📑 I don’t want to be a brand. | Cheri Baker

Annotated I don't want to be a brand. by Cheri Baker (social.cheribaker.com)

To participate in the economy, we’re encouraged to shape ourselves into a strategically pleasing form, always with a sale in mind.

Isn’t the phrase

we’re encouraged to shape ourselves into a strategically pleasing form

almost exactly what women have been attempting to fix with much of the feminist movement? We should all just be ourselves. Trying to “stay on message” is just painful. The message should be: “This is my life, and I’ll do with it as I please.”