Read Firefighters Rescue People From Rooftop of Burning West LA High-Rise Building (NBC Los Angeles)

Firefighters are battling flames Wednesday at a West Los Angeles high-rise building.

This article is the first time I’ve seen a Waze-based map embedded into a web page. It’s a particularly interesting use case since the fire described is along one of the busiest thoroughfares in West Los Angeles during rush hour, so having real-time traffic surrounding it can be quite useful to telling the real-time story from a local news perspective.

I can imagine that these would also be helpful on event posts or sites like Meetup.com where people are interested in traffic patterns and/or parking surrounding a particular destination.