Read When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why? by Dr. Augustine Fou (Forbes)

When P&G, Chase, Uber, and eBay reduced or paused their digital ad spending, they saw NO CHANGE in business outcomes. Do those examples mean digital marketing doesn't work; or does it mean something else?

Bookmarked on Jan 4, 2021 at 10:29 AM