Tag: social media

@Mentions from Twitter to My Website

You can tweet to my website.

One of my favorite things about the indieweb is how much less time I spend on silo sites like Facebook and Twitter. In particular, one of my favorite things is not only having the ability to receive comments from many of these sites back on the original post on my own site, but to have the ability for people to @mention me from Twitter to my own site.

Yes, you heard that right: if you @mention me in a tweet, I’ll receive it on my own website. And my site will also send me the notification, so I can turn off all the silly and distracting notifications Twitter had been sending me.

Below, I’ll detail how I set it up using WordPress, though the details below can certainly be done using other CMSes and platforms.

rel=“me”

The rel=“me” is put on the link that wraps this Twitter icon in my h-card on my homepage.

On my homepage, using a text widget, I’ve got an h-card with my photo, some basic information about me, and links to various other sites that relate to me and what I’m doing online.

One of these is a link to my Twitter account (see screenshot). On that link I’m using the XFN’s rel=“me” on the link to indicate that this particular link is a profile equivalence of my identity on the web. It essentially says, “this Twitter account is mine and also represents me on the web.”

Here’s a simplified version of what my code looks like:

<a href="https://twitter.com/chrisaldrich" rel=“me">@chrisaldrich</a>

If you prefer to have an invisible link on your site that does the same thing you could alternately use:

<link href="https://twitter.com/twitterhandle" rel=“me">

Similarly Twitter also supports rel=“me”, so all I need to do there is to edit my profile and enter my website www.boffosocko.com into the “website” field and save it. Now my Twitter profile page indicates, this website belongs to this Twitter account. If you look at the source of the page when it’s done, you’ll see the following:

<a class="u-textUserColor" title="http://www.boffosocko.com" href="https://t.co/AbnYvNUOcy" target="_blank" rel="me nofollow noopener">boffosocko.com</a>

Though it’s a bit more complicated than what’s on my site, it’s the rel=“me” that’s the important part for our purposes.

Now there are links on both sites that indicate reciprocally that each is related to the other as versions of me on the internet. The only way they could point at each other this way is because I have some degree of ownership of both pages. I own my own website outright, and I have access to my profile page on Twitter because I have an account there. (Incidentally, Kevin Marks has built a tool for distributed identity verification based on the reciprocal rel=“me” concept.)

Webmention Plugin

Next I downloaded and installed the Webmention plugin for WordPress. From the plugin interface, I just did a quick search, clicked install, then clicked “activate.” It’s really that easy.

It’s easy, but what does it do?

Webmention is an open internet protocol (recommended by the W3C) that allows any website to send and receive the equivalent of @mentions on the internet. Unlike sites like Twitter, Facebook, Medium, Google+, Instagram, etc. these mentions aren’t stuck within their own ecosystems, but actually work across website borders anywhere on the web that supports them.

I use the domain name BoffoSocko as my online identity.

The other small difference with webmention is instead of using one’s username (like @chrisaldrich in my case on Twitter) as a trigger, the trigger becomes the permalink URL you’re mentioning. In my case you can webmention either my domain name http://www.boffosocko.com or any other URL on my site. If you really wanted to, you could target even some of the smallest pieces of content on my website–including individual paragraphs, sentences, or even small sentence fragments–using fragmentions, but that’s something for another time.

Don’t use WordPress?

See if there’s webmention support for your CMS, or ask your CMS provider or community, system administrator, or favorite web developer to add it to your site based on the specification. While it’s nice to support both outgoing and incoming webmentions, for the use we’re outlining here, we only need to support incoming webmentions.

Connect Brid.gy

Sadly, I’ll report that Twitter does not support webmentions (yet?!) otherwise we could probably stop here and everything would work like magic. But they do have an open API right? “But wait a second now…” you say, “I don’t know code. I’m not a developer.”

Worry not, some brilliant engineers have created a bootstrap called Brid.gy that (among many other useful and brilliant things) forces silos like Twitter, Facebook, Google+, Instagram, and Flickr to send webmentions for you until they decide to support them natively. Better, it’s a free service, though you could donate to the ASPCA or EFF in their name to pay it forward.

So swing your way over to http://brid.gy and under “Get started” click on the Twitter logo. Use OAuth to log into Twitter and authorize the app. You’ll be redirected back to Brid.gy which will then ensure that your website and Twitter each have appropriate and requisite rel=“me”s on your links. You can then enable Brid.gy to “listen for responses.”

