📺 The Future of SEO is on the SERP | Rand Fishkin | BrightonSEO 2018 | YouTube

Watched The Future of SEO is on the SERP | BrightonSEO 2018 by Rand Fishkin from YouTube

The good news is: the number of searches on Google keeps growing. The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies dominating the world’s Google search results and more results answered entirely in Google’s SERPs.

As Google answers a higher and higher percent of queries in the results themselves and refers out less traffic to websites, we’re all gonna have to think about how we influence search audiences through what Google shows rather than just focusing on driving traffic to our own sites.

A big part of SEO’s future will be on the SERP rather than driving traffic to websites.

Rand Fishkin is the founder of SparkToro - https://sparktoro.com/-and was previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

About BrightonSEO
BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert. BrightonSEO - https://www.brightonseo.com/ - is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Some interesting perspective on the future of the internet from an SEO-related perspective.

While a lot of the net is going to mobile first and the rise of the assistants (Google Home and Amazon Alexa) are taking a lot of eyeballs, I’m curious if the move toward immediate answers is more for the “I don’t have time for more in-depth search because I just want a quick answer” versus buyers and people looking for more depth that are going to prefer desktop or sit-back experiences where they’ll spend some time browsing and/or reading. Are the numbers in this presentation specific to this phenomenon or indicative of something much worse as is predicted in the video?

#1. It’s never been harder to earn organic traffic from the web’s major players.  

#2. It’s never been more important to make your website (and email list)–rather than someone else’s property–the center of your campaigns.  

The second slide point is directly from the video with the “rather than someone else’s property” part quoted and inserted from the audio portion. I love that this is a direct incarnation of the IndieWeb philosophy for business use cases. Earlier this morning I actually heard a radio advertisement use the phrase, “or find us on our socials” with word socials being indicative of a generic term for ubiquitous social media platforms which would presumably include Facebook, Twitter, Instagram, etc. Perhaps the fact that companies aren’t directly differentiating social silos in their advertising anymore means that some better social readers would portend a more IndieWeb-first approach? Eventually companies are going to find that maintaining dozens of presences on multiple sites isn’t as cost-effective as just maintaining their one site and perhaps the market drops back to a more distributed web approach?

👓 Deplatforming Works | Motherboard

Read Social Media Bans Actually Work (Motherboard)
Alex Jones says getting banned by YouTube and Facebook will only make him stronger. The research says that's not true.
Syndicated copies to:

📺 Online Verification Skills — Video 4: Look for Trusted Work | NewsWise | YouTube

Watched Online Verification Skills — Video 4: Look for Trusted Work by Mike CaulfieldMike Caulfield from NewsWise | YouTube

“It’s the internet! You can go out and find a better story and invest your time in that.” –Mike Caulfield

📺 Online Verification Skills — Video 2: Investigate the Source | NewsWise | YouTube

Watched Online Verification Skills — Video 2: Investigate the Source by Mike CaulfieldMike Caulfield from NewsWise | YouTube

NewsWise is a news literacy program to provide school-aged Canadians an understanding of the role of journalism in a healthy democracy and the tools to find and filter information online.

For those who like browser bookmarklets and shortcuts, I’ve dug up some code that will take a URL and automatically remove the additional path (as demonstrated manually in the video) to leave you with the base URL. It can be found here on my site: https://boffosocko.com/2017/03/27/to-amp-or-not-to-amp-that-is-the-question/. Perhaps it will help people verify sites even quicker?

Syndicated copies to:

📺 Online Verification Skills — Video 1: Introductory Video | NewsWise | YouTube

Watched Online Verification Skills — Video 1: Introductory Video by Mike CaulfieldMike Caulfield from NewsWise | YouTube

The Stanford research report, Lateral Reading: Reading Less and Learning More When Evaluating Digital Information, can be found here: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3048994

NewsWise is a news literacy program to provide school-aged Canadians an understanding of the role of journalism in a healthy democracy and the tools to find and filter information online. Visit http://newswise.ca/ for more information and resources. NewsWise is the product of a partnership between CIVIX and the Canadian Journalism Foundation, with the support of the Google.org Charitable Giving Fund of Tides Foundation.

📺 School Segregation: Last Week Tonight with John Oliver (HBO) | YouTube

Watched School Segregation: Last Week Tonight with John Oliver (HBO) from YouTube

Public schools are increasingly divided by race and class. John Oliver discusses the troubling trend towards school resegregation.

📺 Saudi Arabia: Last Week Tonight with John Oliver (HBO) | YouTube

Watched Saudi Arabia: Last Week Tonight with John Oliver (HBO) from YouTube

Following the alarming disappearance of a Saudi journalist and political dissident, John Oliver examines America's uncomfortably comfortable relationship with Saudi Arabia.

📺 O’Leary Car Ride: Showtunes 2018 | YouTube

Watched O'Leary Car Ride: Showtunes 2018 from YouTube

Singing some show tunes in a car during our daily outing's during the summer

List of songs
1. Phantom of the Opera
2. Mary Poppins
3. Sunset Boulevard
4. Phantom of the Opera
5. Dreamgirls
6. Les Miserables
7. Frozen
8. The Wiz
9. Phantom of the Opera
10. Miss Saigon
11. The Little Mermaid
12. Phantom of the Opera
13. Mary Poppins
14. Carousel
15. Evita
16. Phantom of the Opera
17. The Lion King
18. Hamilton
19. Cats
20. Phantom of the Opera
21. The Wizard of Oz
22. Carrie
23. Funny Girl
24. Rocky Horror
25. Phantom of the Opera
26. Frozen
27. Wicked
28. Mary Poppins
29. Phantom of the Opera
30. Frozen

📺 IndieWebCamp NYC 2018 Jess Klein Keynote | YouTube

Watched IndieWebCamp NYC 2018 Keynote: Designing for participation in open spaces by Jess Klein from YouTube

Catching up on the last of the keynotes that I missed a few weeks back from IWC-NYC. Now I’ll have to spend some time going through the materials Jess highlighted…

📺 Brazilian Elections: Last Week Tonight with John Oliver (HBO | YouTube

Watched Brazilian Elections: Last Week Tonight with John Oliver (HBO) from YouTube

Brazil is about to elect a new president during a turbulent period of political corruption and economic uncertainty. John Oliver urges the people of Brazil not to figuratively fingerbang their democracy.

📺 Brett Kavanaugh: Last Week Tonight with John Oliver (HBO) | YouTube

Watched Brett Kavanaugh: Last Week Tonight with John Oliver (HBO) from YouTube

John Oliver discusses the ongoing controversy surrounding Brett Kavanaugh, the sexual assault allegations against him, his Supreme Court nomination, and what that could all mean for the highest (mostly-dog) court in the land.

📺 Sans Forgetica | The font to remember | RMIT University | YouTube

Watched Sans Forgetica | The font to remember from YouTube
Sans Forgetica is a typeface that has been specifically designed by academics at RMIT University to enhance memory retention.
Download the font and Chrome extension, or hear more from the team who created Sans Forgetica, at: http://sansforgetica.rmit