Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it’s hard to know what does and doesn’t work. Medium, in particular, has become a major player in the world of startup content, but is it really that great?
The numbers just didn’t make sense. Yes, I could put more into Medium and try to build up readership even more. The guys at Basecamp regularly get 250k+ views on their content. But doing that helps Medium the most in the long run. They’ve been fumbling left and right trying to figure out how to make Medium sustainable, and I’m just not convinced they’ll always do what’s best for us and our business.
Now I didn’t want to throw out distribution on Medium entirely. There can definitely be some benefit to syndicating content there. It’s essentially another distribution channel to expose people to our content.
So we needed a game plan on how we could still make use of Medium as a distribution channel without cannibalizing our own readership or SEO work.
This is 100% on the mark, you should definitely own your own content. Syndicating it out to Medium is a great idea, particularly when you can get a rel=”canonical” tag for the original on Medium. Incidentally Medium has their own WordPress plugin that will allow you to quickly and easily syndicate your site’s content directly to Medium without needing to separately import it. It’s also available on a per post basis.
But, even with this, you’re only getting 50% of the value of having your own website because you’ve only got one way communication out. Next you’ll need communication back in. What if I said you could get a lot of the comments, likes, and interactions from those other silos back into your website too? This way the conversations others are having relating to your content also come back to your site and enrich it there? What if you could own all (or almost all) of the conversation around your content?
Think about it, what if there was an @mention functionality that worked from website to website instead of being stuck inside Twitter, Facebook, Google+, Instagram, Flickr etc.? Interestingly, it exists! And you can set it up for free with last year’s new W3C Webmention protocol which already has WordPress plugins ready to go. Roughly for WordPress you’ll need the Webmentions plugin, the Semantic Linkbacks plugin, the Syndication Links plugin, a few strategically placed rel=”me” tags on your site, (maybe some tweaks to your microformats on your theme), and a free Brid.gy account. Details for setting it up can be found on the WordPress pages of the indieweb.org website. I suspect if you’re strong enough to have figured out the tech for your article, you could probably have it up and running in under an hour or so. Then instead of feeding content from your blog to the black hole of social media, you could have actual two-way communication with many social silos! Now you won’t need to pay as much attention to those other sites as you can use your WordPress site as an “app” to interact with them instead.
I’m happy to help walk you through it if you’re interested and need help. My own personal site has some documentation of some of the above as well as examples of how it works.
In some sense, hopefully this post on my site will be an interesting exemplar. I own it and “loaned” or syndicated copies to Disqus and Twitter. Comments, likes and reposts you make to the Twitter copy will automatically be ported back here after the fact using Brid.gy. (Sadly, Disqus isn’t supported–yet.)
I stopped using Facebook because I didn’t trust the people behind Facebook. I had grown weary of the sly and underhand tactics used to grow their network and was unwilling to remain part of it. But if I’m honest, I couldn’t trust myself either. Visiting Facebook would elicit behaviour you could only describe as stalking; trawling through the feeds of my friends, seeking out people I vaguely knew. I had better things to do with my time.
Almost a decade later, I’m having similar thoughts about Twitter.
sub·men·tion (noun informal): 1. A post about someone or something on a personal website where one neglects (accidentally or on purpose) to either send a webmention and/or syndicate a copy out to an appropriate social silo. 2. Such a post which explicitly has the experimental microformat rel=”nomention” which prevents webmention code from triggering for the attached URL. 3. Any technologically evolved form of apophasis (Greek ἀπόφασις from ἀπόφημι apophemi, “to say no”) which sends no notifications using standard Internet or other digital protocols.
Early 21st century: a blend or portmanteau of subliminal and webmention.
Your post reminded me of a challenge I see every time Couros posts about students having those three aspects of a digital identity: no matter how much we as educators may encourage this, ultimately it is up to the students to make it part of their lives. I have been blogging with my students for some years now, and when it is not a class requirement, they stop posting. I think part of this digital presence that we want students to establish – the \”residency,\” as Robert Schuetz said in the recent blog post that led me here (http://www.rtschuetz.net/2016/02/mapping-our-pangea.html) – is not always happening where we suggest. I know my students have an online presence – but it\’s on Instagram and Snapchat, not the blogsphere. Perhaps instead of dragging kids on vacation to where we think they should set up shop, we need to start following them to their preferred residences and help them turn those into sturdy, worthy places from which to venture out into the world.
This is certainly an intriguing way to look at it, but there’s another way to frame it as well. Students are on sites like Instagram and Snapchat because they’re connecting with their friends there. I doubt many (any?) are using those platforms for learning or engagement purposes, so attempting to engage with them there may not translate for educators. It may have the colloquial effect of “I’m on Snapchat because my parents aren’t; if my parents join I’m either going to block them or move to another platform they’re not on.” Something similar to this was seen in cultural teen use of Facebook as parents swarmed to the platform over the past decade. To slightly reframe it, how many high school teachers in the past have seen students in the hallways between classes socializing and thought to themselves, “I should go out and teach in the hallway, because that’s where the students are and they seem alert?”
It might also shed some light on our perspectives to look at what happens at the end of a quarter or semester in most colleges. I always remember book sellback time and a large proportion of my friends and colleagues rushed to the bookstore to sell their textbooks back. (I’ll stipulate the book market has changed drastically in the past two decades since I was in University, but I think the cultural effect is still roughly equivalent.) As a bibliophile I could never bring myself to sell books back because I felt the books were a significant part of what I learned and I always kept them in my personal collection to refer back to later. Some friends I knew would keep occasional textbooks for their particular area of concentration knowing that they might refer back to them in later parts of their study. But generalizing to the whole, most students dumped their notes, notebooks, and even textbooks that they felt no longer had value to them. I highly suspect that something similar is happening to students who are “forced” to keep online presences for coursework. They look at it as a temporary online notebook which is disposable when the class is over and probably even more so if it’s a course they didn’t feel will greatly impact their future coursework.
I personally find a huge amount of value in using my personal website as an ongoing commonplace book and refer back to it regularly as I collect more information and reshape my thoughts and perspectives on what I’ve read and learned over the years. Importantly, I have a lot of content that isn’t shared publicly on it as well. For me it’s become a daily tool for thinking and collecting as well as for searching. I suspect that this is also how Aaron is using his site as well. My use of it has also reached a fever pitch with my discovery of IndieWeb philosophies and technologies which greatly modify and extend how I’m now able to use my site compared to the thousands of others. I can do almost all of the things I could do on Facebook, Twitter, etc. including interacting with them directly and this makes it hugely more valuable to me.