Now whenever anyone @mentions you (public tweets only) on Twitter, Brid.gy will be watching your account and will automatically format and send a webmention to your website on Twitter’s behalf.

On WordPress your site can send you simple email notifications by changing your settings in the Settings >> Discussion dashboard, typically at http://www.exampl.com/wp-admin/options-discussion.php. One can certainly use other plugins to arrange for different types of notifications as well.

Exotic Webmentions

A bonus step for those who want more control!

In the grand scheme of things webmentions are typically targeted at specific pages or posts on your site. General @mentions on Twitter not related to specific content on your site will usually be sent to your homepage. Over time, this may begin to get a bit overwhelming and may take your page longer to load as a result. An example of this is Kevin Marks’ site which has hundreds and hundreds of webmentions on it. What to do if this isn’t your preference?

In my case, I thought it would be wise to collect all these unspecific or general mentions on a special page on my site. I decided to call it “Mentions” and created a page at http://boffosocko.com/mentions/.

Update

While the code snippet just below should work, as of the 3.3.0 update of the Webmention Plugin, there is now an automatic setting at /wp-admin/options-discussion.php that will allow you to use a dropdown UI box to choose the page on your site to which homepage webmentions will be directed.

Then I inserted a small piece of custom code in the functions.php file of my site’s (child) theme like the following:

// For allowing exotic webmentions on homepages and archive pages

function handle_exotic_webmentions($id, $target) {
// If $id is homepage, reset to mentions page
if ($id == 55669927) {
return 55672667;
}

// do nothing if id is set
if ($id) {
return $id;
}

// return "default" id if plugin can't find a post/page
return 55672667;
}

add_filter("webmention_post_id", "handle_exotic_webmentions", 10, 2);

This simple filter for the WordPress Webmention plugin essentially looks at incoming webmentions and if they’re for a specific page/post, they get sent to that page/post. If they’re sent to either my homepage or aren’t directed to a particular page, then they get redirected to my /mentions/ page.

In my case above, my homepage has an id of 55669927 and my mentions page has an id of 55672667, you should change your numbers to the appropriate ids on your own site when using the code above. (Hint: these id numbers can usually be quickly found by hovering over the “edit” links typically found on such pages and posts and relying on the browser to show where they resolve.)

Tip of the Iceberg

Naturally this is only the tip of the indieweb iceberg. The indieweb movement is MUCH more than just this tiny, but useful, piece of functionality. There’s so much more you can do with not only Webmentions and even Brid.gy functionality. If you’ve come this far and are interested in more of how you can better own your online identity, connect to others, and own your data. Visit the Indieweb.org wiki homepage or try out their getting started page.

If you’re on WordPress, there’s some additional step-by-step instructions: Getting Started on WordPress.

🔖 Closing Communities: FFFFOUND! vs MLKSHK | Waxy.org

Bookmarked Closing Communities: FFFFOUND! vs MLKSHK by Andy Baio (Waxy.org)
Next month, two seminal image-sharing communities, FFFFOUND! and MLKSHK, will close their doors within a week of each other. There's a profound difference in how they're doing it as noted by someone who's previously sold off a community.
This is a great little piece comparing and contrasting how to relatively similar online communities and social silos are shutting down their services. One is going a much better route than the other and providing export tools and archive ability to preserve the years of work and effort.

For more about social media sites, communities, and online silos that have shut down before, see site-deaths on the Indieweb wiki.​​​

👓 Closing Communities: FFFFOUND! vs MLKSHK | Waxy.org

Read Closing Communities: FFFFOUND! vs MLKSHK by Andy Baio (waxy.org)
Next month, two seminal image-sharing communities, FFFFOUND! and MLKSHK, will close their doors within a week of each other. Launched in June 2007 as a side-project by a Japanese design agency, FFFFOUND borrowed the visual bookmarklets of Wists, a social shopping service launched a year earlier, to...

My First Internet Meme! 🍍

Joining Mastodon.social

A few months ago, I was reading Hacker News and saw a note about the new social media platform Mastodon built on top of GNU Social. Then, through the IRC chat logs, I came across another mention of the platform by Kevin Marks. Shortly thereafter, he appeared on This Week in Google talking about it, an episode which I listened to on December 7. Two days later I finally joined Mastodon to see what was going on, though I’d been on GNU Social sites Quitter.se and Quitter.no much earlier.

