Read Aggrieved ad tech types decry Google dominance in W3C standards – who writes the rules and for whom? by Thomas Claburn (The Register)

World Wide Web Consortium urged to get its governance act together
Earlier this week, 20 web advertising companies wrote to the World Wide Web Consortium (W3C)'s Advisory Board to ask that the standards organization revise its governance process to prevent ad tech giants like Google from running roughshod over the concerns of others with an interest in the web.