📑 Best Answer to ‚ÄúSell Me This Pen‚ÄĚ I Have Ever Seen | LinkedIn

Annotated Best Answer to ‚ÄúSell Me This Pen‚ÄĚ I Have Ever Seen by Girish AmanapuGirish Amanapu (LinkedIn Pulse)

Here‚Äôs the simple sales framework I used to answer ‚Äúsell me this pen‚ÄĚ. Memorize it for yourself.

  1. Find out how they last used a pen (gather info)
  2. Emphasize the importance of the activity they last used a pen (respond to info)
  3. Sell something bigger than a pen, like a state of mind (deliver info)
  4. Ask for the buy (closing)
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