An early Mastodon experience

I lurked around on the platform for a bit to check it out and then promptly walked away with the determination that it was “just another silo” and I’d prefer to keep posting on my own site and syndicating out if necessary. It wasn’t until ADN (a Twitter-like social media platform that was previously at app.net) was shutting down on March 15th and people were leaving there to find other communities that I was reminded of Mastodon as I was also looking at platforms like 10 Centuries and pnut.io. Others were obviously doing the same thing and it was then that articles began popping up in the more mainstream tech media. I thought I’d give Mastodon another try and popped into my account to see what had changed, how, and importantly could I build any of the functionality into my own site?

Within a few minutes of rejoining and following a few people in the local stream, I was greeted with this:

My immediate thought, having grown up in the South, was “How welcoming–A pineapple!”

A quick comment later and I realized that it was just coincidence.

A flurry of articles about Mastodon

Fast forward about a week, dozens of Mastodon articles later, and last night I’m reading (courtesy of yet another link posted in the #Indieweb chat–hint: if you want to know where the bleeding edge of the social web is, you should be either lurking or participating there) the article What I wish I knew before joining Mastodon: Where I attempt to explain Mastodon through Harry Potter gifs by Qina Liu, the Digital Engagement Editor at The Buffalo News (on Medium for some odd reason rather than The Buffalo News itself).

The article is well written and is a pretty good tutorial on what Mastodon is, how it works, and how to begin participating. Toward the end it also gets into some of the Mastodon culture. Like a great reporter, Liu obviously spent some time to get to know the natives. She finishes off the story with a short vignette on pineapples which I found eerily familiar. Hey, it’s my friend @acw! As the article wears on, I begin to think, “Oh dear, what have I done?!”

I’m excerpting the tail end of the article for more context about the pineapple meme:

Why am I seeing pineapples all over Mastodon?

Alright, so I’m no P.J. Vogt, Alex Goldman or any of the other awesome producers at the podcast “Reply All,” but I’m going to attempt to “Yes, Yes, No” this for you guys.

🍍🍍🍍 on Mastodon got started by Alex Weiner (@acw@mastodon.social), a software developer who uses APL. Since APL sounds like 🍎, he really likes 🍎 and any words including 🍎 like 🎄🍎.

So he started tooting 🍍 to new people as a form of “hello,” “welcome,” “aloha” — and you get the idea.

And he also started boosting toots with 🍍.

So 🍍 became the emoji shorthand for boost.

And 🍍ing also became Internet slang for when your Mastodon follower count surpasses your Twitter follower count.

But pineapple appreciation didn’t end there. Other people started posting 🍍 in their display name.

And even Rochko made a pineapple joke.

So to recap, if you get a 🍍 on Mastodon, it’s…

Plus, pineapples are awesome.

Except if you’re the president of Iceland, who doesn’t like 🍍🍕.

So was that a “Yes, Yes, Yes”?

So apparently my short note about the “meaning” behind the pineapple has helped to turn it into a “thing” on the internet.

For the historians, here’s the thread of the original conversation:

Ultimately, because the pineapple is such a long-standing symbol of welcoming, it has to be a good thing. Right?

So if you were lucky enough to get into Mastodon.social before registration was turned off (maybe they’ll turn it back on one day, or you can get into one of the many other instances), feel free to give me a follow there and enjoy the pineapples.

You’re Welcome! 🍍

A New Way to “Know and Master Your Social Media Flow”

I was reminded this morning that two years ago yesterday FriendFeed, one of my favorite social media sites, was finally shut down after years of flagging support (outright neglect?) after it was purchased by Facebook.

This reminded me of something which I can only call one of the most hurtful diagrams I saw in the early days Web 2.0 and the so-called social web. It was from an article from May 16, 2009, entitled Know and Master Your Social Media Flow by Louis Gray, a well-known blogger who later joined Google almost two years later to promote Google+.

Here’s a rough facsimile of the diagram as it appeared on his blog (and on several syndicated copies around the web):

Louis Gray’s Social Media Flow Diagram from 2009

His post and this particular diagram were what many were experimenting with at the time, and certainly inspired others to do the same. I know it influenced me a bit, though I always felt it wasn’t quite doing the right thing.

