The biggest story in tech no one’s talking about is Uber discovering they’d been defrauded out of $100M - or 2/3 of their ad spend. And all bc Sleeping Giants kept bugging them to...…
Tag: marketing
Jacques Corby-Tuech (jacquescorbytuech.com)Modern marketing is all about data and however hard you might try, you can't spend any time around marketers online without being subjected to endless think pieces, how-to guides, ebooks or other dreck about how we need to track and measure and count every little thing.
We've got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.
That'd be fine if all this shit meant something and we knew how to interpret it. But it doesn't and we don't.
Intro to a monthly column that explains important backpacking product standards, interviews key people, and analyzes industry standards.
This is an interesting area and highlights the fact that marketing and standards can sometimes subsume the actual facts and make it that much harder for people to make informed choices. This sort of investigative work and comparison becomes important to help level the playing field, but then again, finding sources like this is yet another task in itself.
Erin Meyer (Erin Meyer)With this tool you can compare how two (or more) cultures build trust, give negative feedback, and make decisions.
Ana Andjelic (andjelicaaa.substack.com)Curation is the fuel of the modern aspiration economy
There’s a bookstore in Ginza that sells only one book. “A single room with a single book” is its tagline. Every week, the owner chooses the book, presents it in the center of the shop, and curates an exhibition with artworks, photographs, or related items around its subject matter
Ninh explains the Top 10 Worst Fan Giveaways in Sports. Sometimes sports teams give things away as incentives for fans to come back to the games. But some teams shouldn’t bother because some of these gifts are outright garbage. What’s the worst or weirdest giveaways in sports?
Would you like a free bag of soil? How about 10c beers? Or a free funeral? Bubble wrap? School folders? You name it, it’s in this video!
Can you tell that I’m working at tweaking the workflow for watch posts? I’m trying to watch short pieces as tests, but I’m not always finding the most highbrow content for tests. Clickbait warning!
👓 How The "Lit Shot" Became The Trend For Authors To Announce Book Deals On Twitter | BuzzFeed News
Hard-to-read screenshots of paywalled book industry websites dominate Literary Twitter.
📺 Content Calendars and Synergy – Planning Ahead is the Only Way to Cultivate a Cohesive Brand | WordCamp Orange County 2019
Wrigley Gannaway from WordCamp Orange County 2019In my session I will be exploring several ways to create a cohesive branding strategy, by delving into posting schedules, content strategies, relevant social media (what you actually need), and more. By the end we will all have (hopefully) learned something about what the current web users consider important, and what actually attracts your targeted audience.
👓 Facebook perfects the art of the news dump | CNN
On the Thursday before a major holiday weekend, and an hour before the much-anticipated Mueller report was released to the public, Facebook updated a month-old blog post titled "Keeping Passwords Secure" with a few lines of italicized text.
👓 Maxwell House Brings You Midge’s Marvelous Mrs. Maisel Haggadah | Amazon
Midge's limited edition Haggadah is free with any purchase of participating Maxwell House Coffee products.
I’ve seen some old Haggadahs like this in the past from Maxwell House, but this is an awesome crossover promotion with Passover coming up.
👓 Who originally suggested that ‘if you’re not paying for the product, you are the product’? | Quora
👓 Yep. The Correspondent screwed up in its communications with members. Here’s how. | PressThink
A decision not to have its headquarters in New York or the US, and to base the English-language site in Amsterdam, has drawn criticism from supporters.
A half mea-culpa of sorts for some poor marketing and crowdfunding.
👓 Write on your own website | Brad Frost
Brad Frost (Brad Frost)The single best thing I ever did for my career was start a blog on my own website.
— Brad Frost (@brad_frost) January 18, 2019Writing on your own website associates your thoughts and ideas with you as a person. Having a distinct website design helps strengthen that association. Writing for another publication you get a little circular avatar at the beginning of the post and a brief bio at the end of the post, and that’s about it. People will remember the publication, but probably not your name.
Amen sir!
Another great reason for Why to IndieWeb.
👓 The World-Record Instagram Egg Is Going to Make Someone Very Rich | The Atlantic
“Being the first brand to crack out of the egg is worth at least $10 million.”
👓 Empty Cans of Dehydrated Water | BEACH
Our friend Mr. Ronse recently brought a gag gift known as “Bernard Dehydrated Water” to my attention.
Packaged as if it were a canned food product, this item is clearly a part of that larger category of gag gifts: packages, containing ephemeral contents. (See: Rob Walker’s recent Design Observer post, “Rarified Air”)
The thing that’s unusual in this case is that “dehydrated water” seems to be the only novelty product of an otherwise legitimate food company: Bernard Food Industries.
Apparently on the market since 1962, their dehydrated water beverage is the only gag gift mentioned in a long list of trademarked applications for their standard label design. Also interesting, is how they’ve stipulated their trademark’s use for “novelty gift items, namely, empty cans.”
(Some trademark documents, after the fold…)