Hotels are being forced to figure out how to work with a new class of brand-peddling marketers.
Just because you’ve got the desire to be a social media influencer doesn’t mean you don’t need to treat it like a serious business.
Social platforms have such huge scale now, I’m surprised they don’t crack down on bots and fake accounts so that it’s more transparent what kind of true value accounts actually bring to the table. They could even leave them in the system so they can show to investors that they’re getting the traffic and “engagement”, but they’re throwing away a lot of actual value by not disclosing actual accounts and real engagement by real people (aka potential customers). Bots are second class citizens because other than the veneer of value, they’re really not adding much to the conversation other than a weak form of tummeling.
This makes me wonder if anyone in the social networking space is doing research on bots as tummelers?