Sadly these diagrams all managed to completely miss the mark. Perhaps it was because everyone was so focused on the shiny new idea of “social” or that toys like Twitter, Facebook, FriendFeed, and thousands of others which have now died and gone away were so engaging.

The sad part in searching for new ways to interact was that the most important piece of the puzzle is right there in his original diagram. No, it’s not the sorely missed FriendFeed service represented by the logo in the middle, which has the largest number of arrows pointing into or out of it. It’s not Facebook or Twitter, the companies which now have multi-billion dollar valuations. It’s not even the bright orange icon representing RSS, which many say has been killed–in part because Facebook and Twitter don’t support it anymore. The answer: It’s the two letters LG which represent Louis Gray’s own personal website/blog.

Sadly bloggers, and thousands upon thousands of developers, lost their focus in the years between 2007 and 2009 and the world is much worse off as a result. Instead of focusing on some of the great groundwork that already existed at the time in the blogging space, developers built separate stand-alone massive walled gardens, which while seemingly democratizing the world, also locked their users into silos of content and turned those users into the actual product to monetize them. (Perhaps this is the real version of Soylent Green?) Most people on the internet are now sharecropping for one or more multi-billion dollar companies without thinking about it. Our constant social media addiction now has us catering to the least common denominator, unwittingly promoting “fake news”, making us slower and less thoughtful, and it’s also managing to slowly murder thoughtful and well-researched journalism. Like sugar, fat, and salt, we’re genetically programmed to be addicted, and just like the effect they have on us, we’re slowly dying as a result.

The new diagram for 2017

Fortunately, unlike for salt, fat, and sugar, we don’t need to rely on simple restraint, the diet of the week, or snakeoil to fix the problem. We can do what Louis Gray should have done long ago: put ourselves, our identities, and our web presences at the center of the diagram and, if necessary, draw any and ALL of the arrows pointing out of our own sites. Facebook, Twitter, Instagram, LinkedIn, FourSquare/Swarm, etc. can all still be there on our diagrams, but the arrows pointing to them should all originate from our own site. Any arrows starting with those same social networks should ALL point (only) back to our sites.

This is how I always wanted my online diagram to look:

This is how I always thought that the diagram should have been drawn since before 2009. Now it can be a reality. POSSE definition. Backfeed definition.

How can I do this?

In the past few years, slowly, but surely, I’ve managed to use my own website to create my diagram just like this. Now you can too.

A handful of bright engineers have created some open standards that more easily allow for any website to talk to or reply to any other website. Back in January a new W3C recommendation was made for a specification called Webmention. By supporting outgoing webmentions, one’s website can put a link to another site’s page or post in it and that URL serves the same function as an @mention on services like Twitter, Facebook, Medium, Google+, Instagram, etc. The difference here is that these mentions aren’t stuck inside a walled garden anymore, they can reach outside and notify anyone anywhere on the web that they’ve been mentioned. Further, it’s easy for these mentions to be received by a site and be posted as comments on that mentioned page. Because the spec is open and not controlled by a third party corporation, anyone anywhere can use it.

What does this mean? It means I can post to my own site and if you want to write a comment, bookmark it, like it, or almost anything else, you post that to your own website and mine has the option of receiving it and displaying it. Why write your well thought out reply on my blog in hopes that it always lives there when you can own your own copy that, though I can delete from my site, doesn’t make it go away from yours. This gives me control and agency over my own platform and it gives you ownership and agency over yours.

Where can I get it?

Impatient and can’t wait? Get started here.

More and more platforms are beginning to support this open protocol, so chances are it may already be available to you. If you’re using an open source platform like WordPress.org, you can download a plugin and click “activate”. If you want to take few additional steps to customize it there’s some additional documentation and help. Other CMSes like Known have it built in right out of the box. Check here to see if your CMS or platform is supported. Don’t see your platform listed? Reach out to the developers or company and ask them to support it.

If you’re a developer and have the ability, you can easily build it right into your own CMS or platform of choice (with many pre-existing examples to model off if you need them) and there are lots of tools and test suites built which will let you test your set up.

If you need help, there are people all over the world who have already implemented it who can help you out. Just join the indieweb in your favorite chat client option.

