This is another insightful reflection from Pernille Ripp. It continues on from her apology earlier this year for stepping back. It makes me wonder what happens to the ‘edu-influencer‘ when they step back? As much agree with Joe Sanfileppo about the power and potential of being connected, what happens when those people stop answering?
Some of this reminds me a bit of CAA’s mantra to have their agents try to occupy all the buying executives’ time within their coverage areas with CAA clients calls and meetings as a means of not only controlling the conversation, but preventing the competition from having a chance.
I’m also reminded of Kathleen Fitzgerald’s recent post Engage. Disengage. Repeat.