Thoughts on Jeet Heer’s Can We Bring Back Blogging?

Jeet Heer recently wrote a piece (on Substack) entitled Can We Bring Back Blogging? where he waxed a bit nostalgic for the old blogosphere.

This makes me wonder: did blogging die off because the tools changed?

Everyone had their own space on the internet and the internet itself was the medium which opened up the conversation. I could use WordPress while someone else might have been on Blogger, Moveable Type, Live Journal, TypePad, or something they made in HTML themselves.

Now it’s all siloed off into tinier spaces where content is trapped for eyeballs and engagement and there’s not nearly as much space for expression. Some of the conversation is broken up into 280 character expressions on Twitter, some on Instagram, and now people are aggregating content inside Substack. Substack at least has a feed I can subscribe to and a free form box to add a reply.

I appreciate Jeff’s comment about the “flywheel of social media”. We’re definitely going to need something like that to help power any resurgence of the blogosphere. I also like to think of it in the framing of “thought spaces” where the idea of a blog is to give yourself enough space to form a coherent idea and make an actual argument. Doing that is much harder to do on a microblog where the responses are also similarly limited. It just feels so rude to post 250 words in reply to a sentence or two that probably needed more space to express itself too.

I suspect that if we want a real resurgence of thought and discourse online, we’re going to need some new tools to do it. As Friedrich Nietzsche famously conceded to his friend Heinrich Köselitz “You are right — our writing tools take part in the forming of our thoughts.”

It would help if we could get back to the bare metal of the internet in which to freely operate again. Substack at least feels close to that, though it could be much better.

Can we have a conversational medium that isn’t constrained by a handful of corporate silos that don’t allow conversation across boundaries? Can we improve the problems of context collapse we’re seeing in social media?

I’d like to think that some of the building blocks the IndieWeb movement has built might help guide the way. I love their idea of Webmention notifications that allow one site to mention another regardless of the platforms on which they’re built. Their Micropub posting tools abstract away the writing and posting experience to allow you to pick and choose your favorite editor. They’ve got multiple social reader tools to let you follow the people and content you’re interested in and reply to things directly in the reader. I presented a small proof of concept at a recent education conference, for those who’d like to see what that experience looks like today.

Perhaps if more platforms opened up to these ideas and tools, we might be able to return, but with a lot more freedom and flexibility than we had in the nostalgic blogosphere?

Yet, we’ll still be facing the human work of interacting and working together. There are now several magnitudes of order more people online than there were in the privileged days of the blogosphere. We’re still going to need to solve for that. Perhaps if everyone reads and writes from their own home on the web, they’re less likely to desecrate their neighbor’s blog because it sticks to their own identity?

There’s lots of work to be done certainly, but perhaps we’ll get there by expanding things, opening them up, and giving ourselves some more space to communicate?