Some parting thoughts

Let’s go back to Louis Gray’s blog and check on something. (Note that my intention isn’t to pick on or shame Mr. Gray at all as he’s done some excellent work over the years and I admire it a lot, he just serves as a good public example, particularly as he was recruited into Google to promote and launch G+.)

Number of posts by year on Louis Gray’s personal blog.

If you look at his number of posts over time (in the right sidebar of his homepage), you’ll see he was averaging about 500+ posts a year until about the time of his diagram. That number then drops off precipitously to 7 and 5 in 2015 and 2016 respectively!! While life has its vagaries and he’s changed jobs and got kids, I seriously doubt the massive fall off in posts to his blog was because he quit interacting online. I’ll bet he just moved all of that content and all of his value into other services which he doesn’t really own and doesn’t have direct control over.

One might think that after the demise of FriendFeed (the cog at the center of his online presence) not to mention all the other services that have also disappeared, he would have learned his lesson. Even browsing back into his Twitter archive becomes a useless exercise because the vast majority of the links on his tweets are dead and no longer resolve because the services that made them died ignominious deaths. If he had done it all on his own website, I almost guarantee they’d still resolve today and all of that time he spent making them would be making the world a richer and brighter place today. I spent more than twenty minutes or so doing a variety of complicated searches to even dig up the original post (whose original URL had moved in the erstwhile) much less the original diagram which isn’t even linked to the new URL’s post.

 

Reading my Facebook and Instagram Streams again via RSS

I’ve really been loving reading my Facebook and Instagram streams on my own website using Ryan Barrett’s versions of Facebook Atom and Instagram Atom webapps.

Twitter is coming next, but I need to tweak some lists to pare things down.

This feels so 2008, and I mean that in the best way.

Joined Trakt.tv

I just joined the television/film scrobbling service Trakt.tv. Curious how/if I can work it into my own personal website. It would be cool if it supported micropub.

I’m already tracking some of what I’m watching here. You can even subscribe to the feed.

#YetAnotherSocialSilo

App.net archive

Bookmarked App.net archive by Manton Reece (manton.org)
Linkrot and the lack of permanence on the web is a recurring theme for this blog. In the final days as App.net was winding down, I wanted to put my money where my mouth was. I spun up a couple new servers and wrote a set of scripts to essentially download every post on App.net. It feels like a fragile archive, put together hastily, but I believe it’s mostly complete. I’ve also downloaded thumbnail versions of some of the public photos hosted on App.net.
Interesting to see that Manton Reece created an impromptu archive of all of App.net before it shut down.​​​

Social games: Turning an insight on its head: social as play | Jeremy Cherfas

Read Social games | Turning an insight on its head: social as play (jeremycherfas.net)
Stewart Butterfield is the chap who accidentally invented Flickr and then Slack. That alone makes him a pretty smart person. He also studied philosophy before deciding to get into software development. I know this because Jeremy Keith in my Huffduffer network liberated the audio of an interview with Ezra Klein from SoundCloud's silo and shared it.
Continue reading Social games: Turning an insight on its head: social as play | Jeremy Cherfas

Revealed: how US billionaire helped to back Brexit | The Guardian

Read Revealed: how US billionaire helped to back Brexit by Carole Cadwalladr (The Guardian)
Robert Mercer, who bankrolled Donald Trump, played key role with ‘sinister’ advice on using Facebook data

Read posts nearly perfected!

Hoorah, hooray!

In a project which I started just before IndieWebCamp LA in November, I’ve moved a big step closer to perfecting my “Read” posts!

Thanks in large part to WordPress, PressForward, friends and help on the IndieWeb site too numerous to count, and a little bit of elbow grease, I can now receive and read RSS feeds in my own website UI (farewell Feedly), bookmark posts I want to read later (so long Pocket, Instagram, Delicious and Pinboard), mark them as read when done, archive them on my site (and hopefully on the Internet Archive as well) for future reference, highlight and annotate them (I still love you hypothes.is, but…), and even syndicate (POSSE) them automatically (with emoji) to silos like Facebook, Twitter (with Twitter Cards), Tumblr, Flipboard, LinkedIn, Pinterest, StumbleUpon, Reddit, and Delicious among others.

Syndicated copies in the silos when clicked will ping my site for a second and then automatically redirect to the canonical URL for the original content to give the credit to the originating author/site. And best of all, I can still receive comments, likes, and other responses from the siloed copies via webmention to stay in the loop on the conversations they generate without leaving my site.

