Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it.
And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it.
Some interesting thought and analysis here on the pending death of adtech with the dawn of GDPR in the EU. I’m hoping that this might help bring about a more humanistic internet as a result.
There’s a lot to unpack here, but it looks like some tremendously valuable links and resources embedded in this article as well. I’ll have to circle back around to both re-read this and delve more deeply in to these pointers.
Recorded live Saturday, May 13, 2017. The Gang takes nothing off the table as Doc describes a near future of personal APIs and CustomerTech.
Keith outlines an excellent thesis about media moving from “one to many” to increasingly becoming “one to one”. It points out the issue for areas like journalism, which can become so individualized, and democracy which often rely on being able to see the messages that are given out to the masses being consistent. One of the issues with Facebook and the Cambridge Analytica problem is that many people were getting algrorithmic customized messages (true or not) that had the ability to nudge them in certain directions. This creates a lot more control on the part of major corporations which would have been far less likely when broadcasting the exact same message to millions. In the latter case, the message for the masses can be discussed, analyzed, picked apart, and dealt with because it is known. In the former case, no one knows what the message was except for the person who received it and it’s far less likely that they analyzed and discussed it in the same way that it would have been previously.
In the last portion of the show, Doc leads with some discussion about identity and privacy from the buyer’s perspective. Companies selling widgets don’t necessarily need to collect massive amounts of data about us to sell widgets. It’s the seller’s perspective and the over-reliance on advertising which has created the capitalism surveillance state we’re sadly living within now.
In the closing minutes of the show Steve re-iterated that the show was a podcast, but that it’s now all about streaming and as such, there is no longer an audio podcast version of the show. I’ll have something to say about this shortly for those looking for alternatives, because this just drives me crazy…
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right:
You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have been public in the first place, but isn’t so personal data can be harvested and sold or given away to God knows who.
And you do more than just “agree to join” a mailing list. You are now what marketers call a “qualified lead” for countless other parties you’re sure to be hearing from.
Dot-com superb ads, Apple growth, Bezos’s big plan, and more.
Tech ads in the Superbowl. Elon Musk's "Not-a-Flamethrower." Apple, Google, and Amazon quarterly results. What are Amazon's health plans? What game company will Microsoft buy next?