📑 Best Answer to “Sell Me This Pen” I Have Ever Seen | LinkedIn

Annotated Best Answer to “Sell Me This Pen” I Have Ever Seen by Girish Amanapu (LinkedIn Pulse)

Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself.

Find out how they last used a pen (gather info)

Emphasize the importance of the activity they last used a pen (respond to info)

Sell something bigger than a pen, like a state of mind (deliver info)

Ask for the buy (closing)

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