Here’s an example of a syndicated post to Twitter:

I’m now more resistant to a larger number of social media silos disappearing with my data. Huzzah!

What’s next?

 

👓 Encouraging individual sovereignty and a healthy commons by Aral Balkan

Read Encouraging individual sovereignty and a healthy commons by Aral Balkan (ar.al)
Mark Zuckerberg’s manifesto outlines his vision for a centralised global colony ruled by the Silicon Valley oligarchy. I say we must do the exact opposite and create a world with individual sovereignty and a healthy commons.
The verbiage here is a bit inflammatory and very radical sounding, but the overarching thesis is fairly sound. The people who are slowly, but surely building the IndieWeb give me a lot of hope that the unintended (by the people anyway) consequences that are unfolding can be relatively quickly remedied.

Marginalia

We are sharded beings; the sum total of our various aspects as contained within our biological beings as well as the myriad of technologies that we use to extend our biological abilities.

To some extent, this thesis could extend Cesar Hidalgo’s concept of the personbyte as in putting part of one’s self out onto the internet, one can, in some sense, contain more information than previously required.

Richard Dawkin’s concept of meme extends the idea a bit further in that an individual’s thoughts can infect others and spread with a variable contagion rate dependent on various variables.

I would suspect that though this does extend the idea of personbyte, there is still some limit to how large the size of a particular person’s sphere could expand.

While technological implants are certainly feasible, possible, and demonstrable, the main way in which we extend ourselves with technology today is not through implants but explants.

in a tiny number of hands.

or in a number of tiny hands, as the case can sometimes be.

The reason we find ourselves in this mess with ubiquitous surveillance, filter bubbles, and fake news (propaganda) is precisely due to the utter and complete destruction of the public sphere by an oligopoly of private infrastructure that poses as public space.

This is a whole new tragedy of the commons: people don’t know where the commons actually are anymore.

Buzzfeed implements the IndieWeb concept of backfeed to limit filter bubbles

Outside Your Bubble

This past Wednesday, BuzzFeed rolled out a new feature on their website called “Outside your Bubble”. I think the concept is so well-described and so laudable from a journalistic perspective, that I’ll excerpt their editor-in-chief’s entire description of the feature below. In short, they’ll be featuring some of the commentary on their pieces by pulling it in from social media silos.

What is interesting is that this isn’t a new concept and even more intriguing, there’s some great off-the-shelf technology that helps people move towards doing this type of functionality already.

The IndieWeb and backfeed

For the past several years, there’s been a growing movement on the the internet known as the IndieWeb, a “people-focused alternative to the ‘corporate web’.” Their primary goal is for people to better control their online identities by owning their own domain and the content they put on it while also allowing them to be better connected.

As part of the movement, users can more easily post their content on their own site and syndicate it elsewhere (a process known by the acronym POSSE). Many of these social media sites allow for increased distribution, but they also have the side effect of cordoning off or siloing the conversation. As a result many IndieWeb proponents backfeed the comments, likes, and other interactions on their syndicated content back to their original post.

Backfeed is the process of pulling back interactions on your syndicated content back (AKA reverse syndicating) to your original posts.

This concept of backfeed is exactly what BuzzFeed is proposing, but with a more editorial slant meant to provide additional thought and analysis on their original piece. In some sense, from a journalistic perspective, it also seems like an evolutionary step towards making traditional comments have more value to the casual reader. Instead of a simple chronological list of comments which may or may not have any value, they’re also using the feature to surface the more valuable comments which appear on their pieces. In a crowded journalistic marketplace, which is often misguided by market metrics like numbers of clicks, I have a feeling that more discerning readers will want this type of surfaced value if it’s done well. And discerning readers can bring their own value to a content publisher.

I find it interesting that not only is BuzzFeed using the concept of backfeed like this, but in Ben Smith’s piece, he eschews the typical verbiage ascribed to social media sites, namely the common phrase “walled garden,” in lieu of the word silo, which is also the word adopted by the IndieWeb movement to describe a “centralized web site typically owned by a for-profit corporation that stakes some claim to content contributed to it and restricts access in some way (has walls).”

