Read The Importance of URLs by Aaron Parecki (Aaron Parecki)

Chirpify Acquires Urban Airship Preview
Last night around 11pm, I posted a link to the above story on Twitter, Facebook, and on my own site with the caption "Chirpify acquires Urban Airship".
The note contained a bit.ly link which redirected to a shrturl.co link which then displayed the article.
Thi...