement to The Tipping Point [by Malcolm Gladwell] in the sense that it will identify the traits that make ideas sticky, a subject that was beyond the scope of Gladwell’s book.
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Researchers discovered something shocking about the candy-tampering epidemic: It was a myth.
I’ve always suspected that this was the case but never saw any evidence or reportage that back up this common Halloween myth. In fact, I recall taking candy to local hospitals for radio-graphic exams.
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In other words, the best social science evidence reveals that taking candy from strangers is perfectly okay. It’s your family you should worry about.
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Both stories highlighted an unexpected danger in a common activity: eating Halloween candy and eating movie popcorn. Both stories called for simple action […] both made use of vivid, concrete images that cling easily to memory […] and both stories tapped into emotion: [fear… disgust…]
Many of these strike a cord from my memory training, which I suspect plays a tremendous part. Particularly the vividly clear and concrete details.
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There is no “formula” for a sticky idea–we don’t want to overstate the case. But sticky ideas do draw from a common set of traits, which make them more likely to succeed.
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… we an genetically engineer our players. We can create ideas with an eye to maximizing their stickiness.
This isn’t far from my idea of genetically engineering memes when I read Dawkins back in the day…
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- Simplicity […] Proverbs are the ideal. We must create ideas that are both simple and profound.
- Unexpectedness
- Concretness […] because our brains are wired to remember concrete data.
- Credibility
- Emotions […] We are wired to feel things for people, not for abstractions.
- Stories
[…] To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. […] S.U.C.C.E.S.s
This seems to be the forthcoming core of the book.
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It’s not as though there’s a powerful constituency for overcomplicated, lifeless prose.
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Sadly, there is a villain in our story. The villain is a natural psychological tendency that consistently confounds our ability to create ideas using these principles. It’s called the Curse of Knowledge.
The example they give of the [music] Tappers and Listeners is great to illustrate the Curse of Knowledge.
Added on Thursday, December 28, 2017 late morning
You can’t unlearn what you already know. There are, in fact, only two ways to beat the Curse of Knowledge reliably. The first is not to learn anything. The second is to take your ideas and transform them.
The JFK pitch to get a man on the moon was a great example here.
Added on Thursday, December 28, 2017 late morning
They found that 89 percent of the award-winning ads could be classified into six basic categories, or templates. […] (For the other templates,
see the endnotes.) […] Amazingly, when the researchers tried to classify these “less successful” ads, they could classify only 2 percent of them [using the previous 6 categories]. […] It appears that there are indeed systematic ways to produce creative ideas.
This is some very interesting data. I should track this reference down. Particularly when they did the follow up of training groups in these methods (or not) and realizing that those with the templates did far better with minimal training.
Added on Thursday, December 28, 2017 late morning
The [Army] plans often turn out to be useless.
“The trite expression we always use is No plan survives contact with the enemy,” says Colonel Tom Kolditz, the head of the behavioral sciences division at West Point.
“You may start off trying to fight your plan, but the enemy gets a vote. Unpredictable things happen–the weather changes, a key asset is destroyed, the enemy responds in a way you don’t expect.
aka Complexity…
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So, in the 1980’s the Army adapted its planning process, inventing a concept called Commander’s Intent (CI).
The way to plan around complexity to some extent.
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It’s hard to make ideas stick in a noisy, unpredictable, chaotic environment. If we’re to succeed, the first step is this: Be simple. […]
What we mean by “simple” is finding the core of the idea. […] Finding the core is analogous to writing the Commander’s Intent.
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The French aviator and author Antoine de Saint-Exupery once offered a definition of engineering elegance: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
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Some interesting examples in the sections on “Finding the Core at Southwest Airlines”, “Burying the Lead”, “If you Say Three Things, You Don’t Say Anything.”, and “Decision Paralysis”
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Proverbs are simple yet profound. Cervantes defined proverbs as “short sentences drawn from long experience.”
