👓 GDPR will pop the adtech bubble | Doc Searls

Read GDPR will pop the adtech bubble by Doc Searls (Doc Searls Weblog)

Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it.

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it.

Without adtech, the EU’s GDPR (General Data Protection Regulation) would never have happened. But the GDPR did happen, and as a result websites all over the world are suddenly posting notices about their changed privacy policies, use of cookies, and opt-in choices for “relevant” or “interest-based” (translation: tracking-based) advertising. Email lists are doing the same kinds of things.

Some interesting thought and analysis here on the pending death of adtech with the dawn of GDPR in the EU. I’m hoping that this might help bring about a more humanistic internet as a result.

There’s a lot to unpack here, but it looks like some tremendously valuable links and resources embedded in this article as well. I’ll have to circle back around to both re-read this and delve more deeply in to these pointers.