Watched Social Media is OVER: You NEED a Website and Email List by Roberto Blake from YouTube

You Need a Website and Email List, you can't rely on social media algorithms or policies can change. So you need to build a website or blog and start email marketing and growing an email list to keep access to your audience. Don't rely on social media. Rely on yourself. Email Marketing and Website Building are not something most social media influences and content creators want to do, because social media is free and comes with traffic. But you never know when you will lose access to your audience and that is why you need your own website and email list to keep that access to the audience you built long term.

He’s focusing on using the internet for business, but Roberto Blake has a great overview of why one should be thinking about and practicing IndieWeb principles. His advice is absolutely necessary if you’re running a business, but it applies equally well for your personal web presence as well.