Checked into Cross Campus
A great talk about the importance of design in building almost anything, but particularly companies. The take away: while it may be somewhat more expensive to hire the people and do the work in the beginning, the ultimate products and the company will be measurably better off for it in the long run.

I stayed after until almost noon having an extended discussion with Robbie about a handful of design related topics including

RSVPed Attending Innovate Pasadena: Differentiated by Design: Strategy for Early Stage Startups

Friday, February 14, 2020
8:15 AM to 9:30 AM
Cross Campus, 85 N. Raymond Avenue, Pasadena, CA

Design consistently improves the most profitable companies and products but why do many startups fail to integrate design strategy as they grow. Learn ways to utilize design to build teams, streamline products, connect to users and acquire customers.

Robbie Nock is the Director of Entrepreneurship and Professional Practice at ArtCenter. His background spans media production, new technology and venture development and he is driven to connect design, business and engineering partners to develop new synergies for early-stage innovation. Robbie produces academic programs and provides strategic services for a global community of entrepreneurs, educators, investors and philanthropist.

RSVPed Attending Innovate Pasadena: Intellectual Property: Everything You Ever Wanted to Know

Cross Campus, 85 N Raymond Ave, Pasadena, CA 91103, USA
February 21, 2020 at 08:15AM- February 21, 2020 at 09:30AM

The discussion will focus on the use of intellectual property from a business perspective. It will provide some practical guidelines for developing, maintaining and extracting the maximum value from your intellectual assets. What is a trade secret and when do you want to turn it into a patent? What are the various types of patents, and who must be involved in the application? What is the process that you go through, how long does it take, and how much does it cost? What does “patent pending” really mean? When do you want to file for international patents, and what are the financial trade-offs? Once the patent is awarded, what can you do with it; what are the pros and cons of licensing (exclusive, non-exclusive, fields-of-use, etc.) or even selling it to another company. What about infringement of your patent or when your products infringe other patents? What resources are available to you to assist you in making these decisions?

RSVPed Attending Innovate Pasadena: Preparing Your Company For a Growth Round

Cross Campus, 87 N Raymond Ave, Pasadena, CA 91103, USA
April 3, 2020 at 08:15AM- April 3, 2020 at 10:15AM

Anton Zietsman will help answer some of the key questions founders and CEO should be asking themselves in anticipation of raising a round of growth equity capital. What milestones should my Company reach? How much should I raise? At what valuation? What questions will a growth equity investor be asking? Is my team complete enough? How should I think about the use of proceeds?

Checked into Cross Campus
Attending the Friday Coffee Meetup

Yipeng Zhao, a Managing Partner at Embark Ventures, a Los-Angeles based venture capital firm focused on early-stage companies, gives a talk entitled “Embark Ventures: Raising Seed Capital and Building MVP for Scientific Founders” at the Innovate Pasadena Friday Morning Coffee Meetup.

A VC talk focused on the science space. I wish there was more detail specific to the company’s particular niche, but it’s a nice overview to the space in general.

RSVPed Attending Innovate Pasadena: Embark Ventures: Raising Seed Capital and Building MVP for Scientific Founders

85 N. Raymond Avenue, Pasadena, CA
January 31, 2020 at 08:15AM- January 31, 2020 at 09:30AM

Biography: Yipeng Zhao is a Managing Partner at Embark Ventures, a Los-Angeles based venture capital firm focused on early-stage companies. Embark Ventures particularly interested in Frontier/Deep Tech companies such as cyber-security, AI/ML, Robotics and Data Analytics. Yipeng co-founded Embark Ventures in 2017 where he manages Embark Ventures’ new investments and portfolio companies. Since founded Embark Ventures, Yipeng lead 8 investments and is on the board of directors of multiple venture-backed companies. Prior joining Embark Ventures, Yipeng serviced as Executive Vice President of ZMXY Global Investment, Inc., a China-based private equity investor where he has been actively involved in equity investment in both China and US. Some cases including the equity investment of YangQuan City Commercial Bank and a mixed-use REITs portfolio in Taiyuan, China. Yipeng also helped ZMXY Global Investment set up their venture investment arm (ArcheMatrix Investment Group, LLC) in Los Angeles as a part of the global strategy. Yipeng also worked at UCSD as research statistician focused on Nonparametric and Semiparametric estimation and inference problem in Econometrics. While at UCSD he spent time on the application of big data in customer behavior research and game-theoretical econometrics approach to customer behavior research. Yipeng also has extensive research experience in financial risk management and time series data Analysis.