The other difference is that I use my personal site for almost everything including a wide variety of topics I’m working on. Most students are introduced to having (read: forced to maintain) a site for a single class. This means they can throw it all overboard once that single class is over. What happens if or when they’re induced to use such a thing in all of their classes? Perhaps this may be when the proverbial quarter drops? Eventually by using such a tool(s) they’ll figure out a way to make it actively add the value they’re seeking. This kernel may be part of the value of having a site as a living portfolio upon graduation.
Another issue I often see, because I follow the space, is that many educational technologists see some value in these systems, but more often than not, they’re not self-dogfooding them the same way they expect their students to. While there are a few shining examples, generally many teachers and professors aren’t using their personal sites as personal learning networks, communications platforms, or even as social networks. Why should students be making the leap if their mentors and teachers aren’t? I can only name a small handful of active academic researchers who are heavily active in writing and very effectively sharing material online (and who aren’t directly in the edtech space). Many of them are succeeding in spite of the poor quality of their tools. Rarely does a day go by that I don’t think about one or more interesting thought leaders who I wish had even a modicum of online space much less a website that goes beyond the basic functionality of a broken business card. I’ve even offered to build for free some incredibly rich functional websites for researchers I’d love to follow more closely, but they just don’t see the value themselves.
I won’t presume to speak for Aaron, but he’s certainly become part of my PLN in part because he posts such a rich panoply of content on a topic in which I’m interested, but also in larger part because his website supports webmentions which allows us a much easier and richer method of communicating back and forth on nearly opposite sides of the Earth. I suspect that I may be one of the very few who extracts even a fraction of the true value of what he publishes through a panoply of means. I might liken it to the value of a highly hand-crafted trade journal from a decade or more ago as he’s actively following, reading, and interacting with a variety of people in a space in which I’m very interested. I find I don’t have to work nearly as hard at it all because he’s actively filtering through and uncovering the best of the best already. Who is the equivalent beacon for our students? Where are those people?
So the real question is how can we help direct students to similar types of resources for topics they’re personally interested in discovering more about? It may not be in their introduction to poetry class that they feel like it’s a pain doing daily posts about on a blog in which they’re not invested. (In fact it sounds to me just like the the online equivalent of a student being forced to write a 500 word essay in their lined composition book from the 1950’s.) But it’ll be on some topic, somewhere, and this is where the spark meets the fuel and the oxygen. But the missing part of the equation is often a panoply of missing technological features that impact the culture of learning. I personally think the webmention protocol is a major linkage that could help ease some of the burden, but then there’s also issues like identity, privacy, and all the other cultural baggage that needs to make the jump to online as seamlessly (or not) as it happens in the real world.
…perhaps we’re all looking for the online equivalent of being able to meld something like Maslow’s Hierarchy of Needs with Bloom’s Taxonomy?
I’ll have to expand upon it later, but perhaps we’re all looking for the online equivalent of being able to meld something like Maslow’s Hierarchy of Needs with Bloom’s Taxonomy? It’s certainly a major simplification, but it feels like the current state of the art is allowing us to put the lower levels of Bloom’s Taxonomy in an online setting (and we’re not even able to sell that part well to students), but we’re missing both its upper echelons as well as almost all of Maslow’s piece of the picture.
With all this said, I’ll leave you all with a stunningly beautiful example of synthesis and creation from a Ph.D. student in mathematics I came across the other day on Instagram and the associated version she wrote about on her personal website. How could we bottle this to have our students analyzing, synthesizing, and then creating this way?
Without all the jargon, we’re actually using our own websites to carry on a back and forth threaded conversation in a way that completely makes sense.
In fact, other than that our conversation is way over the 280 character limit imposed by Twitter, the interaction was as easy and simple from a UI perspective as it it is on Twitter or even Facebook. Hallelujah!
This is how the internet was meant to work!
A hearty thanks to those who’ve made this possible! It portends a sea-change in how social media works.
Given Livefyre‘s origin as a commenting platform along the lines of Disqus and Intense Debate, this photo of their current offerings from Adobe makes it sound a lot like what the Webmention Open Spec does for my WordPress-based website.
We are proud to bring you the first alpha release of Linkback, an interesting suite of modules which can help integrate your website with the wider internet. Linkback provides the backend functionality to save both outgoing and incoming pings and webmentions involving remote sites.
Drupal 8, now (along with platforms like WithKnown, Perch, WordPress, Craft, Kirby, ProcessWire, Elgg, and Django) has Webmention support. Congratulations to Dan Feidt (aka HongPong) and everyone involved!
This means that more websites can communicate directly with each other on the open and decentralized web. (Wouldn’t you like to “@mention” someone from your own website to theirs?) It’s a rapidly growing reality on the internet.
Aaron, there are a couple of different ways to set up IndieWeb replies in WordPress (or even on other platforms like Known).
Known has a simple reply mechanism, but isn’t always good at including the original context for the reply making the individual post as stand-alone as one might like. Known includes the URL of the post it’s a reply to, but that’s about it. It’s contingent upon the user reading the reply clicking on the link to the original post to put the two together. This is pretty simple and easy when using it to reply to posts on Twitter, but isn’t always as flexible in other contexts.
One of the added values of replies in WordPress is that there’s a bit more flexibility for including a reply context to the post. You’ll note that this reply has some context at the top indicating exactly to what it is I’m replying.
The first way to generically set up a reply on almost any platform that supports sending Webmentions is to write your reply and and include some simple semantic HTML along with the URL of the post you’re replying to that includes a class “u-in-reply-to” within the anchor tag like so: <div class="h-entry">
<a class="u-in-reply-to" href="http://example.com/note123">The post you're replying to</a>
<div class="p-name p-content"> Good point! Now what is the next thing we should do?</div>
If you’re using WordPress, you can do this manually in the traditional content block, though you likely won’t need the div with h-entry as your theme more likely than not already includes it.
More automated replies
If you’d like a quicker method for WordPress, you can use a few simple plugins to get replies working. Generally I recommend David Shanske’s excellent and robust Post Kinds Plugin which handles both reply contexts as well as all of the required markup indicated in the manual example above. Naturally, you’ll also want to have the Webmention Plugin for WordPress installed as well so that the reply is sent via Webmention to the original post so that it can display your reply (if it chooses to–many people moderate their replies, while others simply collect them but don’t display them.)
