When P&G, Chase, Uber, and eBay reduced or paused their digital ad spending, they saw NO CHANGE in business outcomes. Do those examples mean digital marketing doesn't work; or does it mean something else?
Tag: advertising
The biggest story in tech no one’s talking about is Uber discovering they’d been defrauded out of $100M - or 2/3 of their ad spend. And all bc Sleeping Giants kept bugging them to...…
Fourteen space travel posters of colorful, exotic space settings are now available free for downloading and printing.
IndieWeb Inspirational Cards
I’d love to hear folks’ thoughts about them in general.
Click any of the images below for a slideshow presentation view.
![your words an orange Riviera typewriter angled on a black leather couch superimposed with the text "Your words. Your way. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/your-words.png?w=656&h=328&ssl=1)
![which brush jar of thin paint spotted paintbrushes superimposed with the text "The web is your canvas. Which brush will you choose? indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/which-brush.png?w=656&h=328&ssl=1)
![the web is your canvas tubes of acrylic paint and a paint brush superimposed with the text "The web is your canvas. Don't let a corporation limit you. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/the-web-is-your-canvas.png?w=656&h=328&ssl=1)
![the home youve always wanted blueprints superimposed with the text "The home you've always wanted on the internet. indeiweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/the-home-youve-always-wanted.png?w=656&h=328&ssl=1)
![slow social fresh tomatoes, spaghetti, and basil on a wooden table superimposed with the text "Slow Social: Try eating what you cook on your own website. Rely less on the unhealthy fast food of corporate social media. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/slow-social.png?w=656&h=328&ssl=1)
![rotting silos a dilapidated barn and grain silo with the superimposed text "Don't let your content rot in the dilapidated corporate social media silos. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/rotting-silos.png?w=656&h=328&ssl=1)
![reap what you sow view of a sunny green vineyard in a valley superimposed with the words "Reap what you sow. Plant your content into the field of your own website. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/reap-what-you-sow.png?w=656&h=328&ssl=1)
![knit your own two hands knitting a green swatch superimposed with the words "Knit your own web identity. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/knit-your-own.png?w=656&h=328&ssl=1)
![IndieWeb Sheep a sheep's head looks condescendingly down at the viewer superimposed with the text "Why are you posting your content to social media instead of your own website? indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/IndieWeb-Sheep.png?w=656&h=328&ssl=1)
![IndieWeb definition card sun shining down on a person in front of a vibrant forest superimposed with the text "The IndieWeb is a people-focused alternative to the 'corporate web'. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/IndieWeb-definition-card.png?w=656&h=328&ssl=1)
![happy newww year dreamy view of grass and a forest through which the sun is rising superimposed with the text "Happy Newww.Year! indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/happy-newww-year.png?w=656&h=328&ssl=1)
![go to eleven a black audio soundboard with various controls superimposed with the text "All our amps go to eleven. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/go-to-eleven.png?w=656&h=328&ssl=1)
![fit into the network a person with a rainbow umbrella stands in the midst of a structured tunnel looking out at blue sky and trees superimposed with the text "Figure out how you want to fit into the network. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/fit-into-the-network.png?w=656&h=328&ssl=1)
![do your own thing black and white image of floating umbrellas with a single yellow umbrella in the center superimposed with the words "Do your own thing. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/do-your-own-thing.png?w=656&h=328&ssl=1)
![create in your own space View of a desk with a typewriter, notebook, glasses, a book, a decorative pinecone, a slide box with superimposed text "All the tools you need to create your own space. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/create-in-your-own-space.png?w=656&h=328&ssl=1)
![control you dont find Hundreds of knobs on a control board superimposed with text "Control you don't typically find in social media. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/control-you-dont-find.png?w=656&h=328&ssl=1)
![build your home View over the shoulder of a female architect working on blueprints superimposed with the text "Build the internet home you've always wanted. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/build-your-home.png?w=656&h=328&ssl=1)
![bright idea a bare, but somehow lit lightbulb on a wooden table superimposed with "The bright idea corporate social media missed. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/bright-idea.png?w=656&h=328&ssl=1)
![billion dollar typewriter close up of the type arms in a typewriter with the superimposed text "Who needs a billion dollar typewriter? Type it for your website. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/billion-dollar-typewriter.png?w=656&h=328&ssl=1)
![apple not all social is the same black and white photo of apples with the one in the middle being red. Overlaid texts reads "Not all social media is the same. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/12/apple-not-all-social-is-the-same.png?w=326&h=163&ssl=1)
![haze of 2020 Background image of a forest and mountains covered in haze superimposed with the words "Once the haze of 2020 lifts, consider a healthier way to manage your online identity and social media. indieweb.org"](https://i0.wp.com/boffosocko.com/wp-content/uploads/2020/11/haze-of-2020.png?w=326&h=163&ssl=1)
Yanjaa, the IKEA Human Catalogue shares her mind palace technique. Perfect if you want to remember passwords, anniversaries or if you want your child to do well in studies via creative learning.
Intro to a monthly column that explains important backpacking product standards, interviews key people, and analyzes industry standards.
But you’ll be taking away ad revenue from creators, so think twice before doing it.
A black female-owned feminine hygiene company was bombarded with negative reviews and online abuse after it was featured in a Target commercial, but its founder says the experience has "turned out to be a really beautiful thing."
Winona embarks on journey of self discovery to find the true Winona. First stop: Winona.
View Winona’s photo essay at https://www.WelcomeToWinona.com
I do quite like their tagline here of “A website makes it real”.
It was almost New Year's Eve and I wanted to do something special on Twitter. I had 69,800 followers and because I admittedly am an imperfect and superficial human addicted to vanity metrics, I wanted to get to 70,000 followers before midnight and it becoming 2020. To celebrate
My friend Marc again to the rescue. He suggested that since there was 10,000+ people RT’ing and following, I could just pick a random follower from my current total follower list (78,000 at this point), then go to their profile to check if they RT’d it and see. If they didn’t, get another random follower and repeat, until you find someone. With 78,000 followers this should take about ~8 tries. ❧
Technically he said it would be random among those who retweeted, but he’s chosen a much smaller subset of people who are BOTH following him and who retweeted it. Oops!
Annotated on January 13, 2020 at 01:10PM
So, based on your write up it sounds like you’re saying that if one retweeted, but wasn’t following you, one had no chance of winning. This means a few thousand people still got lost in the shuffle. Keep in mind that some states have laws regarding lotteries, giveaways, games like this. Hopefully they don’t apply to you or your jurisdiction.
"I run all of my campaigns as if people were watching television with the sound turned down," strategist Karl Rove is known to have said [...]
The best part of waking up is getting to read this incest oral history.
![Mr. Peanut](https://i0.wp.com/pbs.twimg.com/profile_images/1201524077900513280/Y8Wf6tlO_400x400.jpg?w=660&ssl=1)
Silent nut. Holy nut.
— Mr. Peanut (@MrPeanut) December 26, 2019