To some extent, it almost appears that the BuzzFeed piece parrots back portions of the Why IndieWeb? page on the IndieWeb wiki.

Helping You See Outside Your Bubble | BuzzFeed

A new feature on some of our most widely shared articles.

BuzzFeed News is launching an experiment this week called “Outside Your Bubble,” an attempt to give our audience a glimpse at what’s happening outside their own social media spaces.

The Outside Your Bubble feature will appear as a module at the bottom of some widely shared news articles and will pull in what people are saying about the piece on Twitter, Facebook, Reddit, the web, and other platforms. It’s a response to the reality that often the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting.

Our goal is to give readers a sense of these conversations around an article, and to add a kind of transparency that has been lost in the rise of social-media-driven filter bubbles. We view it in part as a way to amplify the work of BuzzFeed News reporters, and to add for readers a sense of the context in which news lives now.

And if you think there’s a relevant viewpoint we’re missing, you can contact the curator at bubble@buzzfeed.com.

Source: Helping You See Outside Your Bubble | Ben Smith for BuzzFeed

Editorial Perspective and Diminishing Returns

The big caveat on this type of journalistic functionality is that it may become a game of diminishing returns. When a new story comes out, most of the current ecosystem is geared too heavily towards freshness: which story is newest? It would be far richer if there were better canonical ways of indicating which articles were the most thorough, accurate, timely and interesting instead of just focusing on which was simply the most recent. Google News, as an example, might feature a breaking story for several hours, but thereafter every Tom, Dick, and Harry outlet on the planet will have their version of the story–often just a poorer quality rehash of the original without any new content–which somehow becomes the top of the heap because it’s the newest in the batch. Aram Zucker-Scharff mentioned this type of issue a few days ago in a tweetstorm which I touched upon last week.

Worse, for the feature to work well, it relies on the continuing compilation of responses, and the editorial effort required seems somewhat wasted in doing this as, over time, the audience for the article slowly diminishes. Thus for the largest portion of the audience there will be no commentary, all the while ever-dwindling incoming audiences get to see the richer content. This is just the opposite of the aphorism “the early bird gets the worm.” Even if the outlet compiled responses on a story from social media as they were writing in real time, it becomes a huge effort to stay current and capture eyeballs at scale. Hopefully the two effects will balance each other out creating an overall increase of value for both the publisher and the audience to have a more profound effect on the overall journalism ecosystem.

Personally and from a user experience perspective, I’d like to have the ability to subscribe to an article I read and enjoyed so that I can come back to it at a prescribed later date to see what the further thoughts on it were. As things stand, it’s painfully difficult and time consuming as a reader to attempt to engage on interesting pieces at a deeper level. Publications that can do this type of coverage and/or provide further analysis on ongoing topics will also have a potential edge over me-too publications that are simply rehashing the same exact stories on a regular basis. Outlets could also leverage this type user interface and other readers’ similar desire to increase their relationship with their readers by providing this value that others won’t or can’t.

Want more on “The IndieWeb and Journalism”?
See: Some thoughts about how journalists could improve their online presences with IndieWeb principles along with a mini-case study of a site that is employing some of these ideas.

In some sense, some of this journalistic workflow reminds me how much I miss Slate.com’s Today’s Papers feature in which someone read through the early edition copies of 4-5 major newspapers and did a quick synopsis of the day’s headlines and then analyzed the coverage of each to show how the stories differed, who got the real scoop, and at times declare a “winner” in coverage so that readers could then focus on reading that particular piece from the particular outlet.

Backfeed in action

What do you think about this idea? Will it change journalism and how readers consume it?

As always, you can feel free to comment on this story directly below, but you can also go to most of the syndicated versions of this post indicated below, and reply to or comment on them there. Your responses via Twitter, Facebook, and Google+ will be backfed via Brid.gy to this post and appear as comments below, so the entire audience will be able to see the otherwise dis-aggregated conversation compiled into one place.

If you prefer to own the content of your own comment or are worried your voice could be “moderated out of existence” (an experience I’ve felt the sting of in the past), feel free to post your response on your own website or blog, include a permalink to this article in your response, put the URL of your commentary into the box labeled “URL/Permalink of your Article”, and then click the “Ping Me” button. My site will then grab your response and add it to the comment stream with all the others.

Backfeed on!

H/T to Ryan Barrett for pointing out the BuzzFeed article.