A few weeks ago I wrote about configuring and using the Post Kinds Plugin in great detail. You should be able to follow the example there, but just choose the “reply” kind instead of the “read” example I’ve used. In the end, it will look a lot like this particular reply you’re reading right now, though in this case, I’ve manually included your original tweet in the body of my reply. A more native Post Kinds generated reply to a tweet can be seen at this example: http://boffosocko.com/2016/08/17/why-norbert-weiner/
Naturally, your next question may be how to POSSE your replies to other services like Twitter. For that, there’s a handful of methods/plugins, though often I suggest doing things manually a few times to familiarize yourself with the process of what’s happening. Then you can experiment around with one or more of the methods/plugins. In general the easier the plugin is to set up (example: JetPack), the less control you have over how it looks while the more complicated it is (example: SNAP), the more control you have over how the output looks.
If you’d like, feel free to experiment sending replies back to this post while you try things out. If you need additional help, do join one or more of us in the IndieWeb chat.
A WordPress plugin that allows you to easily create a huge variety of social media post types to own your social media life online.
Within the broader social media world there are a huge variety of types of posts. These range from common articles to status updates to likes or favorites to more varied post types like photos, bookmarks, RSVPs, checkins, videos, reviews, jams, reads, audio, exercise, food, recipes, and even an exotic and rare chicken post type. While this list barely scratches the surface, the IndieWeb wiki has an almost exhaustive list along with examples.
Many social platforms sub-specialize in only one specific post type while others provide support for multiple types. Here are some common examples:
Twitter: status updates
Instagram: photos, videos
Facebook: status updates, articles, photos, videos, links, events, life events, checkins, emotions
LinkedIn: status updates, articles, résumés
Tumblr: text, photo, quote, link, chat, audio and video
Last.fm: listens (aka scrobbles)
Wouldn’t it be better to have a single personal website where you could post all these types of content easily and quickly?!
For a few years now, I’ve been posting these and many other types of posts on my personal website. When it’s appropriate I crosspost many of them to the social media silos that support these types so that friends, family, and colleagues can subscribe to them in the way that’s easiest for them.
Post Kinds Plugin
The Post Kinds Plugin for WordPress attempts to make it much easier to create customized displays for and format each of these types of posts (and many more). It leverages the flexibility and power of WordPress to be your single social media hub while, along with other IndieWeb friendly plugins, still allowing you to interact with other social networks.
Post Kinds Plugin not only indicates in the metadata what each post type is, but provides each post with some contextualization as well as the appropriate microformats classes to make it easier for other sites or parsers to interpret these posts. In short it helps to make status updates look like status updates; favorites appear like favorites; (schnozzberrys look like schnozzberrys); and RSVPs look like RSVPs in keeping with common user interfaces on many social platforms. (And in case you didn’t know, you can now post an RSVP on your own website and send a notification to posts elsewhere on the web of your intention!)
Post Kinds Plugin is different from WordPress’s Post Formats functionality
This sounds a little bit like the WordPress theme specific functionality of Post Formats, doesn’t it? Yes and resoundingly no!
Post Formats was a WordPress feature introduced in version 3.1, ostensibly to compete with other social platforms like Tumblr which offers the explicit post types of text, photo, quote, link, chat, audio and video.
Within WordPress, post formats are available for users to choose from if the theme enables support for them. And typically if they do support them they often provide specific display outputs and CSS styling that are controlled by the theme, often to make them look like what users have come to expect these post types to look like on other social media platforms. As an example, a “Status” post would typically display a short update which doesn’t include a title. Each theme that supports post formats chooses which ones they support, how to display them, and they can vary quite a bit from one theme to the next.
Below is the list of the nine supported formats with brief descriptions of their purpose taken from the WordPress codex:
aside – Typically styled without a title. Similar to a Facebook note update.
gallery – A gallery of images. Post will likely contain a gallery shortcode and will have image attachments.
link – A link to another site. Themes may wish to use the first <a href=” “> tag in the post content as the external link for that post. An alternative approach could be if the post consists only of a URL, then that will be the URL and the title (post_title) will be the name attached to the anchor for it.
image – A single image. The first <img /> tag in the post could be considered the image. Alternatively, if the post consists only of a URL, that will be the image URL and the title of the post (post_title) will be the title attribute for the image.
quote – A quotation. Probably will contain a blockquote holding the quote content. Alternatively, the quote may be just the content, with the source/author being the title.
status – A short status update, similar to a Twitter status update.
video – A single video or video playlist. The first <video width=”300″ height=”150″> tag or object/embed in the post content could be considered the video. Alternatively, if the post consists only of a URL, that will be the video URL. May also contain the video as an attachment to the post, if video support is enabled on the blog (like via a plugin).
audio – An audio file or playlist. Could be used for Podcasting.
chat – A chat transcript
There is anecdotal evidence that the WordPress Post Format functionality is slowly falling out of favor and there hasn’t been much, if any, change in how the feature works in the past several years.
The Post Kinds Plugin in many respects picks up where Post Formats left off, extends them significantly, and also builds a stronger platform for more modern website to website interactions.
The Post Kinds Plugin out of the box generally does an excellent job of styling with some generic CSS to make these various post types look and behave as one expects without any changes or modifications to one’s theme. However, designers are more than welcome to either customize their CSS to their hearts’ content, or, if they prefer, they can manually code specific template views to override the plugin’s original views within their theme or child theme.
Because, in part, the Post Kinds Plugin is designed for use with IndieWeb philosophies in mind, it has built in microformats support. What are microformats? They’re simple semantic classes added to the HTML of one’s site that allow parsers or other programs to read the data on your posts and pages to provide extended or increased functionality. WordPress’s core functionality already includes some microformats version 1 support; Post Kinds Plugin extends this quite a bit and uses the more modern version 2 specifications. Because Post Kinds takes care of these additional microformats, some older themes will have a leg up in the IndieWeb space despite having either limited or no theme support.
As an example using the reply post kind, the context from the site for which the particular post is actually a reply to is wrapped with the semantic class “p-in-reply-to”. As an example of the extended functionality provided by microformats, if one is using the Webmentions Plugin to send a webmention to the post that is being replied to, that remote site can parse the reply and display it properly as a reply in their comments section. (For WordPress sites receiving these webmentions, they can utilize the parser built into the Semantic Linkbacks Plugin.)
Similarly, bookmarklets, feed readers, or other programs could utilize these microformats and the data on your page to create customized views and displays.
Plugin Installation and Configuration
Installation of the plugin is relatively straightforward. From the Plugin tab in the WordPress admin interface, one can click the Add New button at the top of the page and either search for the plugin within the repository and install and activate it, or they can use the Upload Plugin button and install it from a prior download from either the WordPress repository or from the GitHub repository.
Configuration can be done from the Settings tab within the WordPress admin interface or, if the IndieWeb Plugin is installed, the settings can be found under IndieWeb » Post Kinds tabs in the admin interface.
