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    Tag: marketing

    Brief Review of “Publishing E-Books For Dummies” by Ali Luke

    This is a great introduction for the hobbyist writer, but most (including serious/professional authors) will likely find that they’re going to need some significant help and require additional resources to know what they’re getting themselves into and to best leverage the business side of the business.

    March 31, 2015August 30, 2015 by Chris Aldrich

    Failings and Opportunities of the Publishing Industry in the Digital Age

    On Sunday, the Los Angeles Times printed a story about the future of reading entitled “Book publishers see their role as gatekeepers shrink.” The article covers most of the story fairly well, but leaves out some fundamental pieces of the business …

    December 31, 2010April 21, 2015 by Chris Aldrich

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