📑 I don’t want to be a brand. | Cheri Baker

Annotated I don't want to be a brand. by Cheri Baker (social.cheribaker.com)

“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”

And my heart rose up in revolt and shouted: F@CK THAT SH*T!

Almost as iconic as “I’m as mad as hell, and I’m not gonna take this anymore!”