Aaron Davis (Read Write Collect)This is another insightful reflection from Pernille Ripp. It continues on from her apology earlier this year for stepping back. It makes me wonder what happens to the ‘edu-influencer‘ when they step back? As much agree with Joe Sanfileppo about the power and potential of being connected, what happens when those people stop answering?
Some of this reminds me a bit of CAA’s mantra to have their agents try to occupy all the buying executives’ time within their coverage areas with CAA clients calls and meetings as a means of not only controlling the conversation, but preventing the competition from having a chance.
I’m also reminded of Kathleen Fitzgerald’s recent post Engage. Disengage. Repeat.