👓 Our book launch was botched and it’s been crazy at work trying to fix it | Signal V. Noise

Read Our book launch was botched and it’s been crazy at work trying to fix it by DHH (Signal v. Noise)

I’m trying to remember when it was last this crazy at work. Before we spent a month fighting poor planning and terrible execution on the publication of our new book It Doesn’t Have To Be Crazy At Work. Was it when we got DDoS’ed over two days and were fighting to keep Basecamp on the internet? Was it when we touched the third rail and spoke about customer data in public? Or do we have to go all the way back to the early days when Basecamp went down whenever I, as the only technical person at the time, would get on an airplane?

A bizarre story of publishing what might have otherwise been a bestseller.