Read The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all by Jay Peters (The Verge)

You’ll be able to buy a jar of Jif with ‘Gif’ printed on it
In another twist in the long-running debate about how to pronounce “GIF,” Jif peanut butter wants to make the case that it owns the soft “g” pronunciation while GIF should be said with a hard “g.”

I love that Vox has hidden the phrase “Even though the creator of the GIF has settled it already.” into their metadata on this post.