Within the settings you can choose the post kinds you wish to enable on a particular site–not all sites will necessarily need or even want all types. I recommend only enabling the specific kinds you will actively be using; you can always come back and add additional types in the future. Some types may be enabled by other specific plugins that work in conjunction with Post Kinds Plugin.
Not having a post kind enabled will not disable the functionality on existing posts, it only hides the selection in adding new posts. This way if you enable favorites as a type and only use it a few times before deciding to disable it, the old posts will still exist and display properly.
You can also enable a Default Kind for New Posts. Most people will likely choose Article which is the default, but if your site is primarily used like a microblog for short status updates, then obviously Note may be your best default. Are you building a linkblog? Then you could enable the Bookmark kind.
How to use Post Kinds in practice
So how does this all actually work for creating posts?
Let’s start with a simple example. Let’s say I read a lot online and I’d like to have a linkblog of all of the articles I read. Let’s say I’m reading the article Lyme Disease’s Worst Enemy? It Might Be Foxesin the New York Times. I’d like to start out by creating a read post to indicate to those following me that I’ve read this particular article.
While I could do it manually, typically I’ll use a custom bookmarklet (more on how to do this shortly), which I click on in my browser bar as I read the article. The bookmarklet will create a new WordPress post and automatically fill in the URL of the article into the “Post Properties” metabox created by the Post Kinds Plugin in the admin UI of my WordPress site.
Then, I will click on the blue Retrieve button (pictured above) just under the post’s URL. The Post Kinds Plugin will parse the New York Times article page for either explicit metadata or Open Graph data to fill in some context about the article I’m reading in the Post Properties meta box. The main tab will autofill with the Name/Title of the article, a Summary/Quote of the article, and Tags if available. Similarly the other tabs in the Post Properties meta box including Details, Author, and Other will fill in with any available metadata about the Lyme disease post I’m reading.
In this particular example, the Times didn’t do a good job on the author data, so I’ll go to that tab and manually cut/paste the author’s name into the Author/Artist Name field, their URL into the Author/Artist URL field, and (optionally) the URL for their photo image as well. If other fields are improperly filled out or you would like to change them, one can manually adjust them if necessary. Not all kinds need (or show) all theses metadata fields when they’re ultimately published.
The retrieve button will also attempt to fill in an appropriate post Title into the posts’ field for that, but it can be modified manually if necessary. On many post kinds, though one may fill in an explicit (traditional WordPress post) title, it may not display on the final post because an explicit title isn’t really needed and the Post Kinds Plugin won’t display it. The note kind is a particular example of this behaviour.
Now that the contextual part of the post I’m reading is handled, I can, if I choose, add any notes, quotes, thoughts, or other personal data about what I’ve read into the main text box for the particular post.
The bookmarklet should have automatically set the post kind selector in the Kind metabox to Read and, if available, the older WordPress post format to link. (These can be changed or overridden manually if necessary.) Post Kinds does its best to properly and appropriately map Post Kinds to Post Formats, but the relationship isn’t always necessarily one-to-one and there are obviously many more kinds available than there are post formats.
Finally, the article can be published (unless you want to add any additional metadata to your post for other plugins or needs.)
Now I can also go to the URL of my personal site at http://example.com/kind/read/ where I can find an archive of this and all the posts I’ve read in the past.
Other post kinds work relatively similarly, though some may take advantage of other appropriate metadata fields in the Post Property meta box. (For example RSVPs use the RSVP dropdown field within the Other tab in the Post Property box.)
Custom feeds for Post Kinds
For sites adding lots of different post kinds all at once, the extra possible “noise” in one’s RSS feeds may have the potential to turn a site’s subscriber’s off. Fortunately the plugin also has custom RSS feeds for each of the particular post kinds which follows a particular format. As an example, the RSS feed for all the posts marked as “Note”, could be found at either the URL http://www.example.com/kind/note/feed
or http://www.example.com/feed/?kind=note (if one doesn’t have pretty permalinks enabled). Other feeds can be obtained by replacing “note” with the base names of the other kinds (reply, article, etc.).
Post Kinds Plugin also handles the display of archives for individual post kinds. To view all the posts marked as notes, for example, one could visit the URL http://www.YOURSITE.COM/kind/note/. Simply replace YOURSITE.COM with your particular site name and the particular post kind name to access the others. In some areas of the social media world, this particular archive display of notes might be considered a personal Twitter-like microblog.
For Post Kinds Plugin users who like the simplicity and ease of use of bookmarklets, one can add ?kindurl=URL to their post editor URL and it will automatically fill this into the URL box in post properties. Adding ?&kind=like to the post editor URL will automatically set the kind.
As a full example, the URL pattern https://www.example.com/wp-admin/post-new.php?kindurl=URL&kind=like will automatically create a new post, set the post kind as like and auto-import the permalink URL for the page into the URL field of the Post Properties meta box.
The following code could also be used as a template to create a full set of browser bookmarklets. (Keep in mind the base URL example.com will need to be changed to the base URL of your personal site for it to work properly. One would also change the word bookmark in the code to any of the other types.)
Now that we’ve seen a few examples and gotten things set up, let’s take a brief look at all of the Post Kinds that are available. To make things a bit easier, we’ll break them up into four groups based on some shared qualities.
The Non-Response Kinds
These kinds have an analog in WordPress’s original post formats. Adding context to one of these may make it a passive kind.
Article – traditional long form content – a post with an explicit post title
Note – short content or status update – a post with just plain content and usually without an explicit post title
Photo – a post with an embedded image as its primary focus. This uses either the featured image or attached images depending on the theme.
Video – a post with an embedded video as its primary focus
Audio – a post with an embedded sound file as its primary focus
The Response Kinds
Response kinds differ from the non-response in that they are usually intended to be interactions with other external sites. For the best experience and improved functionality with these post kinds, it is recommended, but not required, that one have the Webmentions and the Semantic Linkbacks Plugins installed and activated. Doing so will send notifications of the replies and other interactions to those external sites which often display them. (These help your site work just like replies and mentions do on many other social media platforms, they just do so in distributed ways, so that neither you nor your friends necessarily need to be on the same platform or content management system to communicate.)
Reply – used for replying to someone else’s post
Repost – a complete repost of someone else’s content
Like – compliments to the original post/poster
Favorite – content which is special to the favoriter
Bookmark – this is basically sharing/storing a link/bookmark.
Quote – quoted content
RSVP – a specific type of reply regarding attendance of an event
The Passive Kinds
To “Scrobble” a song is to make a related post on your website when listening to it. This is the most well-known example of a passive kind of post. These kinds are formed by having content in the context box on one of these types of posts.
