Who owns the publication you’re reading right now? It’s a question you should ask no matter what you’re reading. In Latin there’s a phrase cui bono, which roughly translates as “who is benefiting?” It’s a good idea to know who is profiting in any situation. Why? So you can make educated decisions.
If things are as potentially as nefarious as they sound here, I’m archiving a copy of this article to the Internet Archive now, just in case the new owners notice and it disappears.