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The first documented case in English is from John Bunyan’s Pilgrim’s Progress in 1678. But the proverb may be much older still.
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J FKFB INAT OUP SNA SAI RS
vs
JFK FBI NATO UPS NASA IRS
Interesting example for both memory and a definition of information.
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How does complexity emerge from simplicity? We will argue that it is possible to create complexity through the artful use of simplicity.
This is how most would probably argue and it’s the magic behind complicated things like evolution.
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Schemas help us create complex messages from simple materials.
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A great way to avoid useless accuracy, and to dodge the Curse of Knowledge, is to use analogies. Analogies derive their power from schemas:
A pomelo is like a grapefruit. A good news story is structured like a pyramid.
Added on Thursday, December 28, 2017 late morning
The high-concept pitches don’t always reference other movies. E.T., for instance, was pitched as “Lost alien befriends lonely boy to get home.”
I’m not sure of the background of the actual pitch, but a little massaging really makes E.T. the tried and true story of a boy and his dog, but this time the dog is an alien! So again, it really is an analogy to another prior film, namely Lassie!
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Good metaphors are “generative.” The psychologist Donald Schon introduced this term to describe metaphors that generate “new perceptions,
explanations, and inventions.”
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Contrast Disney with Subway. Like Disney, Subway has created a metaphor for its frontline employees. They are “sandwich artists.” This metaphor is the evil twin of Disney’s “cast members.”
Evil twin indeed. There’s nothing artistic about their work at all.
Added on Thursday, December 28, 2017 late morning
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below
Orange–Vocabulary word; interesting and/or rare word
Green–Reference to read
Blue–Interesting Quote
Gray–Typography Problem
Red–Example to work through
📖 Read pages 193-219 of Just My Type by Simon Garfield
Highlights, Quotes, & Marginalia
Not the least significant of their innovations was to produce a $ sign; previously, printers had used a long ‘S’.
in reference to Archibald Binny and James Ronaldson of Binny & Ronaldson
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Binny & Ronaldson’s best known font is Monticello, which they called Pica No. 1. This was a modern hybrid of Baskerville and Caslon.
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Many American book publishers, including Scribner and later Simon & Schuster, favoured what was known as Scotch Roman for their books,
a slightly more modern transitional face showing heavy influences of Bodoni and Didot.
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Franklin Gothic, a typeface named after Banjamin Franklin and first published in 1905. […] made by Morris Fuller Benton […] had its roots in the German Akzidenz Grotesk…
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(The German designer and head of Fontshop, Erik Spiekermann, co-wrote a book called Stop Stealing Sheep & Find Out How Type Works).
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But they [Obama campaign posters not set in Gotham] looked slightly wrong in Gill Sans and Lucinda, and they only fooled some of the people some of the time.
A solid reason not to be cheap on fonts or substitute well-known fonts for others. This chapter had some interesting branding thoughts on type for politics. The tangential reference here to Abraham Lincoln’s quote is well couched, but only vaguely funny.
Added on Thursday, December 28, 2017 morning
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below
Orange–Vocabulary word; interesting and/or rare word
Green–Reference to read
Blue–Interesting Quote
Gray–Typography Problem
Red–Example to work through
📖 Read pages 143-192 of Just My Type by Simon Garfield
Highlights, Quotes, & Marginalia
…[Jock] Kinneir and [Margaret] Calvert did something else important: they established that it is a lot easier to read lower-case letters than capitals when travelling at speed.
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… and cows becoming part of the proceedings at any time.
Just a lovely quote nestled within this page…
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…the iPhone has an app for font identification named WhatTheFont.
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[Erik] Spiekermann’s blog, which is called Spiekerblog, contains acerbic comments on the type he sees on his travels.
Added on Wednesday, December 27, 2017 night
Guide to highlight colors
Yellow–general highlights and highlights which don’t fit under another category below
Orange–Vocabulary word; interesting and/or rare word
Green–Reference to read
Blue–Interesting Quote
Gray–Typography Problem
Red–Example to work through