📑 ‘The goal is to automate us’: welcome to the age of surveillance capitalism | John Naughton | The Guardian

Annotated 'The goal is to automate us': welcome to the age of surveillance capitalism by John Naughton (the Guardian)

It is no longer enough to automate information flows about us; the goal now is to automate us. These processes are meticulously designed to produce ignorance by circumventing individual awareness and thus eliminate any possibility of self-determination. As one data scientist explained to me, “We can engineer the context around a particular behaviour and force change that way… We are learning how to write the music, and then we let the music make them dance.” ❧