Girish Amanapu (LinkedIn Pulse)Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself.
❧
- Find out how they last used a pen (gather info)
- Emphasize the importance of the activity they last used a pen (respond to info)
- Sell something bigger than a pen, like a state of mind (deliver info)
- Ask for the buy (closing)