RSVPed Attending Innovate Pasadena: The Impact of AI

Cross Campus, 85 N. Raymond Avenue, Pasadena, CA, US
January 17, 2020 at 08:15AM- January 17, 2020 at 10:15AM

Artificial Intelligence has the potential to enhance life in ways that we are just beginning to explore. But along with its advantages comes new challenges for ethical system behavior. We must work together to mitigate the risks associated with AI solutions.

Bio: Maria Alvarez
As the General Manager of Shared Engineering Services in the AI + Research division at Microsoft, Maria and her team provide services and programs that support Search, Ads, News, Maps, and Microsoft Research. Maria is a technical leader with over 20 years of experience. Prior to joining Microsoft in 2011, she was promoted through positions at Symantec, HP, CoCreate Software, and Yahoo! She also served as CTO of Panda Security in Spain. Maria has a B.S. in Information Systems and a M.S. in CS from California State Polytechnic University.

Watched Winston Perez: Concept Modeling Your Disruptive Idea to Perfect It from YouTube

How long have you been working on your idea? Or looking for that next disruptive investment? Better still, how do you perfect your skill in doing all that? How do you lock-down your idea, your technology, your business or even your approach to investments? Consider this: the key stems from a very practical understanding how the abstract world (where disruptive innovations come from in the first place) actually works. Amazingly, it is something we were never accurately taught. Hard to believe right? But change that…and we change everything. So take a step into both the past and future. Come to a talk that will change the way you understand the world forever – something that will actually make you smarter. How cool would that be?

Winston is the founder of a discipline called Concept Modeling, which is at the root of all other disciplines – but don’t let the word “discipline” scare you. This talk will be very practical and may just be the key to your success going forward. He is the author of an award (Visionary Award) winning new book, Concerning the Nature and Structure of Concept. Reviewers have called his book (thus his work) “brimming with insights,” “intellectually fun,” “a startling fresh perspective on our world.” NY Times has called him “the guru of concept modeling.”

With past and present clients that include Warner Bros., Dreamworks, NBC/U, Interscope, Relativity and many others, Winston works on films, TV Shows, technologies, businesses and management models for executives. How cool is Bug Bunny? Very. With dozens of movies, technologies under his belt, his presentations are unique, insightful, informative, and yes, fun — he even concept modeled baseball. Love that! As Winston always says: “Let’s rock this thing!”

As featured in the New York Times, and, Winston is the creator and founder of Concept Modeling, and author of his coming award (Visionary Award) winning book, Concerning The Nature And Structure Of Concept. His concept modeling helps studios and companies perfect films, ideas, technologies, science or businesses. It is considered revolutionary (truly, no cliché) by more and more professionals. The NY Times called Winston the “guru of Concept Modeling.”

Based on a discovery made on Feb. 6, 1989, -- a massive eureka moment as described in his book-- Winston developed a unique practice of deconstructing ideas based on deep insights on how the abstract world actually works or doesn’t – his past and present clients include Warner Bros., Dreamworks, NBC/U, Interscope, Relativity and many others.

His work may just represent a revolutionary advancement that launches you and your successful idea or investment, right here, right now. As Winston is fond of saying: ‘Let’s rock this thing!”

I saw this talk live a few weeks back. There’s something interesting to the general concept of what he’s trying to communicate here, but it doesn’t feel as gelled or as concrete as it could be. He needs to start with some iron clad definitions of “idea” and “concept” and go from there. I looked up his book, which appears to be self-published and incredibly overpriced. I’d pick up a copy if it was reasonably priced, though I suspect that it may not shed much more clarity on his ideas, which are almost a full concept.