Listen – scrobble – listening to an audio post
Jam – Indicates a specific personally meaningful song
Watch – watching a video
Play – playing a game
Read – reading a book, magazine, or other online material
The following kinds are reserved for future use within the plugin but will not currently show up in the interface unless enabled directly within the code. In some cases, these kinds don’t have the appropriate metadata fields within the plugin to make them user friendly without significant work.
Wish – a post indicating a desire/wish. The archive of all of these posts would be a wishlist, such as a wedding, birthday, or gift registry.
Weather – a weather post would be about current weather conditions
Exercise – represents some form of physical activity
Trip – represents a trip or journey and would require location awareness
Itinerary – refers to scheduled transit, plane, train, etc. and does not generally require location awareness
Check-In – identifying you are at a place. This would use the extended WordPress Geodata. It will require the Simple Location Plugin or something equivalent to add location awareness to posts. Some people are beginning to use this with the OwnYourSwarm application, which may require further configuration of your site to work properly.
Tag – allows you to tag a post as being of a specific tag, or person tagging.
Eat – for recording what you eat, perhaps for a food diary
Drink – similar to Eat, but for beverages
Follow – a post indicating you are now following someone’s activities (online)
Mood – feelings or emotions you’re having at the time of posting
Recipe – ingredients and directions for preparing food or other items
Issue – an article post that is typically a reply to some source code, though potentially anything at a source control repository
Event – a post kind that in addition to a post name (event title) has a start datetime, (likely an end datetime), and a location.
If you’re reading this on my personal website, you can click on and view a variety of these post kinds described above to give you an idea of what they look like (and how they function with respect to Webmentions and other IndieWeb functionalities).
I’ve tried to cover as much of the basics of the plugin and provide some examples and screenshots to make things easier, but as always, there are ways to do additional custom configuration under the hood. I’m sure there are also off-label uses of the plugin to get it to do things the creator didn’t intend.
For additional details, one is certainly encouraged to skim through the code. If you have specific questions or problems, you can usually find the developer of the plugin and many of its users in the IndieWeb chat (web chat, IRC, Slack, etc.) for possible real-time help or support, or you can post questions or issues at the GitHub repo for the project.
Special thanks to David Shanske for creating and doing a stellar job of maintaining the Post Kinds Plugin. Additional thanks to those in the IndieWeb community who continue to refine and revise the principles and methods which make it constantly easier for people to better own and control their social lives online by owning their own websites and data.
There's a better way to own and control your online identity
Whether you’re starting a blog, building your personal brand, posting a resume, promoting a hobby, writing a personal journal, creating an online commonplace book, sharing photos or content with friends, family, or colleagues, writing reviews, sharing recipes, podcasting, or any one of the thousand other things people do online it all starts with having a presence and an identity online.
The seemingly difficult task these days is deciding where that should be. There’s Twitter for sharing short updates and bookmarks to articles; Instagram, Snapchat, Flickr, and YouTube for photos and videos; Facebook for communicating with family and friends; LinkedIn for work and career related posts; Swarm for sharing your location; and literally thousands of others for nearly every micro-slice of content one could think of.
Can you possibly be on them all? Should you? Would you want to be? Could you keep up with it? Which one really and truly represents the real you? Could any of them?
And what about your friends, family, and potential audience for all of these things? Some will be on Twitter while others only use Facebook. Grandma is worried about privacy and is only on Instagram to see photos of the grandchildren. Mom is on Facebook because she thinks that’s what the internet is, and wants to like everything her children post. Teenagers don’t want to be on any platforms their parents have heard of. It’s obvious that everyone has their own preferences and favorites.
In short, the web and using it for easy communication has become fraught with fragmentation and walls that often make communicating online far more difficult than it should be. Wouldn’t it be better if you had a single website that represented you online and through which you could easily communicate with everyone?
By analogy consider the telephone system which, just like the internet, consists of wires and hardware to access the network. Every user on the network has their own phone and phone number. What would it be like if AT&T users could only speak to other AT&T users and needed another separate phone, account, and phone number to speak to friends and family on Verizon and yet another to talk to friends on Sprint? To a great extent, this is what the internet has evolved to become with monopolistic, for-profit, corporate services like Facebook/Instagram, Twitter, LinkedIn, and all the rest.
Is there a better and more robust solution than these multitudes of social media sites which all come with their own onerous terms of service, limitations on your creativity, reach, ownership, and control of your online identity?
A growing number of people on the web are sure there is and they’re working together in an open yet coordinated way to improve the democratized nature of the decentralized internet. This movement is known as the IndieWeb.
Purpose of IndieWeb
The purpose of the IndieWeb movement is to help put you in control of your web presence, allow you a more true sense of ownership of your content, and to allow you to be better connected to your friends, family, colleagues, and communities. By first owning your own domain name and having your own personal website, the IndieWeb aims to help facilitate the following:
You are in Control
You can post anything you want, in any format you want, with no one monitoring you. In addition, you share simple readable links such as http://www.example.com/ideas. These links are permanent and will always work.
Control and Freedom
You should be able to exercise your freedom of speech and publish anything you want whenever you want. You should be able to set your own rules and own limits. You should be able to post content as long or short as you like with no pre-imposed limits or types whether it be text, photos, audio, or video. You should be able to have control over comments and protection against potential harassment, bullying, and online trolls.
Identity & Identity loss
Almost every social media site has a multi-page statement of their terms of service written in complicated legalese. More often that not, these terms are to protect them and not you. As a result people have found their accounts frozen, they’ve been shut out with no notice or warning, their identities have been reassigned, or their content simply disappears with liitle or even no notice. Often there is either no method of recourse, or it is difficult to communicate with these corporations and may take weeks or worse to recover one’s account and data, if at all.
Without care, one can become branded with the identity of the social media network of which they’re a part. If trolls overrun your social service then suddenly by association, you’ve become one too.
User Interface/User EXperience
You should have the ability to control how your site looks and works. Do you want a piece of functionality that one of your social network sites doesn’t have? Add it the way you want it. Create better navigation, better interactivity, better design to reflect your own identity instead of a corporation’s cookie-cutter idea of your identity. Since your data is yours you can add new and interesting pieces of functionality using that data instead of waiting on a social site to think about it and implement it for you. Chances are that unless millions will find it valuable or a company doesn’t think it will scale, most won’t build it, so don’t hold your breath.
Your content is yours
When you post something on the web, it should belong to you, not a corporation. Too many companies have gone out of business and lost all of their users’ data. By joining the IndieWeb, your content stays yours and in your control.
