Hard-to-read screenshots of paywalled book industry websites dominate Literary Twitter.
Tag: marketing
📺 Content Calendars and Synergy – Planning Ahead is the Only Way to Cultivate a Cohesive Brand | WordCamp Orange County 2019
Wrigley Gannaway from WordCamp Orange County 2019In my session I will be exploring several ways to create a cohesive branding strategy, by delving into posting schedules, content strategies, relevant social media (what you actually need), and more. By the end we will all have (hopefully) learned something about what the current web users consider important, and what actually attracts your targeted audience.
👓 Facebook perfects the art of the news dump | CNN
On the Thursday before a major holiday weekend, and an hour before the much-anticipated Mueller report was released to the public, Facebook updated a month-old blog post titled "Keeping Passwords Secure" with a few lines of italicized text.
👓 Maxwell House Brings You Midge’s Marvelous Mrs. Maisel Haggadah | Amazon
Midge's limited edition Haggadah is free with any purchase of participating Maxwell House Coffee products.
I’ve seen some old Haggadahs like this in the past from Maxwell House, but this is an awesome crossover promotion with Passover coming up.
👓 Who originally suggested that ‘if you’re not paying for the product, you are the product’? | Quora
👓 Yep. The Correspondent screwed up in its communications with members. Here’s how. | PressThink
A decision not to have its headquarters in New York or the US, and to base the English-language site in Amsterdam, has drawn criticism from supporters.
A half mea-culpa of sorts for some poor marketing and crowdfunding.
👓 Write on your own website | Brad Frost
Brad Frost (Brad Frost)The single best thing I ever did for my career was start a blog on my own website.
— Brad Frost (@brad_frost) January 18, 2019Writing on your own website associates your thoughts and ideas with you as a person. Having a distinct website design helps strengthen that association. Writing for another publication you get a little circular avatar at the beginning of the post and a brief bio at the end of the post, and that’s about it. People will remember the publication, but probably not your name.
Amen sir!
Another great reason for Why to IndieWeb.
👓 The World-Record Instagram Egg Is Going to Make Someone Very Rich | The Atlantic
“Being the first brand to crack out of the egg is worth at least $10 million.”
👓 Empty Cans of Dehydrated Water | BEACH
Our friend Mr. Ronse recently brought a gag gift known as “Bernard Dehydrated Water” to my attention.
Packaged as if it were a canned food product, this item is clearly a part of that larger category of gag gifts: packages, containing ephemeral contents. (See: Rob Walker’s recent Design Observer post, “Rarified Air”)
The thing that’s unusual in this case is that “dehydrated water” seems to be the only novelty product of an otherwise legitimate food company: Bernard Food Industries.
Apparently on the market since 1962, their dehydrated water beverage is the only gag gift mentioned in a long list of trademarked applications for their standard label design. Also interesting, is how they’ve stipulated their trademark’s use for “novelty gift items, namely, empty cans.”
(Some trademark documents, after the fold…)
👓 Coca-Cola Urns | BEACH
Although the Han Dynasty urn on the left was originally fired sometime between 206 BC and 220 AD and the decorative “syrup urn” on the right was fired nearly 2000 years later, in the late 1800s or early 1900s, the two objects seem related, none-the-less.
👓 Intersecting Milk Cartons | BEACH
I was hoping that “intersecting milk cartons” were already a thing. But, alas, no example seemed to exist online. So, for the 5th and final day of “Polyhedral Milk Carton Week,” I had to make it myself.
What are we looking at? My 3D animation showing the intersection of two gable-top milk cartons. They intersect in (more or less) the same manner as a polyhedral compound of two cubes.
Of course, milk cartons are not cubes. They’re more like rectangular prisms. And it wasn’t at all obvious (to me) what the intersection would look like with taller shapes.
This is cool…
👓 Box Vox | Kicks Condor
Where does one put company blogs?
📑 Why I’m Leaving Medium | Praxis – Medium
Online media, despite being so different from traditional printed media, is still trying to maximize its potential audience, and in order to do that, going for quantity over quality. ❧
👓 I don’t want to be a brand. | Cheri Baker
Cheri Baker (social.cheribaker.com)I attended a training program on author marketing recently, and while I appreciated most of the advice, and the speaker was excellent, I’m struggling with one piece of it, which I’ll paraphrase here:
“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”
And my heart rose up in revolt and shouted: F@CK THAT SH*T!
Some great sentiment here on just being a person.
📑 I don’t want to be a brand. | Cheri Baker
Cheri Baker (social.cheribaker.com)“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”
And my heart rose up in revolt and shouted: F@CK THAT SH*T!
Almost as iconic as “I’m as mad as hell, and I’m not gonna take this anymore!”