The real value of a lot of this is in some of his examples. There are also some interesting thoughts for applying this to linguistics and early languages with smaller vocabularies compared to more developed modern languages with much larger vocabularies.


Concept modeling

Ideas are infinite and free. Concepts are not. How can you get to the end of an idea?

Cup conceptually is a container.

Example of pictures of an airplane on the ground versus in the air. The picture of the airplane in the air is better because it contains the concept of what an airplane is.

Sir George Cayley cousin of mathematician Arthur Cayley

Negacept is a concept that defines its nature by the negation of another concept.

  • Example: Superman and krpytonite
  • Example: brakes on an automobile

Innovation is literally “into” and “new”

The softball is not based on a baseball, but is originally based on a boxing glove.

Concept is not obvious. It is not a structure or bigger idea, it’s not a strategy. Concept is abstract essence. It is nature, structure, activity and philosophy of abstract essence.

An idea is simply a possibility.

Revenge movie versus retaliation movie. Revenge takes time. Don’t take revenge. You can’t relate to movies unless there is a concept, and that is typically hope.

Words were originally based on concepts.

Watched Jadene Mayla: The Harmonic Bridge Between the Tech Space and Nature from YouTube

Carcinogenic EMF radiation from devices is transmutable via ancient Egyptian applied physics. Harmonic Artworks also open the gateway to co-create with the higher harmonic engineers of the natural world. The result = EMF shielding + human evolution.

Technology allows us a certain utility upon which we have become dependent, yet electromagnetic radiation entering our body from the devices we carry and wear is a known carcinogen; with scientists and doctors in 40 countries warning us about 5G raising our exposure from 6Ghz to 300Ghz. Harmonic Artworks applies ancient Egyptian physics to design authentic, aesthetic EMF shielding and offer a vital reconnection with higher harmonic intelligence. Known to the ancient Egyptians as NeTeRs, from which the word Nature is derived, these elemental forces hold the keys to sustainable technology and thus our future on Earth. The company achieved the target application in 2015 and after a break is poised to collaborate with producers of wearables and other products used in close proximity to the body.

Jadene Mayla is a multimedia artist with an MFA in Applied Craft + Design from both Oregon College of Art and Craft and Pacific Northwest College of Art, a BLA in Landscape Architecture from the University of Oregon, a certificate in Permaculture Design from Cascadia Permaculture Institute, and a certificate in BioGeometry Foundations Training from the Vesica Institute for Holistic Studies. She maintains an active studio practice and has exhibited at the Port of Portland, Gresham Arts Committee Industrial Show, Findlay Group, Spectacular Design, Legacy Modern, Furthermore Gallery, Horsehead Gallery, Bar Maven, Launchpad Gallery, Cascade Gallery, Seven Virtues, Stylus Grooves, The Mansion, the Division Design Initiative, and the Synesthesia and Burning Man arts festivals. Her work
has been published in Nothing Sacred, the Clearwater Environmental Connector, Lake Oswego Neighbors Magazine, Alternatives Journal, the Portland Mercury, the Eugene Weekly, Untitled Magazine, the Center Street Literary Journal, Southern Oregon Magazine, and Natural Awakenings Magazine.

Her awards include May 2016 Artist of the Month for Findlay, a $12K scholarship for strength of proposal to the MFA AC+D program from PNCA/OCAC in 2013, Eco-Biz status since 2007, and first place in the H.O.P.E.S. national design competition in 2005. She has served on the National Honor Society and as Vice President for the American Center for Sustainability, given invited talks at Clackamas Community College and Ujima Center, lead workshops at the Los Angeles County Arboretum, Northwest Regional Permaculture Gathering, Village Building Convergence, and SE Portland Permaculture Convergence, and she was a co-founder of the Eugene City Repair Project.

I missed this particular coffee meetup earlier this year. Jadene pitched this idea to me this morning. Sadly having seen this I’m unlikely to think it has any basis in science at all despite her protestations that it does. Of course this also doesn’t mean that one could make it the basis of some type of lifestyle business, which is what she’s attempting to do.