Read A Skeptical Farmer’s Monster Message on Profitability by Chris Bennett (AG Web)

Adam Chappell was a slave to pigweed. In 2009, several years prior to the roller coaster rise and fall of commodity prices, he was on the brink of bankruptcy and facing a go broke or go green proposition. Drowning in a whirlpool of input costs, Chappell cut bait from conventional agriculture and dove headfirst into a bootstrap version of innovative farming. Roughly 10 years later, his operation is transformed, and the 41-year-old grower doesn’t mince words: It was all about the money.

Interesting to read this after hearing the experimental anthropologist Scott Lacy talk about farming technologies in Africa earlier this morning in Anthropology and the Study of Humanity. The African farmers described sounded much more in touch with their needs and their land than the majority of American farmers apparently are. Based on this, it almost sounds like Big AG has been doing to the industry what ride sharing tech companies are trying to do elsewhere, they’re just doing it with different tactics.

Somehow AG Web seems like the sort of journal I ought to check in on occasionally.