Integral Ad Science, Comscore and Oracle are leaking the top secret classifications they use to block ad revenues from the news.
The idea that brand safety is killing quality journalism is the shocking take away for me here. Companies are generally throwing away a lot of their advertising money into a dark pit, but to be doing it while actively killing journalism (and by proxy: democracy) is appalling.
Breaking news reporting often gets essential facts wrong. In fact, the rampant misreporting can be so common as to be predictable. And so, On the Media has developed formulas (with the help of experts) for how to spot spotty coverage.
Rather than counting on news outlets to get it right, we're looking at the other end. We have some tips for how to sort good information from bad -- whether the breaking news is about a tragic mass shooting or a stock market crash, an epidemic or a rash of election polls. Below is our collection of Breaking News Consumer's Handbooks, and it's growing all the time. Each one comes with a printable PDF that you can tape to your wall the next time you encounter a big news event.
I’ve listened to many in this series over time, but there are a few I’ve missed and would like to revisit.
For the last four years, the Times reporter has been the human incarnation of a nation riveted, like it or not, by Donald Trump.
Bookmarked on 2020-11-09 at 22:31.