Greater reliability and protection against content loss
Social media is only about 11 years old, and one thing is certainly true: sites will go out of business, they will get acquired, they can and willdisappear. When this happens, your data can disappear overnight without the ability to back it up or export it. A new corporation can take over and change the terms of service and do things with your data that you never intended. Content can accidentally or even willfully disappear without notice to you. In addition to the data, you can also lose contact with family, friends, and community members that also disappear without the service that connected you to them.
You can have greater control of site downtimes, server outages, maintenance, scalability issues, and database failures of silos attempting to solve massive scaling/engineering problems.
A better sense of ownership
Many in the IndieWeb community have found that they post more interesting and thoughtful pieces of content when they’re doing it on their own site rather than the “throw away” content they used to post to sites like Twitter. They feel a greater sense of responsibility and ownership in what they’re posting about and this can have a profound effect on the future of the internet and its level of civility.
When you own your own website, other web sites see that it’s you personally sending traffic to their sites instead of a generic social site. You have the ability to edit content at any time or delete it if you like.
You also have:
greater choice of public vs. private posts and control of who your audience is;
the ability to fix URL links when they break or disappear;
no outside advertising on your site without your explicit permission;
no one monetizing you;
no censorship of your content;
no terms of service which can often co-op your work without notice for advertising or other use;
ownership and control of affiliate links to monetize your work if you choose.
You are better connected
Your articles and status messages can go to all services, not just one, allowing you to engage with everyone regardless of their choice of platform. Even replies and likes on other services can come back to your site so they’re all in one place.
Since your content isn’t hidden behind the robots.txt of a silo service, you have much better search engine rankings and are more likely to be found, read, or have people interact with your content. If you choose, you can still syndicate your content to one or more social silos while still owning your content in the case that something happens to those silos. This allows you to continue to reach your friends, family, colleagues, and community who may have different ideas about where they prefer to interact online. Comments to and interactions with your content can come back to your original post to create a comprehensive conversation rather than have your conversation disjointed and spread over dozens of sites throughout the web.
How to be a part of the IndieWeb
Now that you’ve got a bit of an idea about what the IndieWeb movement is attempting to help people accomplish, how can you become a part of it and enjoy the benefits for yourself?
Own and use your own domain name
Fifteen or more years ago having your own domain wasn’t as easy or as inexpensive as it is now. There are hundreds and hundreds of domain registrars around the world that can register almost any domain name you can come up with for as little as 99 cents a year with the average closer to the $10-20 range depending on the name and the top level domain (.com, .org, .net, and .edu are examples of top level domains.)
For an extra $0-10 a month you can quickly purchase domain hosting so that when someone visits your fancy URL, it actually connects to a page on the internet. Whether that page is a single page of simple HTML with a line of text and a photo; a plug and play site like Wix or SquareSpace; a full blown professional open source content management system like WordPress or Drupal; a web site you build by hand using your own code; or it points to your Facebook or Twitter account page, you’ve just made a huge step toward better cementing your identity on the internet.
Once you own your own domain name, everything you post to the web will have a permalink URL which you can control. If you wish to change platforms or service providers you can relatively easily move all of your content and the permalinks along with it–much the same way you can move your cell phone number from one provider to another. People who visit your URLs will always be able to find you and your content.
If nothing else, owning your own domain name will give you something useful to put into the ubiquitous field labeled “your website” that exists on literally every social media website out there. (Even they are subtly telling you that you should have your own domain name.)
Added bonus: even most inexpensive domain registrars and hosting services will give you free email for your domain so you can create a custom branded personal email address like email@example.com. Even if you rely on G-mail or some other third party service for your email, it’s pretty easy to connect your own personal email address to your pre-existing account. It’ll make you look a lot more professional and will be far easier for your friends, family, and business colleagues to remember.
So you own your domain now?! Congratulations, you are officially a full-fledged member of the IndieWeb!
Own your data
Wait, it can’t be that simple can it? It is! But now that you’ve got your own website, it’s time to start using it to own your online identity and own your own content.
Next you may want to choose a content management system (CMS) in which to store and present your data. The IndieWeb has lists of projects which range from common services as simple as Tumblr and WordPress.com (both managed services with free hosting) to help in building your own site from the ground up in your programming language of choice. Which project you choose depends on your needs, desires for the future, and your abilities. There is something available for people of nearly every level of ability. Most domain registrars and internet host providers provide one or more means to quickly get up and running–just ask their customer service departments or see what they’ve got available online.
Most of these CMS solutions will give people a far bigger range of flexibility in terms of what they can write, record, and broadcast online. You don’t need to be limited to 140 characters if you choose not to be. Want to post more multi-media-based content with text, video, audio, and photos all at once? The online world can be your oyster and your social media platform no longer limits what is possible.
Ideally, what a lot of the IndieWeb developer community is rapidly building and iterating upon is an open and broadly distributeable way to make it easier for the everyday person to more easily own and operate all the functionality offered by the hundreds of social media websites without a lot of heavy and difficult-to-maintain overhead. A decade ago allowing Facebook to do everything for you may have been a simple “way out”, but now there are far more robust, diverse, and flexible solutions that aren’t as onerous. There are also newer open and easily supportable web protocols that make publishing and sharing your content far easier than before.
The first big piece most people enjoy implementing is writing their own content on their own site and syndicating it out to other services on the internet if they choose. Continuing to participate in your old siloed networks can help you stay connected to your pre-existing social networks, so you’re not leaving all your friends and family behind. Next, having all your replies/comments, likes, and other interactions come back from social silos to your own site as comments along with notifications is incredibly valuable. (These two processes are commonly known as Post On your Own Site, Syndicate Elsewhere (POSSE) and backfeed, and they can typically be done most easily with a free service like Brid.gy.)
Being able to write replies to articles or status updates on your own website and either @mentioning others as a means of notifying them is also very useful. The IndieWeb calls this universal implementation of @mentions that work across website boundaries Webmention and it’s built on an open and straightforward standard so that it can work with any website on the internet. (Remember the telephone analogy above? Now, thanks to Webmentions, everyone can be communicating on the same network.) As an example, imagine for a moment if you could @mention someone on Facebook from Twitter or vice-versa?! What if you could post a reply to a tweet on Twitter with your Facebook account?Using the Webmention spec, independent websites can easily do this now, though it may be quite a while before for-profit corporations support this simple protocol that is now a W3C recommendation.
