👓 ‘The goal is to automate us’: welcome to the age of surveillance capitalism | John Naughton | The Guardian

Read 'The goal is to automate us': welcome to the age of surveillance capitalism by John Naughton (the Guardian)

Shoshana Zuboff’s new book is a chilling exposé of the business model that underpins the digital world. Observer tech columnist John Naughton explains the importance of Zuboff’s work and asks the author 10 key questions

If you can’t read Zuboff’s new book in full, this article/interview may convince you that you should anyway. It may be one of the most important things you read all year.