In the Wild West of “influencer” marketing, there are few protections and plenty of easy marks.
Of the multi-billion dollar business and the issues with needing to give away one’s password to be tracked within this field, the real loss here seems to be that Instagram isn’t building infrastructure for their users to take advantage of these opportunities. Even if they were only taking a small fraction of the income for facilitating the market, they’re missing out on hundreds of millions.
It’s not mentioned here, but the fact that there are businesses built around the idea of “link in bio” means that Instagram really isn’t innovating on their platform.
Is Instagram really so deaf to the needs of their userbase?