With some of the basic building blocks out of the way, people tend to spread out a bit in the types of functionalities they’re looking for. It may range from posting status updates, pictures, or video to hosting your own podcast or or having different user interfaces to post to your own site–Micropub is great for this–to being able to put events on your site and allowing people to RSVP to them easily. Wouldn’t it be nice if you could post an event on your own website and people could use Facebook to RSVP to it? My site allows this possibility. Yours could too.
Everyone’s desires and needs will be different. Work on what you find most interesting and useful first (the IndieWeb calls these itches). Make a list of what you use most often on your old social media silos or wish they had and work on that first. Check out the IndieWeb wiki to see how others have implemented it–there’s no need to reinvent the wheel in darkness. Hop into the IndieWeb chat (there are multiple ways of doing this and interacting) and ask questions. Document what you’ve done in the wiki to make it easier for those who come after you.
Personally, I’ve always just thought about what functions do I use most on social sites and then ask myself how I might be able to do that on my own site. There’s little out there that hasn’t been explored by the bigger community, so searching the wiki for those types of functionality and seeing how others managed it usually makes it far easier. Chatting with folks in the community while I’m working always helps to sharpen my thinking and make me aware of ideas and methods I may have never considered much less come up with on my own.
If you never RSVP for things online or host events, then obviously don’t start there. Do you post photos regularly? Maybe you “like” everything you see online. In my case, I was a heavy user of Goodreads, so I spent parts of the last year working on more easily bookmarking things I’d like to read, posting reading status updates, and keeping notes on what I read, as well as highlights, marginalia, and book reviews after I’d finished reading.
The IndieWeb effort is different in several ways from previous efforts and communities. In particular it values principles over project-centrism. Other efforts have assumed a monoculture of one project as the ultimate solution for everyone. IndieWeb prefers developing a plurality of projects–why not have the same diversity on the web as we do in real life?
The community prefers chat in combination with a wiki to communicate and document its process. Some may prefer email distribution lists, but why? Who likes to read and respond to long email threads where information is typically locked away from the group, ignored, and simply unread? Instead, we utilize a chat (which has multiple methods of access–plurality, remember?) to host searchable conversations after which the best portions are documented on the wiki to be easily searchable and discoverable to all.
In the early days of social media, many talked, emailed and chatted about what they’d like to see. Sadly not much was done about expanding on these ideas, particularly by companies that all had their own profit-driven motives. As a result, the IndieWeb movement values showing before telling. They prioritize development by encouraging people to scratch their own itches, creating what they want to have and use on their own sites, and then iterating on those pieces to improve and refine them. If you won’t use a feature on your own site, why bother to have it?
IndieWeb puts design first and foremost. Protocols & formats come second. They’d prefer to focus on good user experience and user interaction. Users selfdogfood prototypes on their own sites to create minimum necessary formats & protocols.
Perhaps most importantly, the IndieWeb is people-focused instead of project-focused. The community is rich and diverse and has regular in-person meetups as well as camps across the world where everyone is welcome. The IndieWeb community is inclusive and has a code-of-conduct.
Join the IndieWeb Community
Where do I go from here? You said community in there. Where can I find it? How can I interact, get help, or even contribute back?
Regardless of your level of expertise, there are a huge number of resources, events, and even people available to you in a variety of formats. Whether you choose to meet with friends in person at IndieWebCamps or at regularly scheduled Homebrew Website Club meetups or interact online at a nearly continuous worldwide chat (using either web chat, Slack, Matrix, or IRC) there are many means of getting help and interacting to suit your schedule and needs to help build the personal website you’ve always wanted.
Building the indie web is a continuous process. While attending an IndieWebCamp can be an incredibly inspiring and encouraging event, we need to carry on doing so for more than just a few days a year when we can meet up in real life. We can not only support one another; we can share the best way to do things online. As we discover new ways of doing things, we can document them and share them easily with each other and the growing community.
If you’ve made it this far, I invite you to join us, and get started building the internet you’ve always wanted by building your home on the web first.
As of December 2017, the AltPlatform.org site which originally published this article has shut down. I’ve smartly kept a private archived copy of the original of this post here on my personal site and manually syndicated a copy of it to AltPlatform for just such a possibility. (Hooray for PASTA (Publish Anywhere, Save to (Private) Archive)!) As a result of the shutdown, I’m making the original public here.
Today I’m happy to announce I’ve added a discussions section to the website, directly below each article. Here you’ll be able to directly respond to what you’ve just read, share your thoughts, and have a discussion with other readers of my site. Today’s post is going to take a bit of a look inside why I’m doing this and how discussions work.
Jason your blogpost does a great job of laying out the values (and distractions) of comments on blogs and why someone would want to have them. I particularly like your choice to call this area of his personal site a “Discussion” area instead of the traditional “Comments” moniker most would give it.
While you use the oft-quoted statement (usually said in a dismissive tone in my experience):
If you want to respond, do so on your own website and tell me.
in the section espousing not allowing comments, I realize that this long-held concept of writing on your own website not only has significant value, but that the Indieweb way of replying and utilizing Webmentions (with moderation enabled if one prefers) for the notifications portion adds even more tremendous value.
Far too often, either in a blog’s comments section or even within social media, it’s all too easy to post an ill-conceived or hurtful drive-by response. It takes little time and thought to say “me too”, “I hate you”, “insert slur here”, or even click an innocuous “like” button many which do nothing for the conversation or discussion being proffered by the site owner. Worse, a very small portion of the world will see that a reader took these actions because they don’t really reflect heavily, if at all, within the reader’s own online presence–who searches for comments others have made online? How would you easily? It’s usually in these interactions that only the writer who spent some significant time trying to communicate can be crushed by overwhelming negativity rather than being showered with the intelligence, logic, or forethought they deserve for putting themselves out there, much less receiving praise for their work. It’s no wonder that people prefer to turn off comments.
Earlier this evening as I was reviewing the online discussion from the San Francisco Homebrew Website Club, I saw a comment from bdesham captured by Tantek Çelik, “I heard not having comments on Tumblr was a deliberate design, to avoid abuse, so to comment you have to reblog?” I recall having an HWC at Yahoo’s LA headquarters and hearing from someone within Yahoo that indeed this was exactly the reason that drove this piece of UX/UI. If you wanted to comment on Tumblr, you had to repost the content to your own front page along with the comment. This meant that you had to take true ownership of your words as they appeared front and center on your own site there. Who wants to publicly mark themselves with a proverbial Scarlet Letter just to be mean? (Some will, but increasingly many won’t because it redounds directly to their reputation.) Perhaps this is why some of the most marginalized people on the internet heavily use Tumblr and feel safe within their communities there?
