Read Inside the chaos of brand safety technology (branded.substack.com)

Integral Ad Science, Comscore and Oracle are leaking the top secret classifications they use to block ad revenues from the news.

The idea that brand safety is killing quality journalism is the shocking take away for me here. Companies are generally throwing away a lot of their advertising money into a dark pit, but to be doing it while actively killing journalism (and by proxy: democracy) is appalling.