📑 YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant

Annotated YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant by Mark Bergen (Bloomberg)

YouTube doesn’t give an exact recipe for virality. But in the race to one billion hours, a formula emerged: Outrage equals attention. ❧

Talk radio has had this formula for years and they’ve almost had to use it to drive any listenership as people left radio for television and other media.

I can still remember the different “loudness” level of talk between Bill O’Reilly’s primetime show on Fox News and the louder level on his radio show.