👓 After 5 years and $3M, here’s everything we’ve learned from building Ghost | Ghost

Read After 5 years and $3M, here's everything we've learned from building Ghost by John O'Nolan, Hannah Wolfe (Ghost)

It's always fun to use these milestones to take a step back and reflect on the journey so far. On previous birthdays I've talked about revenue milestones and product updates, but this year I'm going to focus more on all the things we've learned since we started.

In reading this, I took a look at downloading and self-hosting a copy of Ghost for myself, but the barrier and work involved was beyond my patience to bother with. For an open source project that prides itself on user experience, this seemed at odds. Perhaps this is playing itself out better for the paid monthly customers? But in this case, it doesn’t support many of the pieces of infrastructure I find de rigueur now: Webmention support and microformats which I understand they have no plans to support anytime soon.

Looking at their project pages and site though it does seem like they’ve got a reasonable layout and sales pitch for a CMS project, though it’s probably a bit too much overkill on selling when it could be simpler. Perhaps it might be a model for creating a stronger community facing page for the WithKnown open source project, presuming the education-focused corporate side continues as a status quo?

They did seem to be relatively straightforward in selling themselves against WordPress and what they were able to do and not do. I’m curious what specifically they’re doing to attract journalists? I couldn’t find anything specifically better than anything else on the market that would set it apart other than their promise on ease-of-use.

There were some interesting insights for those working within the IndieWeb community as well as businesses which might build themselves upon it.

Highlights:

Decentralised platforms fundamentally cannot compete on ease of setup. Nothing beats the UX of signing up for a centralised application.

We spent a very long time trying to compete on convenience and simplicity. This was our biggest mistake and the hardest lesson to learn.