business strategy | Chris Aldrich

Mari Pfeiffer teaching a free session on how to create a message that attracts and converts website visitors into loyal customers

My friend (and phenomenal teacher) Mari Pfeiffer is stuck at home like the rest of us, but she’s putting her web development and business growth talents to work for those who are interested.

She’s holding a free live session tomorrow at 10 am on YouTube geared toward a beginner audience who either already have websites or are beginning to consider designing and building one for their business.

Several people have asked for help or advice on their business websites and so I thought, we’re all home, why not do this live? I’ll be talking about crafting a clear message that attracts and converts, and show how to put it together on your home page. I’ll also be taking any questions about website development in general.

Create a Message that attracts and converts website visitors into loyal customers

Read Move Over Influencers, Here Come Curators by

Ana Andjelic (andjelicaaa.substack.com)

Curation is the fuel of the modern aspiration economy
There’s a bookstore in Ginza that sells only one book. “A single room with a single book” is its tagline. Every week, the owner chooses the book, presents it in the center of the shop, and curates an exhibition with artworks, photographs, or related items around its subject matter

ᔥ Tantek Çelik IndieWeb #chat channel (2020-03-03)
Bookmarked on March 03, 2020 at 05:04PM

👓 Reflecting on My Failure to Build a Billion-Dollar Company | Medium

Read Reflecting on My Failure to Build a Billion-Dollar Company by Sahil Lavingia (Medium)

I left my job as the second employee at Pinterest–before I vested any of my stock–to turn Gumroad into a billion-dollar company. And…

A great little essay. We need more entrepreneurs building things like this rather than chasing the dream of being a unicorn. We need more stories like this, because this is how the world really works, not the other way around.

👓 Instacart and DoorDash’s Tip Policies Are Delivering Outrage | The New York Times

Read After Uproar, Instacart Backs Off Controversial Tipping Policy (New York Times)

The delivery app’s practice of counting tips toward guaranteed minimum payments for its contract workers drew accusations of wage theft.

👓 Why Founders Should Start With a Website, Not a Mobile App | Atrium | Julia Enthoven

Read Why Founders Should Start With a Website, Not a Mobile App by Julia Enthoven (atrium)

When I was a Stanford undergraduate in 2012, everyone seemed to be building apps. The sexiest tech startups—Snap, Uber, Facebook—were almost synonymous with the word “app,” and that the world was moving increasingly towards ?...

There’s a valuable lesson in here and it’s something that a lot of app builders don’t even consider.

👓 Donald Trump: Why US Law Makes It Easy to Stiff Contractors. | Fortune

Read Why U.S. Law Makes It Easy for Donald Trump To Stiff Contractors (Fortune)

Fortunately, the practice is not common in business.

I came across this article while thinking about how Trump’s stiffing workers and contractors seemed similar to his handling of the government shutdown.

After reading this, it almost seems to me that with the government shutdown Trump is “selling out his goodwill” in a political sense the same way he’s sold out the goodwill of his own businesses.

Seeing both of these things juxtaposed is another very stark reminder that he seems to have no empathy for anyone at all. This article seems to have called out the same thing long ago.

In practice this [selling out goodwill] rarely happens, for two reasons.
First, most business people, despite what some people think, have integrity, a heart, and a conscience.
[…]
Fortunately, you don’t see that too often. That’s because most business people, like most other Americans, are fundamentally decent people. They believe in, and practice, the Golden Rule.

👓 Pausing Twitter | Read Write Collect

Read Pausing Twitter by

Aaron Davis (Read Write Collect)

This is another insightful reflection from Pernille Ripp. It continues on from her apology earlier this year for stepping back. It makes me wonder what happens to the ‘edu-influencer‘ when they step back? As much agree with Joe Sanfileppo about the power and potential of being connected, what happens when those people stop answering?

Some of this reminds me a bit of CAA’s mantra to have their agents try to occupy all the buying executives’ time within their coverage areas with CAA clients calls and meetings as a means of not only controlling the conversation, but preventing the competition from having a chance.

I’m also reminded of Kathleen Fitzgerald’s recent post Engage. Disengage. Repeat.