Checked into Cross Campus
A great talk about the importance of design in building almost anything, but particularly companies. The take away: while it may be somewhat more expensive to hire the people and do the work in the beginning, the ultimate products and the company will be measurably better off for it in the long run.

I stayed after until almost noon having an extended discussion with Robbie about a handful of design related topics including IndieWeb.org.

RSVPed Attending Innovate Pasadena: Differentiated by Design: Strategy for Early Stage Startups

Friday, February 14, 2020
8:15 AM to 9:30 AM
Cross Campus, 85 N. Raymond Avenue, Pasadena, CA

Design consistently improves the most profitable companies and products but why do many startups fail to integrate design strategy as they grow. Learn ways to utilize design to build teams, streamline products, connect to users and acquire customers.

Bio:
Robbie Nock is the Director of Entrepreneurship and Professional Practice at ArtCenter. His background spans media production, new technology and venture development and he is driven to connect design, business and engineering partners to develop new synergies for early-stage innovation. Robbie produces academic programs and provides strategic services for a global community of entrepreneurs, educators, investors and philanthropist.