👓 Best Answer to “Sell Me This Pen” I Have Ever Seen | LinkedIn

Read Best Answer to “Sell Me This Pen” I Have Ever Seen by Girish AmanapuGirish Amanapu (LinkedIn Pulse)

I personally never thought anyone would actually say, “sell me this pen” in a sales interview. I was wrong. It will happen to you too. And to avoid panic, you should know exactly what to say back.

I am going to give you the right sales framework to respond perfectly every time.

📑 Best Answer to “Sell Me This Pen” I Have Ever Seen | LinkedIn

Annotated Best Answer to “Sell Me This Pen” I Have Ever Seen by Girish AmanapuGirish Amanapu (LinkedIn Pulse)

Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself.

  1. Find out how they last used a pen (gather info)
  2. Emphasize the importance of the activity they last used a pen (respond to info)
  3. Sell something bigger than a pen, like a state of mind (deliver info)
  4. Ask for the buy (closing)