As some will know, for the past few years I’ve been using the W3C’s recommended Webmention specification, a sort of cross-website universal @mention or @reply, which I’ve implemented on WordPress with the Webmention plugin and a few others, to accept replies/comments and other associated interactions on my blog in addition to the traditional comments box. While the traditional comment box has largely been unused on my site–making it often feel in the early days like I was “spewing words out into the void” as Jason describes–the Webmention piece seems to have made a far larger difference to me.
The majority of the interaction my site receives comes via Webmentions from Brid.gy in the form of short one-offs or simple “likes” which are backfed from Facebook, Twitter, or Google+. However a growing number of interactions are actually interesting and more substantive discussions. It’s these more “traditional” replies via Webmention that have the most value to me. They are better thought out replies and helpful commentary, which almost always appear front and center on the commenter’s own site (much the way Tumblr designed theirs) before they ever appear on my site as a comment. As Jason astutely points out, having comments that are longer than 140 characters can be very valuable as well; since my commenters are posting on their own sites where they have ultimate freedom, most of them aren’t constrained in any way except perhaps for the amount of time they wish to take.
So here you are Jason, I’ve commented by posting on my own site first and notifying you by manually copying it to your discussion section where others can participate as well. (If you supported receiving Webmentions, the interaction would be automatic and nearly seamless.) I’m curious if you’d consider implementing the Webmention spec (both sending and receiving) on your website and if you think it would have the same intended effect you mean when you enabled “Discussions” on yours?–I know it feels like it has on mine.
If you care to reply back, feel free to reply on your own site, include a permalink to my original and use the manual Webmention form (below the traditional comment box) and click “Ping Me!” Of course, if you’re old school, feel free to dust off the old comment box and give that a whirl too!
Some additional miscellaneous thoughts, highlights, and short comments on Jason’s post:
Comments sections often become shouting matches or spam-riddled.
They can also become filled with “me too” type of commentary which more than often doesn’t add anything substantive to the conversation.
One of my all-time favorite comment moderation notes comes from the FAQ section of Peter Woit’s blog under “Why Did you Delete my comment?” He writes:
I delete a lot of the comments submitted here. For some postings, the majority of submitted comments get deleted. I don’t delete comments because the commenter disagrees with me, actually comments agreeing with me are deleted far more often than ones that disagree with me. The overall goal is to try and maintain a comment section worth reading, so comments should ideally be well-informed and tell us something true that we didn’t already know. The most common reason for deleting a comment is that it’s off-topic. Often people are inspired by something in a posting to start discussing something else that interests them and that they feel is likely to interest others here. Unfortunately I have neither the time nor inclination to take on the thankless job of running a general discussion forum here.
I hope my thoughts pass the Woit-comment-test for Jason.
For a website the size and popularity of Daring Fireball, it’d probably be madness to foster any kind of coherent conversation.
Certainly to do it without a staff would be difficult… Again here, Audrey Watter’s post about turning off comments indicates to some extent that even though she views her site as her personal blog, it’s audience, like that of Daring Fireball, has gotten so large that it’s not just friends, family, and community, but something beyond “community” (beyond the pale) that changes the dynamic of accepting comments.
I never felt like I was talking with anyone or anyone’s website, but more like I was spewing words out into the void.
I often feel this way, but supporting Webmentions and backfeed has largely negated these feelings for me in the last few years. I can now communicate directly with websites (and their authors) that support these open protocols.
It has the added benefit of making one-word smart-ass posts impossible.
I do remember the days of old, when people would comment “First!”, but beyond that #OneWordSmartAss is usually overrated unless you’re a professional comedian like Jon Stewart.
Commenting on blog posts and other website articles is a divisive topic in web circles. WPMU DEV has as many articles about dispensing with comments altogether as it does with fostering conversation through WordPress!
Michael, good job bringing some attention to these two new specs!
After having used Webmentions on my site for 2+ years, I think you (and the Trackbacks vs Pingbacks vs Webmentions for WordPress article) are heavily underselling their true value. Yes, in some sense they’re vaguely similar to pingbacks and trackbacks, but Webmentions have evolved them almost to the point that they’re now a different and far more useful beast.
I prefer to think of Webmentions as universal @mentions in a similar way to how Twitter, Facebook, Google+, Instagram, Medium and others have implemented their @mentions. The difference is that they work across website boundaries and prevent siloed conversations. Someone could use, for example, their Drupal site (with Webmentions enabled) and write (and also thereby own) their own comment while still allowing their comment to appear on the target/receiving website.
The nice part is that Webmentions go far beyond simple replies/comments. Webmentions can be used along with simple Microformats2 mark up to send other interactions from one site to another across the web. I can post likes, bookmarks, reads, watches, and even listens to my site and send those intents to the sites that I’m using them for. To a great extent, this allows you to use your own website just as you would any other social media silo (like Facebook or Twitter); the difference is that you’re no longer restrained to work within just one platform!
Another powerful piece that you’re missing is pulling in comments and interactions from some of the social services using Brid.gy. Brid.gy bootstraps the APIs of Facebook, Twitter, Instagram, Google+, and Flicker so that they send webmentions. Thus, I can syndicate a post from my WordPress site to Twitter or Facebook and people commenting in those places will be automatically sending their commentary to my original post. This way I don’t really need to use Facebook natively to interact anymore. The added bonus is that if these social sites get shut down or disappear, I’ve got a copy of the full conversation from other places across the web archived in one central location on my personal site!
To add some additional perspective to the value of Webmentions and what they can enable, imagine for a moment if both Facebook and Twitter supported Webmentions. If this were the case, then one could use their Facebook account to comment on a Tweet and similarly one could use their Twitter account to like a Facebook post or even retweet it! Webmentions literally break down the walls that are separating sites on the web.
If it helps to make the entire story clearer and you’d like to try it out, here’s the link to my original reply to the article on my own site. I’ve syndicated that reply to Twitter and Facebook. Go to one of the syndicated copies and reply to it there within either Twitter/Facebook. Webmentions enable your replies to my Twitter/Facebook copies to come back to my original post as comments! And best of all these comments should look as if they were made directly on my site via the traditional comment box. Incidentally, they’ll also look like they should and absolutely nothing like the atrociousness of the old dinosaurs trackbacks and pingbacks.
The state-of-the-art in feed readers was frozen in place sometime around 2010, if not before. By that time most of the format wars between RSS and Atom had long since died down and were all generally supported. The only new features to be added were simple functionalities like sharing out links from readers to social services like Facebook and Twitter. For fancier readers they also added the ability to share out to services like Evernote, OneNote, Pocket, Instapaper and other social silos or silo related services.